Martin Spencer Holmshaw
@spencerholmshaw.bsky.social
I am the VP of Sales Europe for Rauch Associates, a US-based research firm specialising in human intelligence-led competitive intelligence.
Superagency in the workplace: Empowering people to unlock AI’s full potential
Superagency in the workplace: Empowering people to unlock AI’s full potential
Almost all companies invest in AI, but just 1% believe they are at maturity. Our new report looks at how AI is being used in the workplace in 2025.
buff.ly
March 6, 2025 at 2:00 PM
Superagency in the workplace: Empowering people to unlock AI’s full potential
Superagency: The transformative potential of AI
Superagency: The transformative potential of AI
Welcome to <em>AI in Action</em>. In this edition, the first in a series of four learning modules, we explore key concepts from our Superagency report, with video clips, interactive activities,…
buff.ly
March 5, 2025 at 2:01 PM
Superagency: The transformative potential of AI
"Why Human Intelligence Matters: Online data is everywhere, but not all relevant insights are public. Secondary research has limits—our specialised services bridge the gap, delivering exclusive, tailored competitive intelligence.
Learn more: buff.ly/2Jyi4vO%22
Learn more: buff.ly/2Jyi4vO%22
Rauch Associates
COMPETITIVE INTELLIGENCE
www.rauchassociates.com
March 4, 2025 at 2:00 PM
"Why Human Intelligence Matters: Online data is everywhere, but not all relevant insights are public. Secondary research has limits—our specialised services bridge the gap, delivering exclusive, tailored competitive intelligence.
Learn more: buff.ly/2Jyi4vO%22
Learn more: buff.ly/2Jyi4vO%22
"Competitive intelligence is more than secondary research—it’s about uncovering what your competitors don’t want you to know."
Learn more:
Learn more:
Rauch Associates
COMPETITIVE INTELLIGENCE
buff.ly
February 28, 2025 at 2:01 PM
"Competitive intelligence is more than secondary research—it’s about uncovering what your competitors don’t want you to know."
Learn more:
Learn more:
The art of war
The art of war
On his deathbed, the Austrian writer Karl Kraus remarked of the Japanese attack on Manchuria: ‘None of this would have happened if people had only been more strict about the use of the comma.’ The…
buff.ly
February 27, 2025 at 2:01 PM
The art of war
The delightful melancholy of an antiques shop
The delightful melancholy of an antiques shop
The beauty of antiques lies in their stories. On the thrill of collecting, nostalgia and the echoes of the past found.
buff.ly
February 26, 2025 at 2:01 PM
The delightful melancholy of an antiques shop
"How aggressively does your competitor discount in a competitive sales situation? Are you losing deals without knowing why?"
Find out more:
Find out more:
Rauch Associates
WIDE RANGE OF STUDIES
buff.ly
February 25, 2025 at 2:00 PM
"How aggressively does your competitor discount in a competitive sales situation? Are you losing deals without knowing why?"
Find out more:
Find out more:
Using generative AI to transform customer experience
Using generative AI to transform customer experience
Juan Beltrán, digital manager of sales excellence at Holcim, describes how the building materials company is using generative AI to improve the customer experience.
buff.ly
February 24, 2025 at 2:01 PM
Using generative AI to transform customer experience
"Every company has competition—how well do you understand yours?"
Learn more: https://buff.ly/2Jyi4vO
Learn more: https://buff.ly/2Jyi4vO
Rauch Associates
COMPETITIVE INTELLIGENCE
www.rauchassociates.com
February 19, 2025 at 2:01 PM
"Every company has competition—how well do you understand yours?"
Learn more: https://buff.ly/2Jyi4vO
Learn more: https://buff.ly/2Jyi4vO
"Competitive intelligence is more than secondary research—it’s about uncovering what your competitors don’t want you to know."
Learn more: https://buff.ly/2Jyi4vO
Learn more: https://buff.ly/2Jyi4vO
Rauch Associates
COMPETITIVE INTELLIGENCE
www.rauchassociates.com
February 18, 2025 at 2:00 PM
"Competitive intelligence is more than secondary research—it’s about uncovering what your competitors don’t want you to know."
Learn more: https://buff.ly/2Jyi4vO
Learn more: https://buff.ly/2Jyi4vO
The art of war
The art of war
On his deathbed, the Austrian writer Karl Kraus remarked of the Japanese attack on Manchuria: ‘None of this would have happened if people had only been more strict about the use of the comma.’ The…
buff.ly
February 17, 2025 at 2:01 PM
The art of war
The delightful melancholy of an antiques shop
The delightful melancholy of an antiques shop
The beauty of antiques lies in their stories. On the thrill of collecting, nostalgia and the echoes of the past found.
buff.ly
February 16, 2025 at 2:00 PM
The delightful melancholy of an antiques shop
"How aggressively does your competitor discount in a competitive sales situation? Are you losing deals without knowing why?"
Find out more: https://buff.ly/2X14AQR
Find out more: https://buff.ly/2X14AQR
February 15, 2025 at 2:01 PM
"How aggressively does your competitor discount in a competitive sales situation? Are you losing deals without knowing why?"
Find out more: https://buff.ly/2X14AQR
Find out more: https://buff.ly/2X14AQR
Does Rachel Reeves's industrial strategy even exist?
