Steve J King
@stevejking.com
Strategic marketer, code botherer, and occasional raconteur. Web: https://stevejking.com/
I said it was simple - I never said it was easy.
This industry breaks people. Not because they’re weak, but because no one told them how brutal (and complex) it can be.
And now you think AI will replace you. AI is not the enemy. Mediocrity is.
#StrategicMarketing #aimarketing #marketingtips
This industry breaks people. Not because they’re weak, but because no one told them how brutal (and complex) it can be.
And now you think AI will replace you. AI is not the enemy. Mediocrity is.
#StrategicMarketing #aimarketing #marketingtips
July 21, 2025 at 8:25 AM
I said it was simple - I never said it was easy.
This industry breaks people. Not because they’re weak, but because no one told them how brutal (and complex) it can be.
And now you think AI will replace you. AI is not the enemy. Mediocrity is.
#StrategicMarketing #aimarketing #marketingtips
This industry breaks people. Not because they’re weak, but because no one told them how brutal (and complex) it can be.
And now you think AI will replace you. AI is not the enemy. Mediocrity is.
#StrategicMarketing #aimarketing #marketingtips
💥 I’m speaking at this incredible event in October: Unbreakable – 3 Stories of Survival to Success
🗓 Thursday 2nd October 2025
📍 The Great Big Small Business Festival, Grimsby
🎟 Tickets & Info: zurl.co/pywdx
#Unbreakable #SurvivalToSuccess #Resilience #MindsetMatters #Leadership #BusinessHive
🗓 Thursday 2nd October 2025
📍 The Great Big Small Business Festival, Grimsby
🎟 Tickets & Info: zurl.co/pywdx
#Unbreakable #SurvivalToSuccess #Resilience #MindsetMatters #Leadership #BusinessHive
Business Event - Unbreakable! 3 Incredible Stories of Survival to Success - Business Hive
This event is aimed at the wider business community, across all sectors, particularly those facing challenges and barriers both personally and in their
zurl.co
May 14, 2025 at 2:07 PM
💥 I’m speaking at this incredible event in October: Unbreakable – 3 Stories of Survival to Success
🗓 Thursday 2nd October 2025
📍 The Great Big Small Business Festival, Grimsby
🎟 Tickets & Info: zurl.co/pywdx
#Unbreakable #SurvivalToSuccess #Resilience #MindsetMatters #Leadership #BusinessHive
🗓 Thursday 2nd October 2025
📍 The Great Big Small Business Festival, Grimsby
🎟 Tickets & Info: zurl.co/pywdx
#Unbreakable #SurvivalToSuccess #Resilience #MindsetMatters #Leadership #BusinessHive
Your North Star Metric isn't what looks good on a dashboard—it's what keeps the business alive when the dashboards are off. If it doesn't align with long-term value, it's just a vanity stat in a nicer suit.
zurl.co/Jgd3a
#NorthStarMetric #MarketingStrategy #Growth
zurl.co/Jgd3a
#NorthStarMetric #MarketingStrategy #Growth
Finding Your North Star Metric - Steve J King
Discover how to define your North Star Metric — the single, customer-driven metric that aligns teams, drives growth, and cuts through KPI overload.
zurl.co
May 9, 2025 at 1:31 PM
Your North Star Metric isn't what looks good on a dashboard—it's what keeps the business alive when the dashboards are off. If it doesn't align with long-term value, it's just a vanity stat in a nicer suit.
zurl.co/Jgd3a
#NorthStarMetric #MarketingStrategy #Growth
zurl.co/Jgd3a
#NorthStarMetric #MarketingStrategy #Growth
I am delighted to have contributed to the spring edition of School Management Plus magazine, examining the recruitment of people into independent school admissions, marketing, and communications roles. 👉👉🏾 pp30-31 zurl.co/MREJV #SchoolMarketing
May 2, 2025 at 7:55 AM
I am delighted to have contributed to the spring edition of School Management Plus magazine, examining the recruitment of people into independent school admissions, marketing, and communications roles. 👉👉🏾 pp30-31 zurl.co/MREJV #SchoolMarketing
Go with #TOWS, not #SWOT. Instead of passively identifying factors, it forces you to match external threats and opportunities with internal strengths and weaknesses. This creates actionable strategies rather than just a diagnosis.
