Bredin
@smbresearch.bsky.social
The trusted research experts in SMB marketing, committed to helping clients achieve their goals by delivering actionable, data-driven insights to support effective marketing and sales programs.
https://bredin.com/
https://bredin.com/
New Bredin data reveals the payments #SMBs accept: Cash is still king among businesses with 1-19 employees, but cards (primarily online, secondarily in-store) are the top payment form accepted by businesses with 20-500 employees.
May 20, 2025 at 2:05 PM
New Bredin data reveals the payments #SMBs accept: Cash is still king among businesses with 1-19 employees, but cards (primarily online, secondarily in-store) are the top payment form accepted by businesses with 20-500 employees.
Financial service providers: Could your loyalty program benefits motivate #SMBs to work with you? Data from Bredin’s recent survey reveals the ability for SMBs to use more than their available credit when needed as the most influential benefit.
May 15, 2025 at 5:56 PM
Financial service providers: Could your loyalty program benefits motivate #SMBs to work with you? Data from Bredin’s recent survey reveals the ability for SMBs to use more than their available credit when needed as the most influential benefit.
New Bredin data reveals the most common complaint by #SMBs participating in a loyalty program is slow accumulation of rewards. Interested in more insights? Reach out to Bredin today!
May 13, 2025 at 7:24 PM
New Bredin data reveals the most common complaint by #SMBs participating in a loyalty program is slow accumulation of rewards. Interested in more insights? Reach out to Bredin today!
The most common #SMB payroll challenges: data entry mistakes, overtime calculation errors, and failure to account for PTO. If you want more insights like these, reach out to Bredin today!
May 8, 2025 at 3:09 PM
The most common #SMB payroll challenges: data entry mistakes, overtime calculation errors, and failure to account for PTO. If you want more insights like these, reach out to Bredin today!
What do #SMBs want in a payroll service? In the U.S., SMBs look for direct deposit capabilities and self-service portals. In the UK, tax calculation and filing is the most wanted feature. Interested in more insights? Reach out to Bredin today!
May 6, 2025 at 3:04 PM
What do #SMBs want in a payroll service? In the U.S., SMBs look for direct deposit capabilities and self-service portals. In the UK, tax calculation and filing is the most wanted feature. Interested in more insights? Reach out to Bredin today!
Most #SMBs adopting applications this year plan to upgrade existing apps, but among those adopting new-to-the-company technology, the top app categories are GenAI, non-website analytics, inventory management, and email marketing.
May 2, 2025 at 7:14 PM
Most #SMBs adopting applications this year plan to upgrade existing apps, but among those adopting new-to-the-company technology, the top app categories are GenAI, non-website analytics, inventory management, and email marketing.
New Bredin data reveals the applications #SMBs plan to adopt in the next 12 months. GenAI, payroll, productivity, and email marketing apps are popular among smaller companies while 100+-employee-SMBs favor cybersecurity and inventory management.
April 30, 2025 at 8:48 PM
New Bredin data reveals the applications #SMBs plan to adopt in the next 12 months. GenAI, payroll, productivity, and email marketing apps are popular among smaller companies while 100+-employee-SMBs favor cybersecurity and inventory management.
Most SMB tech purchases in the next year will be to upgrade or replace existing tools, ranging from 90% of PCs, laptops and tablets to 70% of POS systems. Want deeper insights on #SMBs? Let’s chat!
April 23, 2025 at 4:00 PM
Most SMB tech purchases in the next year will be to upgrade or replace existing tools, ranging from 90% of PCs, laptops and tablets to 70% of POS systems. Want deeper insights on #SMBs? Let’s chat!
Laptops, desktops & tablets are projected to be SMBs' top tech purchase in the next 12 months. Want more #SMB insights to fuel your sales and marketing initiatives? Bredin can help.
April 21, 2025 at 7:21 PM
Laptops, desktops & tablets are projected to be SMBs' top tech purchase in the next 12 months. Want more #SMB insights to fuel your sales and marketing initiatives? Bredin can help.
Interested in #SMB applications use and adoption plans? New Bredin data reveals financial management application use is high, while adoption plans are highest for marketing automation and analytics apps.
April 10, 2025 at 2:05 PM
Interested in #SMB applications use and adoption plans? New Bredin data reveals financial management application use is high, while adoption plans are highest for marketing automation and analytics apps.
What are the top acquisition priorities for small and midsized businesses ( #SMBs ) this year? Bredin’s recent survey reveals acquiring office hardware – PCs, laptops, or desktops – is the top 2025 objective for SMBs, regardless of headcount.
April 8, 2025 at 2:16 PM
What are the top acquisition priorities for small and midsized businesses ( #SMBs ) this year? Bredin’s recent survey reveals acquiring office hardware – PCs, laptops, or desktops – is the top 2025 objective for SMBs, regardless of headcount.
