Sofia Andrade
@sofiandrade.bsky.social
culture journalist and phd student. words in the washington post, slate, the nation, el nuevo herald, nyt, and elsewhere
Arby's flip flops, Panera swimsuit, Taco Bell bucket hat, Rao's handbags —
It’s all part of a growing trend among food franchises seeking internet virality through campy marketing gimmicks, & hoping influencers will do their advertising work for them.
It’s all part of a growing trend among food franchises seeking internet virality through campy marketing gimmicks, & hoping influencers will do their advertising work for them.
Panera swimsuits and Rao’s purses: Fast-food fashion is in peak bloom
Fashion merchandise from brands including Taco Bell, Arby's and Panera represent a growing marketing trend among fast-food franchises seeking internet virality.
www.washingtonpost.com
July 8, 2023 at 12:40 AM
Arby's flip flops, Panera swimsuit, Taco Bell bucket hat, Rao's handbags —
It’s all part of a growing trend among food franchises seeking internet virality through campy marketing gimmicks, & hoping influencers will do their advertising work for them.
It’s all part of a growing trend among food franchises seeking internet virality through campy marketing gimmicks, & hoping influencers will do their advertising work for them.