Download the template here: zurl.co/7Sn5V
#Marketing
Download the template here: zurl.co/7Sn5V
#Marketing
March 12, 2025 at 2:20 PM
Go with #TOWS, not #SWOT. Instead of passively identifying factors, it forces you to match external threats and opportunities with internal strengths and weaknesses. This creates actionable strategies rather than just a diagnosis.
Download the template here: zurl.co/7Sn5V
#Marketing
Download the template here: zurl.co/7Sn5V
#Marketing
Most marketers using generative AI are still missing the point. It’s not a magic button—it’s a mirror. Feed it vague, uninspired prompts, and you’ll get vague, uninspired results.
If you’re getting mediocre outputs, the problem isn’t AI—it’s you.
#Marketing #AI #Strategy
If you’re getting mediocre outputs, the problem isn’t AI—it’s you.
#Marketing #AI #Strategy
March 11, 2025 at 3:15 PM
Most marketers using generative AI are still missing the point. It’s not a magic button—it’s a mirror. Feed it vague, uninspired prompts, and you’ll get vague, uninspired results.
If you’re getting mediocre outputs, the problem isn’t AI—it’s you.
#Marketing #AI #Strategy
If you’re getting mediocre outputs, the problem isn’t AI—it’s you.
#Marketing #AI #Strategy
Parents: you've done well surviving #WorldBookDay costumes! 🎭 As for me, my book of choice, it’s Purple Cow—the book that changed how I see marketing.
What book changed your career?
Marketing #PurpleCow #SethGodin #StandOut
What book changed your career?
Marketing #PurpleCow #SethGodin #StandOut
March 6, 2025 at 1:51 PM
Parents: you've done well surviving #WorldBookDay costumes! 🎭 As for me, my book of choice, it’s Purple Cow—the book that changed how I see marketing.
What book changed your career?
Marketing #PurpleCow #SethGodin #StandOut
What book changed your career?
Marketing #PurpleCow #SethGodin #StandOut
Need some fresh marketing ideas? I offer a free 30-minute chat to help you get unstuck, spark new strategies, or just talk shop. No pressure, just good conversation.
Book here: zurl.co/4zzd7
#Marketing #SmallBusiness #FreeConsultation
Book here: zurl.co/4zzd7
#Marketing #SmallBusiness #FreeConsultation
March 5, 2025 at 4:59 PM
Need some fresh marketing ideas? I offer a free 30-minute chat to help you get unstuck, spark new strategies, or just talk shop. No pressure, just good conversation.
Book here: zurl.co/4zzd7
#Marketing #SmallBusiness #FreeConsultation
Book here: zurl.co/4zzd7
#Marketing #SmallBusiness #FreeConsultation
People don’t buy products; they buy solutions to their problems. Obsess over your product, and you’ll struggle. Obsess over your customers, and they’ll pay you for solving what keeps them up at night 🚀
#CustomerFirst #MarketingStrategy #ValueOverFeatures
#FearlessFriday #FridayFocus
#CustomerFirst #MarketingStrategy #ValueOverFeatures
#FearlessFriday #FridayFocus
February 28, 2025 at 2:29 PM
People don’t buy products; they buy solutions to their problems. Obsess over your product, and you’ll struggle. Obsess over your customers, and they’ll pay you for solving what keeps them up at night 🚀
#CustomerFirst #MarketingStrategy #ValueOverFeatures
#FearlessFriday #FridayFocus
#CustomerFirst #MarketingStrategy #ValueOverFeatures
#FearlessFriday #FridayFocus
SOSTAC isn’t outdated—it’s just underutilised. A structured plan beats chaotic guesswork every time. Marketers chasing trends without a solid and robust plan are just hoping for the best. Smart ones? They start with something like this. #MarketingStrategy #MarketingPlans #SOSTAC 📓
February 25, 2025 at 6:36 PM
SOSTAC isn’t outdated—it’s just underutilised. A structured plan beats chaotic guesswork every time. Marketers chasing trends without a solid and robust plan are just hoping for the best. Smart ones? They start with something like this. #MarketingStrategy #MarketingPlans #SOSTAC 📓
The Impression Digital Marketing Landscape Survey asked 900+ #marketing professionals what the marketing landscape might look like for businesses in 2025.
