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soniaim.bsky.social
sonia im
@soniaim.bsky.social
120 followers 140 following 17 posts
PR & Events for Video Games
The ocean is my happy place.
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Reposted by sonia im
rollinbishop.com
If you're a games freelancer and you're going to physically be in LA around TGAs in December, and you still have capacity to pick up further work, I would love to hear from you: rollin.bishop@futurenet.com
November 12, 2025 at 2:37 PM
soniaim.bsky.social
Great showing at my Venice location! There's still time, remember you can drop it off at USPS if you don't want to wait.
#ivoted🇺🇸 #GoVote
November 5, 2025 at 12:24 AM
soniaim.bsky.social
Ahh the good ole times when I didn't feel like checking social media was a hazard to my emotional state & I had a love/hate relationship w/ the best pocketsized typing device ever. #crackberry
October 7, 2025 at 12:50 AM
Reposted by sonia im
ignunion.bsky.social
Today, IGN laid off eight extremely valuable members of our union and workforce via directive from our parent company, Ziff Davis. This, after two incredibly successful live events IGN Live and SDCC, and yet another corporate acquisition.

Please take a moment to read and share our full statement:
Today, IGN Entertainment announced that it would be laying off eight members of the IGN Creators Guild. This is 12% of our bargaining unit, and comes just days after our sister union, the Ziff Davis Creators Guild, underwent similar layoffs impacting 15% of their members. It also comes just months after our multibillion-dollar parent company, Ziff Davis, instituted a company-wide buyout that shrunk our unit numbers, with the express intent of avoiding future layoffs. And it comes just a little over one year after three of our members were laid off almost immediately after our union went public. The company has told us that the reason for this layoff stems from a Ziff Davis-mandate to cut costs despite several quarters in a row of year-over-year revenue increases, to which IGN Entertainment responded by coming for our members' jobs. This is perplexing to us, as we are told again and again that IGN Entertainment has had a tremendously successful year thus far thanks to their hard work. In just the last few months, our members have been absolutely essential to major events and livestreams, including San Diego ComicCon, Summer of Gaming, and IGN Live. Every single person impacted today was involved in and critical to the success of those events. Meanwhile, IGN Entertainment continues to spend money on costly acquisitions, only to turn around and gut those companies in the same way it is cutting away at IGN itself. For instance, last year, it acquired Gamer Network, and almost immediately laid off a number of staff critical to making those sites successful. The company has not responded to the union's questions about whether its budget for future acquisitions is being reconsidered as a cost-saving measure alongside these other apparently necessary personnel cuts. At a time when it is more necessary than ever to support its creators, IGN Entertainment is choosing to eliminate the individuals who ensure IGN remains competitive as generative AI threatens our reach. We have been told that expert opinion pieces, original interviews, and work that leverages our staff's deep knowledge of gaming, tech, and entertainment are all essential to combating AI summarization and regurgitation of our work. Management has responded by cutting several individuals who do that exact work, as well as others whose job it is to ensure that these written and video pieces are published in a speedy manner — another component of combating AI we're told is critical. This continued cycle of repeated, aggressive cuts to our staff and being asked to do more with less, only for management to continue to spend on new business it isn't interested in sustaining cannot continue. We will enforce our interim agreement that guarantees better severance and other protections to laid off members, as well as demand additional support for those impacted. We will continue to bargain over our first contract with the aim of enshrining even better protections against further layoffs, working conditions continuously degraded by understaffing, and the encroachment of generative AI. And we won't stop fighting to ensure IGN remains the best destination for trustworthy, original, exciting, and creative work covering video games, entertainment, and tech. While IGN Entertainment management may not value us, we value one another and the incredible work we can do together. Behind the articles, videos, social posts, playlists, and maps of IGN are human beings, not just numbers on a spreadsheet to be pushed around when some number at the top isn't big enough. Without us, there is no IGN.
August 4, 2025 at 9:20 PM