Does Rachel Reeves's industrial strategy even exist?
The Labour government was pinning everything on an ambitious industrial strategy to boost growth. It was meant to make the UK the fastest-growing economy in the G7, reboot the economy, raise real…
buff.ly
February 14, 2025 at 2:08 PM
Does Rachel Reeves's industrial strategy even exist?
"Organisational benchmarking @RauchAssociates – Do your competitors operate with a clear, unyielding Voice of the Customer (VOC) philosophy?"
Learn more: https://buff.ly/4b192WE
Learn more: https://buff.ly/4b192WE
Rauch Associates
WIDE RANGE OF STUDIES
www.rauchassociates.com
February 14, 2025 at 11:45 AM
"Organisational benchmarking @RauchAssociates – Do your competitors operate with a clear, unyielding Voice of the Customer (VOC) philosophy?"
Learn more: https://buff.ly/4b192WE
Learn more: https://buff.ly/4b192WE
"The landmines your competitors lay—objections, positioning tactics, and strategic barriers. Are you prepared to counter them effectively?"
Learn more: https://buff.ly/4grELkN
Learn more: https://buff.ly/4grELkN
www.rauchassociates.com
February 13, 2025 at 2:00 PM
"The landmines your competitors lay—objections, positioning tactics, and strategic barriers. Are you prepared to counter them effectively?"
Learn more: https://buff.ly/4grELkN
Learn more: https://buff.ly/4grELkN
"How are your competitors driving product innovation? What new features are they planning for upcoming releases? Our human intelligence-led research uncovers these critical insights. Learn more at @RauchAssociates."
February 12, 2025 at 2:01 PM
"How are your competitors driving product innovation? What new features are they planning for upcoming releases? Our human intelligence-led research uncovers these critical insights. Learn more at @RauchAssociates."
"Our drilldown feature comparison studies highlight competitor product weaknesses. Explore more: https://buff.ly/40EvZKz"
Rauch Associates
WIDE RANGE OF STUDIES
buff.ly
February 11, 2025 at 2:00 PM
"Our drilldown feature comparison studies highlight competitor product weaknesses. Explore more: https://buff.ly/40EvZKz"
"Competitive intelligence helps you craft pricing strategies that keep you ahead. Are you pricing with confidence?"
Learn more: https://buff.ly/2X14AQR
Learn more: https://buff.ly/2X14AQR
Rauch Associates
WIDE RANGE OF STUDIES
www.rauchassociates.com
February 10, 2025 at 2:00 PM
"Competitive intelligence helps you craft pricing strategies that keep you ahead. Are you pricing with confidence?"
Learn more: https://buff.ly/2X14AQR
Learn more: https://buff.ly/2X14AQR
Is your business truly immune to competitive threats? Even the most established, well-financed companies can be blindsided by market shifts. How confident are you that nothing could disrupt your position?
Discover hidden risks and opportunities: https://buff.ly/2Jyi4vO
Discover hidden risks and opportunities: https://buff.ly/2Jyi4vO
Rauch Associates
COMPETITIVE INTELLIGENCE
www.rauchassociates.com
February 10, 2025 at 2:00 PM
Is your business truly immune to competitive threats? Even the most established, well-financed companies can be blindsided by market shifts. How confident are you that nothing could disrupt your position?
Discover hidden risks and opportunities: https://buff.ly/2Jyi4vO
Discover hidden risks and opportunities: https://buff.ly/2Jyi4vO
"Competitive intelligence reveals how rivals position their products and services against you. Are you seeing the full picture?"
Explore more:
Explore more:
Rauch Associates
WIDE RANGE OF STUDIES
buff.ly
February 9, 2025 at 2:00 PM
"Competitive intelligence reveals how rivals position their products and services against you. Are you seeing the full picture?"
Explore more:
Explore more:
"Is your business so established and well-financed that nothing in the competitive landscape could impact it? Confidence is good—certainty can be risky."
Explore more: https://buff.ly/2Jyi4vO
Explore more: https://buff.ly/2Jyi4vO
February 8, 2025 at 2:00 PM
"Is your business so established and well-financed that nothing in the competitive landscape could impact it? Confidence is good—certainty can be risky."
Explore more: https://buff.ly/2Jyi4vO
Explore more: https://buff.ly/2Jyi4vO
"Companies that prioritise competitor intelligence grow 20% faster. How well do you know your competitive landscape?
Learn more: https://buff.ly/2Jyi4vO"
Learn more: https://buff.ly/2Jyi4vO"
Rauch Associates
COMPETITIVE INTELLIGENCE
www.rauchassociates.com
February 7, 2025 at 2:00 PM
"Companies that prioritise competitor intelligence grow 20% faster. How well do you know your competitive landscape?
Learn more: https://buff.ly/2Jyi4vO"
Learn more: https://buff.ly/2Jyi4vO"
Did you know 82% of companies with over $10 billion in annual revenue leverage Competitive Intelligence to stay ahead? Don't miss out—unlock your potential now:
Rauch Associates
COMPETITIVE INTELLIGENCE
buff.ly
February 7, 2025 at 2:00 PM
Did you know 82% of companies with over $10 billion in annual revenue leverage Competitive Intelligence to stay ahead? Don't miss out—unlock your potential now: