Spiro Comitis
@spirocomitis.bsky.social
On a mission to build the world’s most creative management consultancy. Helping everyone who thinks they aren't creative to think again.
In 1968 George Land conducted a study for NASA that put hard numbers to it.
98% of five-year-olds scored as creative geniuses on divergent thinking tests.
By adulthood? Just 2%.
98% of five-year-olds scored as creative geniuses on divergent thinking tests.
By adulthood? Just 2%.
November 25, 2025 at 9:02 AM
In 1968 George Land conducted a study for NASA that put hard numbers to it.
98% of five-year-olds scored as creative geniuses on divergent thinking tests.
By adulthood? Just 2%.
98% of five-year-olds scored as creative geniuses on divergent thinking tests.
By adulthood? Just 2%.
Picasso said "Every child is an artist. The problem is how to remain an artist once we grow up"
November 25, 2025 at 8:43 AM
Picasso said "Every child is an artist. The problem is how to remain an artist once we grow up"
Pick one transition moment each day: a lift ride, coffee line, walking to your car. Leave your phone in your pocket - resist that urge. Take 60-90 seconds and do nothing. That's it. Let your brain's default mode activate and see what thoughts that sparks.
November 24, 2025 at 6:52 PM
Pick one transition moment each day: a lift ride, coffee line, walking to your car. Leave your phone in your pocket - resist that urge. Take 60-90 seconds and do nothing. That's it. Let your brain's default mode activate and see what thoughts that sparks.
We've eliminated all gaps from our schedules. Waiting rooms, elevator rides, queues - we immediately pull out our phones. We fill every pause. And shut down our brain's most powerful background processor. Boredom is creative fuel and we're eliminating it.
November 24, 2025 at 11:52 AM
We've eliminated all gaps from our schedules. Waiting rooms, elevator rides, queues - we immediately pull out our phones. We fill every pause. And shut down our brain's most powerful background processor. Boredom is creative fuel and we're eliminating it.
I've noticed that some of my most creative thinking came in small gaps of doing nothing. A lift journey is ideal, so why the urge to check the phone? It's a modern problem.
November 24, 2025 at 9:02 AM
I've noticed that some of my most creative thinking came in small gaps of doing nothing. A lift journey is ideal, so why the urge to check the phone? It's a modern problem.
I can't ride an elevator for 30 seconds without the urge to reach for my phone. Our office is on the 9th floor - the journey really does take only 30 seconds. And yet my hand moves automatically to my pocket. Why is that even necessary?
November 24, 2025 at 8:31 AM
I can't ride an elevator for 30 seconds without the urge to reach for my phone. Our office is on the 9th floor - the journey really does take only 30 seconds. And yet my hand moves automatically to my pocket. Why is that even necessary?
The paradox isn't that you lack smart people. It's that smart people, when too close to a problem, lose the very perspective that makes them smart.
November 23, 2025 at 3:52 PM
The paradox isn't that you lack smart people. It's that smart people, when too close to a problem, lose the very perspective that makes them smart.
Your brainstorms aren't ineffective because people lack creativity.
They're failing because you're too close to the problem.
Distance creates clarity. Proximity creates blind spots.
They're failing because you're too close to the problem.
Distance creates clarity. Proximity creates blind spots.
November 23, 2025 at 11:57 AM
Your brainstorms aren't ineffective because people lack creativity.
They're failing because you're too close to the problem.
Distance creates clarity. Proximity creates blind spots.
They're failing because you're too close to the problem.
Distance creates clarity. Proximity creates blind spots.
We're brilliant at solving other people's problems, and terrible at solving our own.
Your team can dissect anyone else's strategic challenges.
But when it comes to your own?
You're stuck in loops, proposing the same internal ideas on repeat.
Your team can dissect anyone else's strategic challenges.
But when it comes to your own?
You're stuck in loops, proposing the same internal ideas on repeat.
November 23, 2025 at 10:19 AM
We're brilliant at solving other people's problems, and terrible at solving our own.
Your team can dissect anyone else's strategic challenges.
But when it comes to your own?
You're stuck in loops, proposing the same internal ideas on repeat.
Your team can dissect anyone else's strategic challenges.
But when it comes to your own?
You're stuck in loops, proposing the same internal ideas on repeat.
Remember a time when you asked your friend for advice? They nailed it in 30 seconds while you'd been stuck for weeks?
That's Solomon's Paradox.
That's Solomon's Paradox.
November 23, 2025 at 9:31 AM
Remember a time when you asked your friend for advice? They nailed it in 30 seconds while you'd been stuck for weeks?
That's Solomon's Paradox.
That's Solomon's Paradox.
Remixing isn't lazy. It's strategic.
Adapting isn't copying. It's creative.
Adapting isn't copying. It's creative.
November 22, 2025 at 4:52 PM
Remixing isn't lazy. It's strategic.
