Maja Pawinska Sims
@sparklypinchy.bsky.social
Who’s afraid of little old me… Award-winning PR & comms journalist, global head of features and EMEA news at PRovoke Media. PRCA Fellow. London. Excitable. Swiftie. ❤️🥂 Insta @sparklypinchyy
BBC just went fuck you Trump after his threat of suing and majored, in detail, on the new emails. Go @bbcnewsnight.bsky.social
November 12, 2025 at 10:39 PM
BBC just went fuck you Trump after his threat of suing and majored, in detail, on the new emails. Go @bbcnewsnight.bsky.social
I’ve watched almost all of Glasto from sickbed and Olivia Rodrigo absolutely stole it on the last night: all-girl proper rock band, banging tunes, great performance - THEN she brought out Robert Smith for a couple of Cure numbers, which perked the parents of all the teens up. 10/10 no notes.
June 29, 2025 at 10:22 PM
I’ve watched almost all of Glasto from sickbed and Olivia Rodrigo absolutely stole it on the last night: all-girl proper rock band, banging tunes, great performance - THEN she brought out Robert Smith for a couple of Cure numbers, which perked the parents of all the teens up. 10/10 no notes.
Loving that I’d never heard of this tiny Welsh festival til silly Coachella sent a legal letter demanding it change its name from Cowchella.The cost of reprinting the original marketing stuff will no doubt be covered by ticket sales: earned media coverage = awareness. www.bbc.co.uk/news/article...
Coachella forces Welsh festival Cowchella to change name
Steps star Ian
www.bbc.co.uk
June 5, 2025 at 6:31 AM
Loving that I’d never heard of this tiny Welsh festival til silly Coachella sent a legal letter demanding it change its name from Cowchella.The cost of reprinting the original marketing stuff will no doubt be covered by ticket sales: earned media coverage = awareness. www.bbc.co.uk/news/article...
Wrote a thing for @provokemedia.com about why Taylor Swift getting the rights back to her back catalogue is a brilliant case study in brand reputation management. www.provokemedia.com/latest/artic...
Reputation Management: Taylor’s Version
As Taylor Swift announces she has bought back the rights to her first six albums, there’s plenty to learn about long-game PR, storytelling, and the power of controlling your own narrative.
www.provokemedia.com
May 30, 2025 at 6:10 PM
Wrote a thing for @provokemedia.com about why Taylor Swift getting the rights back to her back catalogue is a brilliant case study in brand reputation management. www.provokemedia.com/latest/artic...
We have exciting plans for Cannes Lions this year at @provokemedia.com, with our biggest-ever team on the Croisette doing cool roundtables, podcast and other stuff with great PR agency partners - let me know if I'll see you there! www.provokemedia.com/latest/artic...
Cannes 2025: PRovoke Media To Partner With Leading Agencies
Partners at the festival include Ketchum, Stagwell, MSL, Porter Novelli, We. Communications, SEC Newgate, Current Global, MikeWorldWide, The Sway Effect, Polpeo, PRCA and ICCO.
www.provokemedia.com
May 30, 2025 at 3:39 PM
We have exciting plans for Cannes Lions this year at @provokemedia.com, with our biggest-ever team on the Croisette doing cool roundtables, podcast and other stuff with great PR agency partners - let me know if I'll see you there! www.provokemedia.com/latest/artic...
OMG TAYLOR GOT HER MUSIC BACK!!! www.taylorswift.com
May 30, 2025 at 3:33 PM
OMG TAYLOR GOT HER MUSIC BACK!!! www.taylorswift.com
Fuck off, chinless Temu Trump. Men don’t get a say in this and Project 25 will never apply in the UK.
Nigel Farage says it is 'utterly ludicrous' to allow abortion up to 24 weeks
Nigel Farage says it is 'utterly ludicrous' to allow abortion up to 24 weeks
Nigel Farage has said it is "utterly ludicrous" to allow abortion up to 24 weeks and the law is "totally out of date".
news.sky.com
May 27, 2025 at 10:24 PM
Fuck off, chinless Temu Trump. Men don’t get a say in this and Project 25 will never apply in the UK.
Is anyone else just EXHAUSTED with, like, everything? I know this isn’t profound, original or insightful but… it’s a lot, isn’t it?
May 27, 2025 at 9:28 PM
Is anyone else just EXHAUSTED with, like, everything? I know this isn’t profound, original or insightful but… it’s a lot, isn’t it?
Any other Taylor Swift clowns on here hoping she’s an actual Mastermind and will be announcing RepTV at the AMAs tonight?! (I know Threads is the place for this btw 🤡)
a woman in a red dress is sitting on a throne holding a teapot and candles .
ALT: a woman in a red dress is sitting on a throne holding a teapot and candles .
media.tenor.com
May 26, 2025 at 6:48 PM
Any other Taylor Swift clowns on here hoping she’s an actual Mastermind and will be announcing RepTV at the AMAs tonight?! (I know Threads is the place for this btw 🤡)
Trump disses Taylor Swift and then her new version of ‘Look What You Made Me Do’ appears on The Handmaid’s Tale. She’s a mastermind… (And Reputation TV is obviously on its way! 🤡) www.hollywoodreporter.com/news/music-n...
Taylor Swift’s ‘Look What You Made Me Do (Taylor’s Version)’ Features in ‘The Handmaid’s Tale’
The re-recorded song comes as Swifties speculate if the pop star is readying a release of "Reputation (Taylor's Version)."
www.hollywoodreporter.com
May 22, 2025 at 12:08 AM
Trump disses Taylor Swift and then her new version of ‘Look What You Made Me Do’ appears on The Handmaid’s Tale. She’s a mastermind… (And Reputation TV is obviously on its way! 🤡) www.hollywoodreporter.com/news/music-n...
Truly, The Smallest Man Who Ever Lived 🍊
May 16, 2025 at 5:56 PM
Truly, The Smallest Man Who Ever Lived 🍊
I mean, I would be equally aggrieved if @coreydu.bsky.social didn’t recognise me at a PR awards do 😉
The encounter ultimately led to Clooney’s decision to speak out against Biden’s ability to lead.
Biden Didn’t Recognize George Clooney At Campaign Event, New Book Says
The encounter ultimately led to Clooney’s decision to speak out against Biden’s ability to lead.
www.huffpost.com
May 13, 2025 at 7:28 PM
I mean, I would be equally aggrieved if @coreydu.bsky.social didn’t recognise me at a PR awards do 😉
FFS. Setting aside my “disappointment” at Labour’s Reform-placating immigration strategy, the comms and speech-writing team are obviously a bit shit.
Starmer’s migration speech ‘completely different’ to Enoch Powell’s, says Yvette Cooper
Starmer’s migration speech ‘completely different’ to Enoch Powell’s, says Yvette Cooper
Home secretary says PM talked about strength in diversity, after criticism from MPs over ‘island of strangers’ rhetoric
The home secretary, Yvette Cooper, has said the prime minister’s words were “completely different” to those used by Enoch Powell in his infamous rivers of blood speech, amid criticism within the party of the rhetoric used to launch the government’s immigration crackdown.
A number of MPs criticised Keir Starmer when he said the UK risked becoming “an island of strangers” if steps were not taken to address integration. Speaking on Tuesday, Cooper said that Starmer had also praised the contribution of migrants. Continue reading...
www.theguardian.com
May 13, 2025 at 9:46 AM
FFS. Setting aside my “disappointment” at Labour’s Reform-placating immigration strategy, the comms and speech-writing team are obviously a bit shit.
I’m not into religion of any kind but I kinda like that Pope Leo has been trashing JD Vance on X. Global leadership isn’t just about politicians.
May 8, 2025 at 8:38 PM
I’m not into religion of any kind but I kinda like that Pope Leo has been trashing JD Vance on X. Global leadership isn’t just about politicians.
More crisis management content in @provokemedia.com - my analysis of how Marks & Spencer is faring so far in its reponse to the ongoing cyber attack: www.provokemedia.com/latest/artic...
“This Isn’t Just Crisis Communications, It’s M&S Crisis Communications”
PR and crisis management experts weigh in with an assessment of how Marks & Spencer is handling the ongoing cyber attack.
www.provokemedia.com
May 6, 2025 at 1:15 PM
More crisis management content in @provokemedia.com - my analysis of how Marks & Spencer is faring so far in its reponse to the ongoing cyber attack: www.provokemedia.com/latest/artic...
As brands everywhere are in perma-crisis mode, we've published our first @provokemedia.com quarterly crisis management review (our annual one was getting a bit unwieldy...), with 14 case studies featuring Tesla, American Airlines, Samsung, Kraft Heinz, Coca-Cola, Meta and more.
