Ethan Orenstein
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slappshell.bsky.social
Ethan Orenstein
@slappshell.bsky.social
Get Slappin!
But those are all just feelings and insecurities I've learned to suppress over many failures. They only matter if you let them.

Happy building, and failing, and repeating, and succeeding!

#buildinpublic #indiehackers
December 19, 2025 at 9:41 PM
Maybe the "show, don't tell" writing advice applies to everything from Etsy listings to SaaS landing pages.

You've got to figure out how to make it painfully obvious what your product does and what your customer can expect.

I'm not sure I have a solution for my Etsy shop at Xmas time...
December 15, 2025 at 10:50 PM
"Did you ship this? I need it before Christmas!"
"Will I get this before Xmas?"

All of these answers are readily available to them.
December 15, 2025 at 10:50 PM
If you've had some loser months, try to keep your head up. If you're winning, try not to get complacent.

(Note, this screenshot misses a few thousand more in spend for that period).

#buildinpublic #indiehackers
December 15, 2025 at 9:09 PM
I'm building SLAPPSHELL boilerplates and managed services on this exact stack.

Full-stack sites you can launch with zero programming knowledge, just fill in config files.

Follow along!

You can check out the full breakdown here: www.slappshell.com/resources/02...

EXPERIENCE. EXPERIMENT. ENJOY.
1.2 // Customers Don’t Care About Your Tech Stack At All
You’ve heard it before, but I’ll say it again: Your customers and users don’t care about your tech stack. Should you?
www.slappshell.com
December 14, 2025 at 9:59 PM
Think in reusable systems.

Once you're familiar with something, each time you use it gets easier.

Stop obsessing over the "best" stack.

Pick one. Learn it. Ship. Repeat.
December 14, 2025 at 9:59 PM
The results:

Before: MINIMUM 2-3 days to launch a new project on WordPress

Now: Same day launch with this stack

Cost: ~$80/month for hosting, database, and emails

Started testing for just the cost of a domain.
December 14, 2025 at 9:59 PM