I think about this often. It was a wild west of creativity as well. Some amazing sites (remember microsites?) out there. Then everything got A/B tested and flattened to homogeneous soup.

Love it. I once tried to build a spider walk setup similar to this but gave up in frustration. I might have to revisit, having seen this.

I've just discovered Slow Horses as well. Gary Oldman is disgustingly good in it.