Steph | HighDef Studio
@stephvrona.bsky.social
Cannabis marketer, artist, and entrepreneur navigating our floating rock. Founder of HighDef Studio and ASolid7 Designs. Sharing marketing insights, artistic endeavors, and entrepreneurial tidbits.
Monthly Newsletter: https://highdef.studio/subscribe
Monthly Newsletter: https://highdef.studio/subscribe
If the only time customers hear from you is during a sale, that’s not a strategy - it’s noise. Build real relationships, not just promo blasts. They deserve more. #retailmarketing #dispensaries
December 4, 2025 at 3:03 PM
If the only time customers hear from you is during a sale, that’s not a strategy - it’s noise. Build real relationships, not just promo blasts. They deserve more. #retailmarketing #dispensaries
If you’re just starting 420 planning now… you’re already behind 😬
Set up win-backs, pre-event hype, and post-420 outreach before the rush hits. Want help? I’m offering discounted 420 loyalty audits - DM me to grab a spot. #cannabisretail
Set up win-backs, pre-event hype, and post-420 outreach before the rush hits. Want help? I’m offering discounted 420 loyalty audits - DM me to grab a spot. #cannabisretail
December 2, 2025 at 3:03 PM
If you’re just starting 420 planning now… you’re already behind 😬
Set up win-backs, pre-event hype, and post-420 outreach before the rush hits. Want help? I’m offering discounted 420 loyalty audits - DM me to grab a spot. #cannabisretail
Set up win-backs, pre-event hype, and post-420 outreach before the rush hits. Want help? I’m offering discounted 420 loyalty audits - DM me to grab a spot. #cannabisretail
Most dispensaries run on reactive marketing: no plan, no alignment, no strategy. The result? Burned budget + zero retention. Want to fix it? Build a system. Plan ahead. Track what works. DM me to tighten up your ops. #cannabismarketing #marketingoperations
December 1, 2025 at 3:03 PM
Most dispensaries run on reactive marketing: no plan, no alignment, no strategy. The result? Burned budget + zero retention. Want to fix it? Build a system. Plan ahead. Track what works. DM me to tighten up your ops. #cannabismarketing #marketingoperations
How was your Thanksgiving?? I took advantage of the expectation and actually relaxed for the first time in a good while.
Restarted my ACNH island, binged a good amount of Harvey Birdman, had an 11/10 food experience and still spent what I felt like was a lot of time outside.
Next week, Vegas!
Restarted my ACNH island, binged a good amount of Harvey Birdman, had an 11/10 food experience and still spent what I felt like was a lot of time outside.
Next week, Vegas!
November 29, 2025 at 11:47 PM
How was your Thanksgiving?? I took advantage of the expectation and actually relaxed for the first time in a good while.
Restarted my ACNH island, binged a good amount of Harvey Birdman, had an 11/10 food experience and still spent what I felt like was a lot of time outside.
Next week, Vegas!
Restarted my ACNH island, binged a good amount of Harvey Birdman, had an 11/10 food experience and still spent what I felt like was a lot of time outside.
Next week, Vegas!