Headline - 45% agree that success will be linked to having a clear #marketingstrategy
#MarketingPlanning #FeatureFriday #FridayFocus
Headline - 45% agree that success will be linked to having a clear #marketingstrategy
#MarketingPlanning #FeatureFriday #FridayFocus
February 21, 2025 at 2:28 PM
The Impression Digital Marketing Landscape Survey asked 900+ #marketing professionals what the marketing landscape might look like for businesses in 2025.
Headline - 45% agree that success will be linked to having a clear #marketingstrategy
#MarketingPlanning #FeatureFriday #FridayFocus
Headline - 45% agree that success will be linked to having a clear #marketingstrategy
#MarketingPlanning #FeatureFriday #FridayFocus
Critical #marketing questions to ask your clients:
What problem are we solving for you that you didn’t realise we were solving?
If you had to explain why you work with us in one sentence, what would you say?
Who would you recommend us to, and why haven’t you yet?
#WakeupWednesday
What problem are we solving for you that you didn’t realise we were solving?
If you had to explain why you work with us in one sentence, what would you say?
Who would you recommend us to, and why haven’t you yet?
#WakeupWednesday
February 19, 2025 at 3:21 PM
Critical #marketing questions to ask your clients:
What problem are we solving for you that you didn’t realise we were solving?
If you had to explain why you work with us in one sentence, what would you say?
Who would you recommend us to, and why haven’t you yet?
#WakeupWednesday
What problem are we solving for you that you didn’t realise we were solving?
If you had to explain why you work with us in one sentence, what would you say?
Who would you recommend us to, and why haven’t you yet?
#WakeupWednesday
If you want to do something and you are good at it,
but can’t be paid to do it - Monetise
If you’re good at something and can be paid to do it,
but don’t like doing it - Say 'no'
If you want to do something and can be paid to do it,
but aren’t very good at it - Do it well
#FearlessFriday
but can’t be paid to do it - Monetise
If you’re good at something and can be paid to do it,
but don’t like doing it - Say 'no'
If you want to do something and can be paid to do it,
but aren’t very good at it - Do it well
#FearlessFriday
February 14, 2025 at 10:45 AM
If you want to do something and you are good at it,
but can’t be paid to do it - Monetise
If you’re good at something and can be paid to do it,
but don’t like doing it - Say 'no'
If you want to do something and can be paid to do it,
but aren’t very good at it - Do it well
#FearlessFriday
but can’t be paid to do it - Monetise
If you’re good at something and can be paid to do it,
but don’t like doing it - Say 'no'
If you want to do something and can be paid to do it,
but aren’t very good at it - Do it well
#FearlessFriday
February 14, 2025 at 8:35 AM
#ThrowbackThursday – A blast from the past! 🎞️💼
I found this old business card from 12 years ago when I was running a business (before selling it). I remember thinking at the time that the design was quite innovative—IMHO.
#Marketing #Branding #BusinessGrowth #DesignMatters #TBT
I found this old business card from 12 years ago when I was running a business (before selling it). I remember thinking at the time that the design was quite innovative—IMHO.
#Marketing #Branding #BusinessGrowth #DesignMatters #TBT
February 13, 2025 at 1:29 PM
#ThrowbackThursday – A blast from the past! 🎞️💼
I found this old business card from 12 years ago when I was running a business (before selling it). I remember thinking at the time that the design was quite innovative—IMHO.
#Marketing #Branding #BusinessGrowth #DesignMatters #TBT
I found this old business card from 12 years ago when I was running a business (before selling it). I remember thinking at the time that the design was quite innovative—IMHO.
#Marketing #Branding #BusinessGrowth #DesignMatters #TBT
People are far more likely to remember how you made them feel than the specifics of your product or service.
Create emotional connections that resonate, not just a list of features.
#MarketingMonday #marketingdigital #marketingtips
Create emotional connections that resonate, not just a list of features.
#MarketingMonday #marketingdigital #marketingtips
February 10, 2025 at 2:24 PM
People are far more likely to remember how you made them feel than the specifics of your product or service.
Create emotional connections that resonate, not just a list of features.
#MarketingMonday #marketingdigital #marketingtips
Create emotional connections that resonate, not just a list of features.
