Štefan Žák | 🛒 Consumer Brain 🧠
banner
stefanzak.bsky.social
Štefan Žák | 🛒 Consumer Brain 🧠
@stefanzak.bsky.social
Professor of Marketing | Consumer Behaviour & Customer Journey Expert 2️⃣5️⃣ years | Understanding the Customer Journey from Impulse to Loyalty 🛒 | Decoding the Consumer Brain 🧠 | More 👉 https://linktr.ee/stefan.zak
Before the start of the summer semester, I couldn’t resist 😅 and asked AI what it thinks about me…

And you can see the answer in the picture 🤭

☀️ Summer semester: OPEN 🎓 @eubask.bsky.social

🍀 Looking forward to seeing you in Marketing Case Studies 📚
February 8, 2026 at 3:59 PM
📘 The new textbook “Consumer Behaviour in Practice” 👉 a collection of case studies, assignments, and AI prompts for anyone seeking to understand the complex model of consumer behaviour 🛒

🎧 9 hours of podcasts
🎥 5 hours of video content
🤖 40 AI prompts
🇸🇰 13 Real-world case studies of Slovak brands
February 1, 2026 at 8:20 PM
🎓 With gratitude, I accepted an award from the Rector of the @eubask.bsky.social on the occasion of its 8️⃣5️⃣th anniversary. This is a recognition of the entire team that shaped a vision of an inspiring, open and vibrant academic environment between 2️⃣0️⃣1️⃣0️⃣ and 2️⃣0️⃣1️⃣9️⃣. Thank you 💙
February 1, 2026 at 7:56 PM