Siz Mabaso | Email Marketing Copywriter
@sizmabaso.bsky.social
📧 "Inbox Advocate"
💰 Turning law firm & legal tech emails into opens, clicks, and clients.
🚀 Let’s grow your business together!
💰 Turning law firm & legal tech emails into opens, clicks, and clients.
🚀 Let’s grow your business together!
Which email subject line sounds more legit to you?
A) “April Legal Newsletter – Issue #7”
B) “Need help before your next client meeting?”
A) “April Legal Newsletter – Issue #7”
B) “Need help before your next client meeting?”
April 22, 2025 at 4:33 PM
Which email subject line sounds more legit to you?
A) “April Legal Newsletter – Issue #7”
B) “Need help before your next client meeting?”
A) “April Legal Newsletter – Issue #7”
B) “Need help before your next client meeting?”
Want me to fix your subject lines?
Follow me and DM me the word “SUBJECT” and I’ll send you:
3 custom lines tailored to your firm
A free mini-audit of your last campaign 👌🏾
Let’s stop sending emails no one opens!
Follow me and DM me the word “SUBJECT” and I’ll send you:
3 custom lines tailored to your firm
A free mini-audit of your last campaign 👌🏾
Let’s stop sending emails no one opens!
April 22, 2025 at 10:16 AM
Want me to fix your subject lines?
Follow me and DM me the word “SUBJECT” and I’ll send you:
3 custom lines tailored to your firm
A free mini-audit of your last campaign 👌🏾
Let’s stop sending emails no one opens!
Follow me and DM me the word “SUBJECT” and I’ll send you:
3 custom lines tailored to your firm
A free mini-audit of your last campaign 👌🏾
Let’s stop sending emails no one opens!
You don’t need clever wordplay.
You need relevance, curiosity, clarity - and sometimes a little urgency.
You need relevance, curiosity, clarity - and sometimes a little urgency.
April 22, 2025 at 10:16 AM
You don’t need clever wordplay.
You need relevance, curiosity, clarity - and sometimes a little urgency.
You need relevance, curiosity, clarity - and sometimes a little urgency.
Subject Line #3:
“Before you email your clients again…”
Implies urgent mistake.
Plays into fear of doing something wrong.
Teases value in the email.
Result: 43.8% open rate (IP law firm, U.S.)
“Before you email your clients again…”
Implies urgent mistake.
Plays into fear of doing something wrong.
Teases value in the email.
Result: 43.8% open rate (IP law firm, U.S.)
April 22, 2025 at 10:16 AM
Subject Line #3:
“Before you email your clients again…”
Implies urgent mistake.
Plays into fear of doing something wrong.
Teases value in the email.
Result: 43.8% open rate (IP law firm, U.S.)
“Before you email your clients again…”
Implies urgent mistake.
Plays into fear of doing something wrong.
Teases value in the email.
Result: 43.8% open rate (IP law firm, U.S.)
Subject Line #2:
“I noticed something about your site…”
Triggers curiosity.
Personalised feel.
Works well for cold outreach or email audits.
Result: 41.6% open rate (Legal tech SaaS, UK)
“I noticed something about your site…”
Triggers curiosity.
Personalised feel.
Works well for cold outreach or email audits.
Result: 41.6% open rate (Legal tech SaaS, UK)
April 22, 2025 at 10:16 AM
Subject Line #2:
“I noticed something about your site…”
Triggers curiosity.
Personalised feel.
Works well for cold outreach or email audits.
Result: 41.6% open rate (Legal tech SaaS, UK)
“I noticed something about your site…”
Triggers curiosity.
Personalised feel.
Works well for cold outreach or email audits.
Result: 41.6% open rate (Legal tech SaaS, UK)
Subject Line #1:
“Need help with your startup contracts?”
Direct. Relevant to entrepreneurs. Framed as an offer to help.
Result: 44.2% open rate (B2B law firm, South Africa)
“Need help with your startup contracts?”
Direct. Relevant to entrepreneurs. Framed as an offer to help.
Result: 44.2% open rate (B2B law firm, South Africa)
April 22, 2025 at 10:16 AM
Subject Line #1:
“Need help with your startup contracts?”
Direct. Relevant to entrepreneurs. Framed as an offer to help.
Result: 44.2% open rate (B2B law firm, South Africa)
“Need help with your startup contracts?”
Direct. Relevant to entrepreneurs. Framed as an offer to help.
Result: 44.2% open rate (B2B law firm, South Africa)
I rewrote subject lines for 4 different legal clients (estate planning, business law, IP, and ALSPs).
Most went from 17% to 38–45% open rates.
Here’s what worked:
Most went from 17% to 38–45% open rates.
Here’s what worked:
April 22, 2025 at 10:16 AM
I rewrote subject lines for 4 different legal clients (estate planning, business law, IP, and ALSPs).
Most went from 17% to 38–45% open rates.
Here’s what worked:
Most went from 17% to 38–45% open rates.
Here’s what worked:
Law firms are sending “monthly newsletters” that sound like HR memos.
Your clients don’t want generic.
They want curiosity, relevance, & clarity.
Your clients don’t want generic.
They want curiosity, relevance, & clarity.
April 22, 2025 at 10:16 AM
Law firms are sending “monthly newsletters” that sound like HR memos.
Your clients don’t want generic.
They want curiosity, relevance, & clarity.
Your clients don’t want generic.
They want curiosity, relevance, & clarity.