#MarketingMonday #marketingdigital #marketingtips
Here is a shout-out to some of the extraordinary accounts that brighten my Bluesky timeline 🚀🌻
@garyvee.com
@rustybrick.com
@seogoddess.bsky.social
@humans-are-greater.bsky.social
@merrykish.bsky.social
@fedyarakov.bsky.social
@businessmarketing.bsky.social
Have a great day😁
@garyvee.com
@rustybrick.com
@seogoddess.bsky.social
@humans-are-greater.bsky.social
@merrykish.bsky.social
@fedyarakov.bsky.social
@businessmarketing.bsky.social
Have a great day😁
February 7, 2025 at 12:04 PM
Here is a shout-out to some of the extraordinary accounts that brighten my Bluesky timeline 🚀🌻
@garyvee.com
@rustybrick.com
@seogoddess.bsky.social
@humans-are-greater.bsky.social
@merrykish.bsky.social
@fedyarakov.bsky.social
@businessmarketing.bsky.social
Have a great day😁
@garyvee.com
@rustybrick.com
@seogoddess.bsky.social
@humans-are-greater.bsky.social
@merrykish.bsky.social
@fedyarakov.bsky.social
@businessmarketing.bsky.social
Have a great day😁
Marketers trust data. But when did we stop trusting people?
Past behaviours don’t tell the whole story. Brands that rely only on numbers will fail to build authentic relationships.
Data should only inform marketing. Have we lost the balance?
#Marketing #DataDriven
zurl.co/weqoJ
Past behaviours don’t tell the whole story. Brands that rely only on numbers will fail to build authentic relationships.
Data should only inform marketing. Have we lost the balance?
#Marketing #DataDriven
zurl.co/weqoJ
February 6, 2025 at 7:14 PM
Marketers trust data. But when did we stop trusting people?
Past behaviours don’t tell the whole story. Brands that rely only on numbers will fail to build authentic relationships.
Data should only inform marketing. Have we lost the balance?
#Marketing #DataDriven
zurl.co/weqoJ
Past behaviours don’t tell the whole story. Brands that rely only on numbers will fail to build authentic relationships.
Data should only inform marketing. Have we lost the balance?
#Marketing #DataDriven
zurl.co/weqoJ
A social media #strategy is not a #marketing plan 💤
Marketing plans break down the WHAT & HOW 📖
Social media is just a tool that helps to execute it 🚀
#WakeupWednesday
Marketing plans break down the WHAT & HOW 📖
Social media is just a tool that helps to execute it 🚀
#WakeupWednesday
February 5, 2025 at 1:45 PM
A social media #strategy is not a #marketing plan 💤
Marketing plans break down the WHAT & HOW 📖
Social media is just a tool that helps to execute it 🚀
#WakeupWednesday
Marketing plans break down the WHAT & HOW 📖
Social media is just a tool that helps to execute it 🚀
#WakeupWednesday
The majority don't need:
• Fancy sales tactics
• Complicated funnels
• Crazy marketing strategies
They actually need:
• One specific problem
• A common sense solution
• An audience that believes in you
Simple and effective beats fancy and complex every day.
#Marketing
#TuesdayTips
• Fancy sales tactics
• Complicated funnels
• Crazy marketing strategies
They actually need:
• One specific problem
• A common sense solution
• An audience that believes in you
Simple and effective beats fancy and complex every day.
#Marketing
#TuesdayTips
February 4, 2025 at 3:08 PM
The majority don't need:
• Fancy sales tactics
• Complicated funnels
• Crazy marketing strategies
They actually need:
• One specific problem
• A common sense solution
• An audience that believes in you
Simple and effective beats fancy and complex every day.
#Marketing
#TuesdayTips
• Fancy sales tactics
• Complicated funnels
• Crazy marketing strategies
They actually need:
• One specific problem
• A common sense solution
• An audience that believes in you
Simple and effective beats fancy and complex every day.
#Marketing
#TuesdayTips
Just finished 'May Contain Lies' by Alex Edmans, recommended by the brilliant #Nudge Podcast.
A superb expose of human #biases & statistical sleight of hand, which I devoured in a couple of days. Essential reading if you prefer truth over convenient fiction. #Statistics
zurl.co/jwfdS
A superb expose of human #biases & statistical sleight of hand, which I devoured in a couple of days. Essential reading if you prefer truth over convenient fiction. #Statistics
zurl.co/jwfdS
February 3, 2025 at 5:05 PM
Just finished 'May Contain Lies' by Alex Edmans, recommended by the brilliant #Nudge Podcast.
