Sponsorship not in your budget? Have attendees who visit with you at the event opt in on-site. (This is good practice, anyway.) Follow up on conversations personally, to thank them for their interest and their time.

Rather, look into a promotion package to sponsor email the event host sends, with a link to a landing page that greets those attendees and that encourages them to opt into your own list. Create a list segment to send them relevant messaging going forward.

Need help interpreting the results or correcting the error(s)? Reach out here or on the web: smbworks.llc/contact-opti...