What if no one buys? What if it flops? Solopreneur life is full of doubts - but the only way to know is to try. If it doesn’t land, you learn. You tweak. You try again. Keep going. #solopreneur #motivation
November 27, 2025 at 3:04 PM
What if no one buys? What if it flops? Solopreneur life is full of doubts - but the only way to know is to try. If it doesn’t land, you learn. You tweak. You try again. Keep going. #solopreneur #motivation
Endless discounts kill loyalty. Customers chase the next deal, not your brand. Smart move? Use discounts sparingly + build a rewards program that drives repeat business without wrecking margins. Balance is key. #loyaltyprograms #customerretention
November 25, 2025 at 3:03 PM
Endless discounts kill loyalty. Customers chase the next deal, not your brand. Smart move? Use discounts sparingly + build a rewards program that drives repeat business without wrecking margins. Balance is key. #loyaltyprograms #customerretention
Hot take for conference season: good swag = useful swag. Chip clips, magnets, lighters - stuff people actually use. Daily visibility = brand staying power. What’s the best swag you’ve ever gotten? #cannabisretail #marketing
November 24, 2025 at 3:03 PM
Hot take for conference season: good swag = useful swag. Chip clips, magnets, lighters - stuff people actually use. Daily visibility = brand staying power. What’s the best swag you’ve ever gotten? #cannabisretail #marketing
You can’t outsource execution without a strategy. No roadmap = wasted time, budget, and effort. Know your audience, goals, message, and plan before hiring help - or you’ll just spin wheels. #marketingops #cannabismarketing
November 20, 2025 at 3:04 PM
You can’t outsource execution without a strategy. No roadmap = wasted time, budget, and effort. Know your audience, goals, message, and plan before hiring help - or you’ll just spin wheels. #marketingops #cannabismarketing
Promo fatigue is real. If you’d ignore 2 emails from the same brand in one morning, your customers probably would too. Alternate promos with value. Watch your cadence. Let messages earn attention - not demand it. #cannabismarketing #emailmarketing #marketingoperations
November 17, 2025 at 3:05 PM
Promo fatigue is real. If you’d ignore 2 emails from the same brand in one morning, your customers probably would too. Alternate promos with value. Watch your cadence. Let messages earn attention - not demand it. #cannabismarketing #emailmarketing #marketingoperations
A customer visiting twice isn’t loyal - yet. Use visit data to build better rewards: aim for repeat behavior, not just spend. Early tiers = repeat visits. Use low-cost, high-value perks to build connection. That’s how loyalty sticks. #retentionmarketing
November 13, 2025 at 3:03 PM
A customer visiting twice isn’t loyal - yet. Use visit data to build better rewards: aim for repeat behavior, not just spend. Early tiers = repeat visits. Use low-cost, high-value perks to build connection. That’s how loyalty sticks. #retentionmarketing
“What even is marketing ops?” Fair question. It’s the system that connects strategy to execution - messaging, data, teams, all aligned. When it works, everything flows. Want to see how it drives growth? DM me. #marketingoperations #cannabismarketing
November 11, 2025 at 3:05 PM
“What even is marketing ops?” Fair question. It’s the system that connects strategy to execution - messaging, data, teams, all aligned. When it works, everything flows. Want to see how it drives growth? DM me. #marketingoperations #cannabismarketing
Reward tiers build real loyalty - when done right. Make milestones clear, rewards valuable, and tiers aligned with behaviors that matter (like repeat visits). A well-built path keeps customers coming back. #loyaltyprograms #retentionmarketing
November 10, 2025 at 3:03 PM
Reward tiers build real loyalty - when done right. Make milestones clear, rewards valuable, and tiers aligned with behaviors that matter (like repeat visits). A well-built path keeps customers coming back. #loyaltyprograms #retentionmarketing
Redemptions aren’t the goal - repeat visits are. Early loyalty tiers should reward consistency, not just spend. Make rewards feel easy to earn, focus on visit frequency, and build momentum from the start. #loyaltyprograms #tea
November 6, 2025 at 3:03 PM
Redemptions aren’t the goal - repeat visits are. Early loyalty tiers should reward consistency, not just spend. Make rewards feel easy to earn, focus on visit frequency, and build momentum from the start. #loyaltyprograms #tea
Most treat market research like a checkbox - copying competitors and calling it strategy. Real research finds the gap, not validation. Quiet, foundational work builds sustainable growth. Skip it, and you’re just reacting. #cannabismarketing #marketresearch
November 4, 2025 at 3:03 PM
Most treat market research like a checkbox - copying competitors and calling it strategy. Real research finds the gap, not validation. Quiet, foundational work builds sustainable growth. Skip it, and you’re just reacting. #cannabismarketing #marketresearch
My take: Local SEO is your lifeline. Big brands go national - you win by owning your block. Optimize your Google Business Profile and show up where your community is. Visibility + connection = power. #localseo #cannabismarketing
November 3, 2025 at 3:05 PM
My take: Local SEO is your lifeline. Big brands go national - you win by owning your block. Optimize your Google Business Profile and show up where your community is. Visibility + connection = power. #localseo #cannabismarketing
My weekly cheat code? Park / Process / Plot. Capture everything, sort it, then schedule it. If it’s not on my calendar, it’s not happening. Structure = momentum, and momentum drives results. #solopreneur #freelancelife
October 30, 2025 at 3:05 PM
My weekly cheat code? Park / Process / Plot. Capture everything, sort it, then schedule it. If it’s not on my calendar, it’s not happening. Structure = momentum, and momentum drives results. #solopreneur #freelancelife
My take: Not every campaign needs to sell. Some should build habits, spark anticipation, or remind customers why they value your brand.
