Simi Burn, PharmD
@simiburn.bsky.social
Ghostwriter for health experts with something to say.
🧵 "You can't have that diagnosis. You're a pharmacist and you have a husband and kids."
With those words, Dr. B instantly lost trust in her own physician.
With those words, Dr. B instantly lost trust in her own physician.
March 3, 2025 at 12:57 PM
🧵 "You can't have that diagnosis. You're a pharmacist and you have a husband and kids."
With those words, Dr. B instantly lost trust in her own physician.
With those words, Dr. B instantly lost trust in her own physician.
If you’ve ever felt like you “missed your thing,” you don’t need a time machine. You just need a new story.
The book "Range: Why Generalists Triumph in a Specialized World" helped me rewrite mine.
I shared my takeaways here:
medium.com/@SimiBurn/wh...
The book "Range: Why Generalists Triumph in a Specialized World" helped me rewrite mine.
I shared my takeaways here:
medium.com/@SimiBurn/wh...
Why ‘Finding Your One Thing’ Is Overrated (And What to Do Instead)
Some books are for learning new stories. Some are for unlearning old stories.
medium.com
February 21, 2025 at 4:38 PM
If you’ve ever felt like you “missed your thing,” you don’t need a time machine. You just need a new story.
The book "Range: Why Generalists Triumph in a Specialized World" helped me rewrite mine.
I shared my takeaways here:
medium.com/@SimiBurn/wh...
The book "Range: Why Generalists Triumph in a Specialized World" helped me rewrite mine.
I shared my takeaways here:
medium.com/@SimiBurn/wh...
The most prolific readers in the world are in the US.
Books still matter to us — (shocking, I know)
Books still matter to us — (shocking, I know)
February 20, 2025 at 1:57 PM
The most prolific readers in the world are in the US.
Books still matter to us — (shocking, I know)
Books still matter to us — (shocking, I know)
Some books are good. Some books are useful.
And then there are books that rearrange your brain.
Designing Your Life is that book for me.
And then there are books that rearrange your brain.
Designing Your Life is that book for me.
February 19, 2025 at 9:42 PM
Some books are good. Some books are useful.
And then there are books that rearrange your brain.
Designing Your Life is that book for me.
And then there are books that rearrange your brain.
Designing Your Life is that book for me.
I've been seeing a lot of brave posts lately about personal experiences with antidepressants, health insurance, and more.
But for every healthcare story shared, I know there are many more that aren’t.
But for every healthcare story shared, I know there are many more that aren’t.
February 18, 2025 at 10:10 PM
I've been seeing a lot of brave posts lately about personal experiences with antidepressants, health insurance, and more.
But for every healthcare story shared, I know there are many more that aren’t.
But for every healthcare story shared, I know there are many more that aren’t.
I got Stories for South Asian Supergirls for my daughter—but I keep borrowing it for myself.
February 18, 2025 at 5:44 PM
I got Stories for South Asian Supergirls for my daughter—but I keep borrowing it for myself.
I don’t know a single healthcare entrepreneur who became successful because of a random business idea.
It's never because you're the best clinician, the hardest worker, or the smartest in the room.
(🧵)
It's never because you're the best clinician, the hardest worker, or the smartest in the room.
(🧵)
February 14, 2025 at 5:15 PM
I don’t know a single healthcare entrepreneur who became successful because of a random business idea.
It's never because you're the best clinician, the hardest worker, or the smartest in the room.
(🧵)
It's never because you're the best clinician, the hardest worker, or the smartest in the room.
(🧵)
Your health story isn’t just a personal memory—it’s the foundation of your work.
February 13, 2025 at 10:29 PM
Your health story isn’t just a personal memory—it’s the foundation of your work.
After talking to dozens of entrepreneurs about their book ideas, here are the top ways they waste time, effort, and money:
February 12, 2025 at 10:46 PM
After talking to dozens of entrepreneurs about their book ideas, here are the top ways they waste time, effort, and money:
If you're thinking about writing a book to grow your business, have you considered if you have a case of "shiny object syndrome"?
Don't let a book idea distract you from your business goals. Answer these 2 questions first:
Don't let a book idea distract you from your business goals. Answer these 2 questions first:
February 11, 2025 at 12:35 AM
If you're thinking about writing a book to grow your business, have you considered if you have a case of "shiny object syndrome"?
Don't let a book idea distract you from your business goals. Answer these 2 questions first:
Don't let a book idea distract you from your business goals. Answer these 2 questions first:
Building-in-public posts are like candid snapshots: interesting to see, but difficult to create, because:
1 - Rapid change is difficult to capture in real time
2 - I want everything to be perfect first (but perfection doesn't exist)
3 - I forget to look around while I’m moving forward
1 - Rapid change is difficult to capture in real time
2 - I want everything to be perfect first (but perfection doesn't exist)
3 - I forget to look around while I’m moving forward
February 7, 2025 at 10:01 PM
Building-in-public posts are like candid snapshots: interesting to see, but difficult to create, because:
1 - Rapid change is difficult to capture in real time
2 - I want everything to be perfect first (but perfection doesn't exist)
3 - I forget to look around while I’m moving forward
1 - Rapid change is difficult to capture in real time
2 - I want everything to be perfect first (but perfection doesn't exist)
3 - I forget to look around while I’m moving forward
Last weekend, I retreated to the woods with about 25 women and girls. This year we had an 80 year span in our group — ages 3 to 83.
