Speci
@speci.news
A newsletter about how tech companies do brand and marketing by @jack.cully.blog
Say hello to the Stakes Spectrum.
Every product sits on it somewhere and it’s your job as a marketer to figure out where your product sits on it.
If your product is low-stakes, focus on how quick and easy it is to try it.
If it’s high stakes, focus on overcoming barriers like trust and safety.
Every product sits on it somewhere and it’s your job as a marketer to figure out where your product sits on it.
If your product is low-stakes, focus on how quick and easy it is to try it.
If it’s high stakes, focus on overcoming barriers like trust and safety.
January 8, 2025 at 1:44 PM
Say hello to the Stakes Spectrum.
Every product sits on it somewhere and it’s your job as a marketer to figure out where your product sits on it.
If your product is low-stakes, focus on how quick and easy it is to try it.
If it’s high stakes, focus on overcoming barriers like trust and safety.
Every product sits on it somewhere and it’s your job as a marketer to figure out where your product sits on it.
If your product is low-stakes, focus on how quick and easy it is to try it.
If it’s high stakes, focus on overcoming barriers like trust and safety.