Steve Lamar
stevelamar.bsky.social
Steve Lamar
@stevelamar.bsky.social
Freelance marketing analytics & tracking setup | Building apps & dashboards for marketers | ReallyGoodData.com
I love butterfly charts for quick insights. But, they're not native to Looker Studio.

Here's a quick video that walks you through the process using Channels, Sessions and Revenue as an example.

www.youtube.com/watch?v=HctZ...
Create a Butterfly (aka Tornado) Chart in Google Looker Studio
YouTube video by Really Good Data
www.youtube.com
January 21, 2025 at 5:02 PM
** For uber geeks of GA4**
Want your own GA4 demo property with 'real' data?

I made a system that runs sends real time data to your GA4 demo property (for demos, BigQUery practice, etc)

It pushes ecommerce events with a variety of different channel sources.

Send me your demo G- to be added.
December 6, 2024 at 10:19 PM
If you need tips on starting side projects, but never finishing them - let me know. I have a ton of experience in this line of work.
December 4, 2024 at 9:51 PM
It's not quite ready - but I'm close to releasing a new ecomm dashboard 🎉

Anybody want to try it out before it goes live??

You can add any GA4 property to it and it shows trends, channel break down and product performance.

Feedback is welcome 🙂

lookerstudio.google.com/reporting/65...
December 4, 2024 at 5:41 PM
In case anybody wonders what it costs to insure a family of four in Colorado (being self employed).
That's over $20K per year. 😬
December 2, 2024 at 10:34 PM
If you're learning Google Tag Manager and want a site to practice...

I made a demo Shopify site for you - just add your GTM container ID
ga4sandbox.myshopify.com (pw: gtm-test)

It loads the dataLayer with standard events like:
- view_item_list
- select_item
- view_item
- add_to_cart
- purchase
December 2, 2024 at 4:17 PM
This could have been the moment for Google+
November 24, 2024 at 6:10 PM