According to new Bredin data, larger #SMBs are much more likely to anticipate industry changes as a result from tariffs — 50% of those with >20 employees, versus 65% of those with 20-99 employees and 78% of those with 100-1,000. For more insights, DM us today!
April 3, 2025 at 8:16 PM
According to new Bredin data, larger #SMBs are much more likely to anticipate industry changes as a result from tariffs — 50% of those with >20 employees, versus 65% of those with 20-99 employees and 78% of those with 100-1,000. For more insights, DM us today!
Bredin’s recent survey of U.S. #SMBs reveals that larger businesses feel better positioned to absorb tariff costs. 38% of VSBs (1-19 EE), compared to 55% of SBs (20-99 EE) and 71% of MBs (100-1,000 EE), feel prepared. Interested in more insights like these? DM us today!
March 28, 2025 at 2:54 PM
Bredin’s recent survey of U.S. #SMBs reveals that larger businesses feel better positioned to absorb tariff costs. 38% of VSBs (1-19 EE), compared to 55% of SBs (20-99 EE) and 71% of MBs (100-1,000 EE), feel prepared. Interested in more insights like these? DM us today!
New Bredin data reveals #SMBs think tariffs hurt small companies more than they hurt larger businesses. 52% of VSBs (1-19 EE), 68% SBs (20-99 EE), and 59% of MBs, (100-1,000 EE) agree. Interested in more insights? DM us today!
March 25, 2025 at 2:47 PM
New Bredin data reveals #SMBs think tariffs hurt small companies more than they hurt larger businesses. 52% of VSBs (1-19 EE), 68% SBs (20-99 EE), and 59% of MBs, (100-1,000 EE) agree. Interested in more insights? DM us today!
More than half of U.S. #SMBs are concerned about the impact of tariffs on company operating costs. Large SMBs are the most worried. See the breakdown below and reach out to Bredin to learn more!
March 21, 2025 at 1:51 PM
More than half of U.S. #SMBs are concerned about the impact of tariffs on company operating costs. Large SMBs are the most worried. See the breakdown below and reach out to Bredin to learn more!
A recent Bredin survey found that roughly more than half of #SMBs believe tariffs will negatively impact their company. Looking for more insights? Reach out to us today!
March 19, 2025 at 9:02 PM
A recent Bredin survey found that roughly more than half of #SMBs believe tariffs will negatively impact their company. Looking for more insights? Reach out to us today!
How are #SMBs implementing AI?
Businesses with 1-99EE are most likely to acquire and implement AI solutions from third parties with no modifications, while larger SMBs, with 100-500EE, are most likely to develop an AI solution completely in-house.
Want more insights? Reach out to Bredin today!
Businesses with 1-99EE are most likely to acquire and implement AI solutions from third parties with no modifications, while larger SMBs, with 100-500EE, are most likely to develop an AI solution completely in-house.
Want more insights? Reach out to Bredin today!
March 12, 2025 at 5:14 PM
How are #SMBs implementing AI?
Businesses with 1-99EE are most likely to acquire and implement AI solutions from third parties with no modifications, while larger SMBs, with 100-500EE, are most likely to develop an AI solution completely in-house.
Want more insights? Reach out to Bredin today!
Businesses with 1-99EE are most likely to acquire and implement AI solutions from third parties with no modifications, while larger SMBs, with 100-500EE, are most likely to develop an AI solution completely in-house.
Want more insights? Reach out to Bredin today!
#SMBs are adopting AI, but are they establishing usage policies?
Only 1/3 of VSBs have or plan to develop an AI usage policy, while 1/2 of SBs and 2/3 of MBs have or intend to create one.
Interested in more insights into how SMBs are acquiring and using AI? Reach out to Bredin today!
Only 1/3 of VSBs have or plan to develop an AI usage policy, while 1/2 of SBs and 2/3 of MBs have or intend to create one.
Interested in more insights into how SMBs are acquiring and using AI? Reach out to Bredin today!
February 19, 2025 at 9:39 PM
#SMBs are adopting AI, but are they establishing usage policies?
Only 1/3 of VSBs have or plan to develop an AI usage policy, while 1/2 of SBs and 2/3 of MBs have or intend to create one.
Interested in more insights into how SMBs are acquiring and using AI? Reach out to Bredin today!
Only 1/3 of VSBs have or plan to develop an AI usage policy, while 1/2 of SBs and 2/3 of MBs have or intend to create one.
Interested in more insights into how SMBs are acquiring and using AI? Reach out to Bredin today!
New Bredin data shows how likely #SMBs are to switch #telecom providers in the next year:
8% of VSBs (1-19 employees), 15% of SBs (20-99 employees), and 25% of MBs (100-500 employees) are extremely likely to switch.
How can this inform your approach to SMBs? DM us today!
8% of VSBs (1-19 employees), 15% of SBs (20-99 employees), and 25% of MBs (100-500 employees) are extremely likely to switch.
How can this inform your approach to SMBs? DM us today!
February 12, 2025 at 9:42 PM