Adapting isn't copying. It's creative.
Adapting isn't copying. It's creative.
Apple didn't invent the smartphone.
They perfected it.
Amazon didn't invent online shopping.
They reimagined logistics.
Airbnb didn't invent holiday rentals.
They rebuilt trust at scale.
They perfected it.
Amazon didn't invent online shopping.
They reimagined logistics.
Airbnb didn't invent holiday rentals.
They rebuilt trust at scale.
November 22, 2025 at 11:52 AM
Apple didn't invent the smartphone.
They perfected it.
Amazon didn't invent online shopping.
They reimagined logistics.
Airbnb didn't invent holiday rentals.
They rebuilt trust at scale.
They perfected it.
Amazon didn't invent online shopping.
They reimagined logistics.
Airbnb didn't invent holiday rentals.
They rebuilt trust at scale.
The most innovative companies don't invent from scratch. They adapt what already works.
November 22, 2025 at 10:02 AM
The most innovative companies don't invent from scratch. They adapt what already works.
Artists steal.
Scientists copy.
Business leaders?
We pretend everything we do is original.
Scientists copy.
Business leaders?
We pretend everything we do is original.
November 22, 2025 at 9:31 AM
Artists steal.
Scientists copy.
Business leaders?
We pretend everything we do is original.
Scientists copy.
Business leaders?
We pretend everything we do is original.
Just a reminder that how you see the world is a choice. Your days can feel electric with possibility. You can see beauty where others see mundane.
November 21, 2025 at 5:52 PM
Just a reminder that how you see the world is a choice. Your days can feel electric with possibility. You can see beauty where others see mundane.
Imagine waking up every day genuinely excited.
That's the spirit of Yayoi Kusama's art.
That's the spirit of Yayoi Kusama's art.
November 21, 2025 at 11:30 AM
Imagine waking up every day genuinely excited.
That's the spirit of Yayoi Kusama's art.
That's the spirit of Yayoi Kusama's art.
Creativity doesn't only mean making things. Sometimes you create the attitude with which you approach life.
November 21, 2025 at 9:21 AM
Creativity doesn't only mean making things. Sometimes you create the attitude with which you approach life.
"My wish is for you to explore yourself and find a marvelous view of life durinig your life" - Yayoi Kusama
November 21, 2025 at 9:12 AM
"My wish is for you to explore yourself and find a marvelous view of life durinig your life" - Yayoi Kusama
Every time you have a fleeting thought that you dismiss as "interesting, but not now", write it down. At the end of the week review your list. I'll bet that at least one idea is worth 15 minutes of serious attention.
November 20, 2025 at 6:22 PM
Every time you have a fleeting thought that you dismiss as "interesting, but not now", write it down. At the end of the week review your list. I'll bet that at least one idea is worth 15 minutes of serious attention.
What ideas are you ignoring today?
November 20, 2025 at 12:02 PM
What ideas are you ignoring today?
You've been there. Getting off the tube in the crush - behind the tourist who can't figure out how to tap out past the gates. One minute until your meeting and your office is 5 minutes away.
November 20, 2025 at 9:25 AM
You've been there. Getting off the tube in the crush - behind the tourist who can't figure out how to tap out past the gates. One minute until your meeting and your office is 5 minutes away.
How can 1,000 people walk past a $12 million violin and not notice?
2007 at L'Enfant Plaza station in Washington DC. Joshua bell playing a $12m Stradivarius.
1070 commuters that walked past.
Only 7 people stopped.
2007 at L'Enfant Plaza station in Washington DC. Joshua bell playing a $12m Stradivarius.
1070 commuters that walked past.
Only 7 people stopped.
November 20, 2025 at 8:44 AM
How can 1,000 people walk past a $12 million violin and not notice?
2007 at L'Enfant Plaza station in Washington DC. Joshua bell playing a $12m Stradivarius.
1070 commuters that walked past.
Only 7 people stopped.
2007 at L'Enfant Plaza station in Washington DC. Joshua bell playing a $12m Stradivarius.
1070 commuters that walked past.
Only 7 people stopped.
Every masterpiece begins as a messy first draft.
November 19, 2025 at 7:06 PM
Every masterpiece begins as a messy first draft.
Is it a wonder that some of the most creative people I know are all photographers.
I used to think that it was that they are great photographers because they are creative.
But now I think they are creative because they slow down to observe.
I used to think that it was that they are great photographers because they are creative.
But now I think they are creative because they slow down to observe.
November 19, 2025 at 11:46 AM
Is it a wonder that some of the most creative people I know are all photographers.
I used to think that it was that they are great photographers because they are creative.
But now I think they are creative because they slow down to observe.
I used to think that it was that they are great photographers because they are creative.
But now I think they are creative because they slow down to observe.
The great thing about photographers is that they see the world so differently.
November 19, 2025 at 9:12 AM
The great thing about photographers is that they see the world so differently.