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somanypoints.bsky.social
So Many Points Newsletter
@somanypoints.bsky.social
8 followers 6 following 4 posts
By Stephanie Meltzer-Paul, the newsletter that keeps loyalty and CRM marketers on the pulse of what’s happening, what’s next, and what it means. Subscribe at somanypoints.news.
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somanypoints.bsky.social
What’s in a loyalty program name? Sometimes not a whole lot.

www.somanypoints.news/p/issue-4-sa...
Issue #4: Safe vs. Standout in Loyalty Branding
What’s in a name? Sometimes not a whole lot. We analyzed the best and worst loyalty program names and asked the experts for the best tips in branding a program.
www.somanypoints.news
November 28, 2025 at 9:39 PM
somanypoints.bsky.social
Is ‘disloyalty’ the new loyalty norm?

www.somanypoints.news/p/issue-3-is...
Issue #3: Is 'Disloyalty' the New Loyalty Norm?
From save strategies to personalization gone awry, brands are tilting against their most loyal fans. It’s time to flip the script.
www.somanypoints.news
November 16, 2025 at 3:38 AM
somanypoints.bsky.social
Is your fine print causing big loyalty program friction? I broke down the consumer pain points and what to do instead.

www.somanypoints.news/p/issue-2-is...
Issue #2: Is Your Fine Print Causing Big Program Friction?
Buried rules in your T&Cs may be the real reason members are frustrated — and why engagement keeps sliding.
www.somanypoints.news
October 30, 2025 at 12:19 AM
somanypoints.bsky.social
Brands keep cashing in on loyalty data—yet programs are not getting better for the consumer. That could be a problem. I broke it all down in the first issue of So Many Points.

www.somanypoints.news/p/issue-1-re...
Issue #1: Retail Media’s Best Friend: Loyalty Data
Brands keep cashing in on loyalty data—yet programs are not getting better for the consumer. That could be a problem.
www.somanypoints.news
October 19, 2025 at 6:35 PM