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sprout-typography.bsky.social
sprout
@sprout-typography.bsky.social
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sprout-typography.bsky.social
Well, I finally did it. I am formalising what I have been doing for years. I’ve been ditching clients in order to spend most of my time designing fonts. I started by forcing my own hand and exhibiting a new face based on lettering I created in Covid for social distancing. Details in photo alt text.
Part of an exhibition panel using some of the phrases I devised in a covid-era social distancing project. Asked to design something to help keep people 2m apart when queuing at shops, I thought about it, knowing I didn't want to use vinyl stickers, initially, I devised some ink-on-paper lettering, which I then painted directly onto the street exactly 2m intervals outside shops to help keep people socially distanced. I decided, this was a great opportunity to get people talking and spark conversation in a time of social isolation. I did this by creating phrases that were ambiguous enough that people would question what they are. They were all parts or multiples of things that measured exactly 2m. Some related to the shops they were outside of some not. I have now made this into a typeface which will feature in a Literary Festival art exhibition. Information board about the reasoning behind the creation of the original lettering and now subsequent typeface. Part image of a poster depicting all the phrases that I painted around town outside shops at 2m intervals. 40 hair grips are 2m in length. Who knew?
June 2, 2025 at 4:01 PM