October 28, 2025 at 3:06 PM
My take: Not every campaign needs to sell. Some should build habits, spark anticipation, or remind customers why they value your brand.
If your “loyalty program” is just points and promos, it’s a punch card - not a strategy. Real loyalty means aligning retail, ops, and marketing to drive repeat visits and boost lifetime value. No guesses. Just data. #retailmarketing #cannabisdispensary
October 27, 2025 at 3:06 PM
If your “loyalty program” is just points and promos, it’s a punch card - not a strategy. Real loyalty means aligning retail, ops, and marketing to drive repeat visits and boost lifetime value. No guesses. Just data. #retailmarketing #cannabisdispensary
Note to self: Perfect isn’t the goal - done is. Publish it, ship it, share it. Momentum > perfection. #entrepreneur #solopreneur
October 23, 2025 at 3:07 PM
Note to self: Perfect isn’t the goal - done is. Publish it, ship it, share it. Momentum > perfection. #entrepreneur #solopreneur
Running a loyalty program? Start with an audit: know your market, join competitor programs, compare rewards, track promos, and gather feedback. I’ve got 2 discounted audit spots left for $420 - DM to grab one. #loyaltyprograms #marketingops #retentionmarketing
October 21, 2025 at 3:05 PM
Running a loyalty program? Start with an audit: know your market, join competitor programs, compare rewards, track promos, and gather feedback. I’ve got 2 discounted audit spots left for $420 - DM to grab one. #loyaltyprograms #marketingops #retentionmarketing
If I don’t write it down, it doesn’t exist. Every task, idea, or follow-up lives in Notion. Why? So I stay focused. My brain’s for thinking - not storage. Trust your system, protect your momentum. #solopreneur
October 20, 2025 at 3:26 PM
If I don’t write it down, it doesn’t exist. Every task, idea, or follow-up lives in Notion. Why? So I stay focused. My brain’s for thinking - not storage. Trust your system, protect your momentum. #solopreneur
Dispensaries: If your team’s not looped into your loyalty strategy, it’s not launch-ready. Build in phases, train as you go, and get budtender buy-in early. The best programs are the ones your team can actually run. #retentionmarketing #loyaltyprograms
October 16, 2025 at 3:05 PM
Dispensaries: If your team’s not looped into your loyalty strategy, it’s not launch-ready. Build in phases, train as you go, and get budtender buy-in early. The best programs are the ones your team can actually run. #retentionmarketing #loyaltyprograms
Quick reminder for solopreneurs + freelancers: You deserve to charge more. You’re not paid for time - you’re paid for results. Experience = efficiency, not lower value. Set your rate. Stick to it. No contract = no work. Protect your time. #freelancelife #solopreneur
October 14, 2025 at 3:04 PM
Quick reminder for solopreneurs + freelancers: You deserve to charge more. You’re not paid for time - you’re paid for results. Experience = efficiency, not lower value. Set your rate. Stick to it. No contract = no work. Protect your time. #freelancelife #solopreneur
Not everyone is your customer. Blanket deals won’t drive growth - smart segmentation will. Use your data to find who buys, what drives loyalty, and where value lives. Stop guessing. Start targeting. #retailmarketing #cannabismarketing
October 13, 2025 at 3:04 PM
Not everyone is your customer. Blanket deals won’t drive growth - smart segmentation will. Use your data to find who buys, what drives loyalty, and where value lives. Stop guessing. Start targeting. #retailmarketing #cannabismarketing
Quick sales might move product, but they don’t build loyalty. Educated customers spend more, return more often, and trust your brand. Teach them what matters and you’ll shift the convo from discounts to long-term value. #cannabismarketing #cannabiseducation
October 9, 2025 at 3:04 PM
Quick sales might move product, but they don’t build loyalty. Educated customers spend more, return more often, and trust your brand. Teach them what matters and you’ll shift the convo from discounts to long-term value. #cannabismarketing #cannabiseducation