Erin Stratton
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skywardink.bsky.social
Erin Stratton
@skywardink.bsky.social
Clarity. Creativity. Consistency. Corgi!
Working up the courage to hit that shiny pink publish button on the most vulnerable newsletter I've ever written (gulp)... how do you work up the nerve to tell people your secrets?
May 29, 2025 at 10:48 PM
For every multi-passionate entrepreneur who's tired of being told to "pick a lane" - I've created a framework that lets you embrace ALL your interests without feeling scattered.
April 30, 2025 at 10:34 PM
I'm stuck in a loop rewatching Lady Gaga's incredible Coachella set - and thinking about how she brought all of her diverse art together into one cohesive piece: open.substack.com/pub/skywardi...
From Mayhem to Mastery: How Lady Gaga Turned Her Coachella Set Into a Brand Universe
What multipassionate entrepreneurs can learn from Gaga’s masterclass in brand storytelling
open.substack.com
April 18, 2025 at 12:13 AM
Is your IG grid misaligned after the size update? Or cutting things off?

Comment “fix” for my free template to fix it!
March 26, 2025 at 2:54 AM
The unglamorous side of artist life: just spent a couple of hours reporting copyright violations on my art on Pinterest, Etsy, Facebook and the like. I mean, this art IS fantastic, but UGH. #illustrator #illustrationlife #designerproblema
March 12, 2025 at 10:58 PM
Always take an emotional support corgi with you when you go into the Dropbox of Your Old Infoproducts... Mr Paxton was a great help when I was doing this 18 or so months ago.
March 4, 2025 at 12:33 AM
design truth: sometimes the most strategic choice is the one that breaks your brand rules

client: "but can't we make it match our purple?"
me: "how about we get you 3x more clicks instead?"
client: "...I'm listening"

breaks the rules... or expands your horizons? ⚡️
February 21, 2025 at 5:29 PM
Feeling the edges of burnout creeping in? How to Avoid the Burnout Black Hole, a guide for entrepreneurs, this week on my Substack: skywardink.substack.com/p/escaping-t...
Avoiding the Burnout Black Hole
How I've Been Keeping Going, and What Every Founder Needs to Know
skywardink.substack.com
February 5, 2025 at 2:38 AM
Hi, I’m Erin!

🚀 Brand strategist, designer & writer
🎨 Happiest when covered in paint
🍜 Loves cooking, hates following recipes
🎈Working on a post-burnout bounce back
👩‍💻 Here to make everything in your brand clear, captivating + consistent!
January 19, 2025 at 10:57 PM