A superb expose of human #biases & statistical sleight of hand, which I devoured in a couple of days. Essential reading if you prefer truth over convenient fiction. #Statistics
zurl.co/jwfdS
A superb expose of human #biases & statistical sleight of hand, which I devoured in a couple of days. Essential reading if you prefer truth over convenient fiction. #Statistics
zurl.co/jwfdS
Most plans assume everything will go perfectly.
In the military, we talk about 'actions on' - essentially, what we do when it all hits the fan.
So now let’s talk about adaptive #marketing plans - that flex, pivot, and turn disasters into #opportunities.
zurl.co/6VjhH
In the military, we talk about 'actions on' - essentially, what we do when it all hits the fan.
So now let’s talk about adaptive #marketing plans - that flex, pivot, and turn disasters into #opportunities.
zurl.co/6VjhH
3 Essential Elements of an Adaptive Marketing Plan - Steve J King
Discover the essential elements of an adaptive marketing plan and understand why flexibility is crucial for modern marketing success.
zurl.co
February 3, 2025 at 1:08 PM
Most plans assume everything will go perfectly.
In the military, we talk about 'actions on' - essentially, what we do when it all hits the fan.
So now let’s talk about adaptive #marketing plans - that flex, pivot, and turn disasters into #opportunities.
zurl.co/6VjhH
In the military, we talk about 'actions on' - essentially, what we do when it all hits the fan.
So now let’s talk about adaptive #marketing plans - that flex, pivot, and turn disasters into #opportunities.
zurl.co/6VjhH
Marketing 101:
- Focus on results
- Have a no-brainer offer
- Invest in the right people
- Study your niche & audience
- Data & analytics are your best friend
- Support everything with case studies
- Behavioural science trumps reason & logic
Have a great weekend!
#FridayFocus #Marketing
- Focus on results
- Have a no-brainer offer
- Invest in the right people
- Study your niche & audience
- Data & analytics are your best friend
- Support everything with case studies
- Behavioural science trumps reason & logic
Have a great weekend!
#FridayFocus #Marketing
January 31, 2025 at 5:00 PM
Marketing 101:
- Focus on results
- Have a no-brainer offer
- Invest in the right people
- Study your niche & audience
- Data & analytics are your best friend
- Support everything with case studies
- Behavioural science trumps reason & logic
Have a great weekend!
#FridayFocus #Marketing
- Focus on results
- Have a no-brainer offer
- Invest in the right people
- Study your niche & audience
- Data & analytics are your best friend
- Support everything with case studies
- Behavioural science trumps reason & logic
Have a great weekend!
#FridayFocus #Marketing
Oh yeah - I forgot - I published a new website a few weeks ago. You can find it here: zurl.co/CSiqr
I built it myself, with my own fair hand—and it actually works!
What’s the one thing you wish more websites did well?
#WebDesign #Marketing
I built it myself, with my own fair hand—and it actually works!
What’s the one thing you wish more websites did well?
#WebDesign #Marketing
January 31, 2025 at 8:45 AM
Oh yeah - I forgot - I published a new website a few weeks ago. You can find it here: zurl.co/CSiqr
I built it myself, with my own fair hand—and it actually works!
What’s the one thing you wish more websites did well?
#WebDesign #Marketing
I built it myself, with my own fair hand—and it actually works!
What’s the one thing you wish more websites did well?
#WebDesign #Marketing
MarTech vendors love to sell "cutting-edge" complexity wrapped in jargon. The reality? Most brands need 10% of the features but pay for 100%. Bloated, over-engineered tech stacks aren’t innovation—they’re just expensive distractions.
What’s the most pointless #MarTech tool you’ve used?
What’s the most pointless #MarTech tool you’ve used?
January 30, 2025 at 1:42 PM
MarTech vendors love to sell "cutting-edge" complexity wrapped in jargon. The reality? Most brands need 10% of the features but pay for 100%. Bloated, over-engineered tech stacks aren’t innovation—they’re just expensive distractions.
What’s the most pointless #MarTech tool you’ve used?
What’s the most pointless #MarTech tool you’ve used?