journals.sagepub.com/doi/epdf/10....
journals.sagepub.com/doi/epdf/10....
Please join us in warmly welcoming David and Hans to the team!
Please join us in warmly welcoming David and Hans to the team!
The authors study how firms use sensegiving to navigate moral markets, focusing on acquisitions in the natural & organic food sector. Their study shows that effective language, autonomy promises, & handling misfits shape media positivity and help firms position themselves in these markets. 💹
The authors study how firms use sensegiving to navigate moral markets, focusing on acquisitions in the natural & organic food sector. Their study shows that effective language, autonomy promises, & handling misfits shape media positivity and help firms position themselves in these markets. 💹