PED < 1 → You’re selling too cheaply, so price drives revenue.
PED > 1 → You’re selling too expensively, so customers drive revenue.
PED = 1 → You’re selling at the right price.

(2/2)

I don’t know, maybe I’m the one who’s wrong.

But, even they’re wrong, they can be fixed. The most important thing is to understand the concept and its rule of thumb:

(1/2)

The numbers make sense, good job!

However, could you review the price elasticty for 2025? I don’t think it can be THAT high.

I just calculated it myself and got ~0.99, which is consistent with previous years and proves that your theory is correct.

This is called price elasticity.

Calculate the % change in commissions, then calculate the % change in sales. Divide the former over the latter, then take the absolute value.

If the result is ≥1, then revenue is/was more impacted by commissions than by price per commission in this/that period.

Bom dia.