Next year, I’ll have spent two decades analysing and interpreting time, society, lifestyle and consumer behaviour.
Not just what’s next – but why, and in what context.

Because strategy isn’t just about moving forward.
It’s about knowing where we’re standing.

I often ask the questions we haven’t asked yet:
– What’s constant, and what’s not?
– Is this innovation – or just variation?
– Are we still seeing the business from the outside in?

The future doesn’t begin with predictions.
It begins with better questions.

So the real question is:
Who’s ready to start where we’re actually meant to begin?
That’s where I want to be.

And thanks for reading 🙏🏻🩵

If you had known five years ago your company would need to adopt AI in 2024 –
Would you have done anything differently?

With biotech, AI, and quantum computing converging,
we might finally be able to adopt nature’s logic –
instead of optimizing without direction.

Nature grows too. But it also breaks down and rebalances.
Maybe it’s time we learn to grow like nature does.

Strategic = asking the questions that aren’t on the table yet.
Building futures

This is where I separate the strategic from the reactive.
Reactive = repetition.
Doing what others do. Rebranding the familiar and calling it innovation.

Capital is the world’s locomotive.
But if the tracks run in a circle –
are we just going in circles?
(Snowpiercer, anyone?)

Hence the chase.
Hence the growth logic.
Hence the train that keeps running.

Geo-economics is shifting.
Tectonic plates are moving beneath us all.
Trends are reactions.
Consumption is a search for safety and pleasure – but pleasure isn’t constant.
(Hint: neurophysiology says so.)
#FuturesThinking #StrategicForesight #Innovation #AI #Biotech #GrowthModels #ConsciousBusiness