Q1 Crisis Review: Perma-Crisis Born Out of Perma-Chaos
PRovoke Media editors Paul Holmes, Maja Pawinska Sims, Diana Marszalek and Camillia Dass on crises involving Tesla, American Airlines, Samsung, Kraft Heinz, Coca-Cola, Meta and more.
www.provokemedia.com
May 6, 2025 at 1:14 PM
As brands everywhere are in perma-crisis mode, we've published our first @provokemedia.com quarterly crisis management review (our annual one was getting a bit unwieldy...), with 14 case studies featuring Tesla, American Airlines, Samsung, Kraft Heinz, Coca-Cola, Meta and more.
RIP satire.
May 3, 2025 at 1:04 PM
RIP satire.
A real life The Last of Us but with snakes rather than cordycep zombies! 🐍
Had to remind myself I'm a science reporter, not a political reporter😅, so I wrote this cool story on the search for a universal snake antivenom, something that's desperately needed to save lives across the developing world. www.statnews.com/2025/05/02/d...
Snake enthusiast survived hundreds of bites. Now his blood is aiding the search for a universal antivenom
Blood from a snake enthusiast who's been bitten hundreds of times aided the search for a universal snakebite treatment
www.statnews.com
May 2, 2025 at 5:50 PM
A real life The Last of Us but with snakes rather than cordycep zombies! 🐍
In non-political news, I captured my cats in Portrait Mode, as the queens deserve. I present Betty, aged 13 (the goodest orange girl), and forest cat Pluto, nearly 3 (absolute floofy menace).
April 29, 2025 at 9:17 AM
In non-political news, I captured my cats in Portrait Mode, as the queens deserve. I present Betty, aged 13 (the goodest orange girl), and forest cat Pluto, nearly 3 (absolute floofy menace).
May Carney's win in Canada be the start of a global backlash against fascist populism, now we know (again...) what it looks like in the West. 🇨🇦
www.bbc.co.uk/news/article...
www.bbc.co.uk/news/article...
Canada's Liberals secure comeback victory made possible by Trump
Mark Carney's party pull off an election win that once looked near-impossible, until the US president targeted Canada.
www.bbc.co.uk
April 29, 2025 at 9:14 AM
May Carney's win in Canada be the start of a global backlash against fascist populism, now we know (again...) what it looks like in the West. 🇨🇦
www.bbc.co.uk/news/article...
www.bbc.co.uk/news/article...
This is a completely brilliant piece by the boss @provokepaul.bsky.social on companies abandoning DEI (including, if you’re in the creative industry, WPP.)
If you still read long-form journalism, do I have 4,000 words for you...
Abandoning DEI opens the door to discrimination.
It also makes your company less competitive.
It shows you have no values.
And it pisses off your stakeholders.
Companies should take a stand!
Abandoning DEI opens the door to discrimination.
It also makes your company less competitive.
It shows you have no values.
And it pisses off your stakeholders.
Companies should take a stand!
The Case Against Corporate Cowardice
Companies willing to abandon their values in the face of intimidation are basically betting that American democracy will not survive the current crisis.
www.provokemedia.com
April 24, 2025 at 8:25 AM
This is a completely brilliant piece by the boss @provokepaul.bsky.social on companies abandoning DEI (including, if you’re in the creative industry, WPP.)
This is one definition of ‘fuck around and find out’. Even a billionaire narc can’t get everything he wants. www.bbc.co.uk/news/article...
Musk signals 'significantly' stepping back from Doge as Tesla profits plunge
The tech boss says he intends to spend only one to two days a week on Trump administration matters.
www.bbc.co.uk
April 23, 2025 at 5:42 AM
This is one definition of ‘fuck around and find out’. Even a billionaire narc can’t get everything he wants. www.bbc.co.uk/news/article...
Reposted by Maja Pawinska Sims
NEW: CBP has broad authority to search your devices at the US border. Here’s some steps you can take to protect yourself and your digital life. @lhn.bsky.social and @mattburgess1.bsky.social report www.wired.com/story/how-to...
How to Protect Yourself From Phone Searches at the US Border
Customs and Border Protection has broad authority to search travelers’ devices when they cross into the United States. Here’s what you can do to protect your digital life while at the US border.
www.wired.com
April 21, 2025 at 11:53 AM
NEW: CBP has broad authority to search your devices at the US border. Here’s some steps you can take to protect yourself and your digital life. @lhn.bsky.social and @mattburgess1.bsky.social report www.wired.com/story/how-to...