Srayn
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srayn.bsky.social
Srayn
@srayn.bsky.social
Freelance & COO NAGA-Agency | Marketing, branding and Go-To-Market Strategy for #indiegames and #indiedevs
So awesome!

The market REALLY needed this
April 9, 2025 at 11:37 AM
Hope this review helps some of you! Sorry for being late, I had a lot to do yesterday.

If you need help optimizing your marketing and converting wishlists, feel free to reach out.

In the meantime, here’s Manor Lords' Steam page:
store.steampowered.c...

9/9 🔚
Manor Lords on Steam
Manor Lords is a medieval strategy game featuring in-depth city building, large-scale tactical battles, and complex economic and social simulations. Rule your lands as a medieval lord – the seasons pass, the weather changes, and cities rise and fall.
store.steampowered.com
February 5, 2025 at 4:31 PM
🔹 A Blueprint for Indie Success

✅ A clear, compelling hook
✅ Gameplay that encourages content
✅ Consistent, transparent communication
✅ A demo that converts players into wishlists

Manor Lords is the perfect example of a game designed for its audience and market.

8/9
February 5, 2025 at 4:31 PM
🔹 The Demo That Changed Everything

During Steam Next Fest, the demo generated massive word-of-mouth.

Players tested it, loved it… and wishlist counts skyrocketed.

Steam’s algorithm took notice and pushed it even further.

7/9
February 5, 2025 at 4:31 PM
🔹 Perfect Market Timing

With the success of games like Banished and Anno, there was a demand for a deeper, more immersive city-builder.

Manor Lords delivered, with no direct competition.

6/9
February 5, 2025 at 4:31 PM
Mastering the Art of Communication

Slavic Magic (the dev) regularly shares raw gameplay, devlogs, and historical comparisons.

No fluff, just pure substance: “Here’s what you can do in my game.”

Players love it.

5/9
February 5, 2025 at 4:31 PM
🔹 User-Generated Content Fueled Its Growth

Manor Lords exploded thanks to player-driven content.

📌 Viral videos showcasing highly detailed towns
📌 Players recreating epic battles
📌 Discussions about realistic medieval economies

Word of mouth did the rest.

4/9
February 5, 2025 at 4:30 PM
🔹 The USPs

✅ Organic city-building: No grid-based layouts, villages grow naturally.

✅ Dynamic economy: Every resource matters, trade is crucial.

✅ Large-scale battles: Realistic formations, morale, and logistics.

✅Highly detailed buil logic

February 5, 2025 at 4:30 PM
🔹 The Hook: Simple yet powerful

"A realistic medieval city-builder with large-scale battles."

From the first glimpse, Manor Lords stands out with its realism, immersion, and ambition.

Not just another management game, a true medieval lordship simulator.

2/9
February 5, 2025 at 4:30 PM
🔹Why drive Wishlists: It might seem obvious, but wishlists boost Steam’s algorithm, increasing visibility. They also help set marketing milestones and give you something to share on social media.

Need help optimizing your Steam page? Let’s talk 👇
5/5
January 29, 2025 at 4:00 PM
🔹 Stay active on your Community Hub: engage with players, answer questions, and post updates. Active page attracts more visibility and drives wishlists.

🔹Demo: A great way to drive wishlists and showcase your game's quality. If players enjoy it, good. If not... well, it’s valuable feedback.
4/5
January 29, 2025 at 4:00 PM
🔹 Good Visuals: Screenshots should tell a story, highlight USPs, and avoid empty-looking scenes. GIFs > static images.

🔹 Clear Description: Keep it structured, punchy, and readable. No walls of text. GIFs and images make it more visually appealing and easier to read, whitespace matters.
3/5
January 29, 2025 at 4:00 PM
🔹 Make your Hook clear : Your title, banner, and short description must instantly show what the game is about and why it’s unique.

🔹 Trailer: No logos, no black screens, jump straight into gameplay. Keep it 30-60s, dynamic, end with a wishlist screen (can be 2 trailers but different focus).
2/5
January 29, 2025 at 4:00 PM
Not necessarily; it's often screenshots from the game or short videos showcasing building skills.
January 29, 2025 at 10:38 AM
Tiny Glade has shown us that sometimes, simple mechanics done perfectly can have a massive impact.

Here is the link to their steam page:
store.steampowered.c...
Tiny Glade on Steam
Tiny Glade is a small diorama builder where you doodle whimsical castles, cozy cottages & romantic ruins. Explore gridless building chemistry as the game adorns your glades with procedural detail. No management, combat or goals: just kick back and turn forgotten meadows into lovable dioramas.
store.steampowered.com
January 28, 2025 at 5:00 PM
5️⃣ Takeaway for devs

Tiny Glade is proof that:

💡 A strong hook + standout USPs = a foundation for success.
💬 Foster a creative community and let them market the game for you.
🎥 Make sure your game looks visually unique, it’s the key to UGC success.
January 28, 2025 at 5:00 PM
4️⃣ Why it works

🔁 Repetition fuels virality. Tiny Glade capitalized on players posting daily builds and using trends.

🎯 Focused simplicity. The game targets players who want to relax, and be creative in just a few clicks, making it appealing to a wide audience.
January 28, 2025 at 5:00 PM
📈 Social Media-Friendly Content: Every build is mesmerizing. Whether on TikTok, YouTube Shorts, or Twitter, creators love showing off their villages, and the algorithms love it too.
January 28, 2025 at 5:00 PM
3️⃣ Success Through User-Generated Content (UGC)
Tiny Glade nailed its marketing by focusing on community creativity. Here’s how:

▶️ Daily Builds & Trends: The game’s mechanics make sharing videos or screenshots addictive, fitting perfectly with short-form video trends.
January 28, 2025 at 5:00 PM