The way forward for sustainability turns on finding common ground through language that everyone can agree on. earthx.org/videos/?_sft...

We all want a better future for our kids. Here, I share why time in nature is an important step in creating a better future.

My full interview with @EarthX: earthx.org/videos/?_sft...

At We First, we build stakeholder movements so that everyone – from suppliers to employees to consumers – builds your business and its impact with you. Find out more at wefirstbranding.com

Tip: To drive engagement and win trust, stop talking about yourself as a brand. Rather, show up as the celebrant, not celebrity, of your stakeholder community. It's a small difference that makes all the difference in terms of whether people pay attention to your content.

Does every brand need to be an activist? Not necessarily, but you do need to be authentic.

Had a great conversation on the All Things Sustainable Podcast about how sustainability professionals are weathering challenging times. You can listen to the full episode here: podcasts.apple.com/us/podcast/h... Thanks to Esther Whieldon, Lindsey Hall, and S&P Global!

Your community is an extension of your marketing department.

Why it's important to align your brand values with the values of your stakeholders.

Why you need to be the chief celebrant, not celebrity, of your stakeholder community.

The future is a story we write every day. Let's write the future of business with purpose. It starts with your brand story and the impact we create together.

When you build a connected, co-created culture, not only will the burden of impact be shared by more people, but they will take your business to the next level. Here are 3 actions you can take right now to fortify your culture #LeadWithWe

Thoughts on how you can show up for your employees in challenging times. #LeadWithWe

My tips for defining your purpose. Learn more: wefirstbranding.com