If you’re still sending generic newsletters... and not client-focused, or strategically written emails…
You’re leaving money on the table.
Want me to review your email sequence? DM me ‘INBOX’
You’re leaving money on the table.
Want me to review your email sequence? DM me ‘INBOX’
April 22, 2025 at 7:06 AM
If you’re still sending generic newsletters... and not client-focused, or strategically written emails…
You’re leaving money on the table.
Want me to review your email sequence? DM me ‘INBOX’
You’re leaving money on the table.
Want me to review your email sequence? DM me ‘INBOX’
Let me show you why it matters—follow along this week if you’re ready to stop sending boring newsletters and start writing emails that actually convert.
April 21, 2025 at 3:49 PM
Let me show you why it matters—follow along this week if you’re ready to stop sending boring newsletters and start writing emails that actually convert.
Fix these 4 mistakes, and your law firm’s emails will land in the inbox—not spam.
Bookmark this thread if you're planning to clean up your email strategy. 📌
Bookmark this thread if you're planning to clean up your email strategy. 📌
April 21, 2025 at 1:11 PM
Fix these 4 mistakes, and your law firm’s emails will land in the inbox—not spam.
Bookmark this thread if you're planning to clean up your email strategy. 📌
Bookmark this thread if you're planning to clean up your email strategy. 📌
Mistake #4: Sending cold emails from a new email accountIf you blast 100s of emails from a fresh domain, you’ll be blacklisted.
Instead, warm up your email by sending a few per day for 2 weeks.
Instead, warm up your email by sending a few per day for 2 weeks.
April 21, 2025 at 1:11 PM
Mistake #4: Sending cold emails from a new email accountIf you blast 100s of emails from a fresh domain, you’ll be blacklisted.
Instead, warm up your email by sending a few per day for 2 weeks.
Instead, warm up your email by sending a few per day for 2 weeks.
Mistake #3: Spammy subject lines“URGENT!! Limited-time offer!!!” = Spam folder
Instead, use curiosity & clarity:
Example 1: “Your Legal Case: Next Steps”
Example 2: “How to Protect Your Business from Lawsuits”
Instead, use curiosity & clarity:
Example 1: “Your Legal Case: Next Steps”
Example 2: “How to Protect Your Business from Lawsuits”
April 21, 2025 at 1:11 PM
Mistake #3: Spammy subject lines“URGENT!! Limited-time offer!!!” = Spam folder
Instead, use curiosity & clarity:
Example 1: “Your Legal Case: Next Steps”
Example 2: “How to Protect Your Business from Lawsuits”
Instead, use curiosity & clarity:
Example 1: “Your Legal Case: Next Steps”
Example 2: “How to Protect Your Business from Lawsuits”
Mistake #2: Not setting up SPF, DKIM & DMARC records.
These tell email providers you’re a legit sender.
Without them, Gmail/Outlook think you’re a spammer.
Here’s how to check yours (FREE tool) → [https://mxtoolbox.com]
These tell email providers you’re a legit sender.
Without them, Gmail/Outlook think you’re a spammer.
Here’s how to check yours (FREE tool) → [https://mxtoolbox.com]
April 21, 2025 at 1:11 PM
Mistake #2: Not setting up SPF, DKIM & DMARC records.
These tell email providers you’re a legit sender.
Without them, Gmail/Outlook think you’re a spammer.
Here’s how to check yours (FREE tool) → [https://mxtoolbox.com]
These tell email providers you’re a legit sender.
Without them, Gmail/Outlook think you’re a spammer.
Here’s how to check yours (FREE tool) → [https://mxtoolbox.com]
Mistake #1: Using free email providers (Gmail, Yahoo, etc.)
Your firm should use a custom domain (yourlawfirm.com) for professional email.
Gmail sees free emails as less trustworthy = More spam filtering.
Your firm should use a custom domain (yourlawfirm.com) for professional email.
Gmail sees free emails as less trustworthy = More spam filtering.
April 21, 2025 at 1:11 PM
Mistake #1: Using free email providers (Gmail, Yahoo, etc.)
Your firm should use a custom domain (yourlawfirm.com) for professional email.
Gmail sees free emails as less trustworthy = More spam filtering.
Your firm should use a custom domain (yourlawfirm.com) for professional email.
Gmail sees free emails as less trustworthy = More spam filtering.
Why It Matters?
If potential clients never see your emails, they won’t hire you.
If past clients don’t see your follow-ups, you lose referrals.
Email deliverability is the #1 underrated growth hack for law firms.
If potential clients never see your emails, they won’t hire you.
If past clients don’t see your follow-ups, you lose referrals.
Email deliverability is the #1 underrated growth hack for law firms.
April 21, 2025 at 1:11 PM
Why It Matters?
If potential clients never see your emails, they won’t hire you.
If past clients don’t see your follow-ups, you lose referrals.
Email deliverability is the #1 underrated growth hack for law firms.
If potential clients never see your emails, they won’t hire you.
If past clients don’t see your follow-ups, you lose referrals.
Email deliverability is the #1 underrated growth hack for law firms.
Most law firms send important emails (contracts, follow-ups, newsletters) that never reach the inbox.
If your open rates are below 30%, you have a problem.
If your open rates are below 30%, you have a problem.
April 21, 2025 at 1:11 PM
Most law firms send important emails (contracts, follow-ups, newsletters) that never reach the inbox.
If your open rates are below 30%, you have a problem.
If your open rates are below 30%, you have a problem.