February 6, 2025 at 6:26 PM
Last weekend, I retreated to the woods with about 25 women and girls. This year we had an 80 year span in our group — ages 3 to 83.
The smartest entrepreneurs I know have books inside them that will never be written.
The number one barrier is their own thinking.
Here are the most common mindset traps about writing a book to grow your business, plus reframes that are more realistic.
The number one barrier is their own thinking.
Here are the most common mindset traps about writing a book to grow your business, plus reframes that are more realistic.
February 5, 2025 at 3:26 PM
The smartest entrepreneurs I know have books inside them that will never be written.
The number one barrier is their own thinking.
Here are the most common mindset traps about writing a book to grow your business, plus reframes that are more realistic.
The number one barrier is their own thinking.
Here are the most common mindset traps about writing a book to grow your business, plus reframes that are more realistic.
Ever come up with a great idea while taking a walk, just for it to evaporate the instant you sit down and open a document?
February 4, 2025 at 9:24 PM
Ever come up with a great idea while taking a walk, just for it to evaporate the instant you sit down and open a document?
1/ Your dream client is already following you on social media. 🧵
February 4, 2025 at 1:34 AM
1/ Your dream client is already following you on social media. 🧵
Your mind is already full of stuff — you don’t need to know more stuff to start writing your book.
You lived the experience, developed the expertise, and created the solution. You’ve already done the hard part, and it took a lifetime.
You lived the experience, developed the expertise, and created the solution. You’ve already done the hard part, and it took a lifetime.
January 30, 2025 at 6:35 PM
Your mind is already full of stuff — you don’t need to know more stuff to start writing your book.
You lived the experience, developed the expertise, and created the solution. You’ve already done the hard part, and it took a lifetime.
You lived the experience, developed the expertise, and created the solution. You’ve already done the hard part, and it took a lifetime.
🧵 Before you even decide the topic of your book, give it a job description. 📚
Your book's job changes everything, down to the title and cover.
Here are 3 strategic positions for your book: [1/5]
Your book's job changes everything, down to the title and cover.
Here are 3 strategic positions for your book: [1/5]
January 29, 2025 at 11:52 AM
🧵 Before you even decide the topic of your book, give it a job description. 📚
Your book's job changes everything, down to the title and cover.
Here are 3 strategic positions for your book: [1/5]
Your book's job changes everything, down to the title and cover.
Here are 3 strategic positions for your book: [1/5]
Only readers start on page one of your book. The last page is where you should start.
No blank document with "once upon a time". Ask these 4 Big Idea questions before you start your book:
No blank document with "once upon a time". Ask these 4 Big Idea questions before you start your book:
January 28, 2025 at 6:10 PM
Only readers start on page one of your book. The last page is where you should start.
No blank document with "once upon a time". Ask these 4 Big Idea questions before you start your book:
No blank document with "once upon a time". Ask these 4 Big Idea questions before you start your book:
🧵 If your best ideas flow naturally in conversation with your favorite clients, there's a book living inside of you.
Talking feels natural and effortless, but dictating or typing — not so much.
I've tried every option for speaking books so you don't have to. Here's the TLDR:
Talking feels natural and effortless, but dictating or typing — not so much.
I've tried every option for speaking books so you don't have to. Here's the TLDR:
January 27, 2025 at 3:16 PM
🧵 If your best ideas flow naturally in conversation with your favorite clients, there's a book living inside of you.
Talking feels natural and effortless, but dictating or typing — not so much.
I've tried every option for speaking books so you don't have to. Here's the TLDR:
Talking feels natural and effortless, but dictating or typing — not so much.
I've tried every option for speaking books so you don't have to. Here's the TLDR:
This Sunday I finished turning my 4+ year obsession with speaking books into one delicious gift. 🎁
January 26, 2025 at 3:48 PM
This Sunday I finished turning my 4+ year obsession with speaking books into one delicious gift. 🎁
1/ Two bars. One weeknight. Two lessons about writing books that attract high-ticket clients. 🍺
January 23, 2025 at 6:57 PM
1/ Two bars. One weeknight. Two lessons about writing books that attract high-ticket clients. 🍺
1/🚨 Books by healthcare providers are urgently needed. We don't have time to wait.
Just saw this horrifying example: "If this bill passes, AI/ML agents can qualify as a practitioner eligible to prescribe drugs."
Just saw this horrifying example: "If this bill passes, AI/ML agents can qualify as a practitioner eligible to prescribe drugs."
January 22, 2025 at 6:34 PM
1/🚨 Books by healthcare providers are urgently needed. We don't have time to wait.
Just saw this horrifying example: "If this bill passes, AI/ML agents can qualify as a practitioner eligible to prescribe drugs."
Just saw this horrifying example: "If this bill passes, AI/ML agents can qualify as a practitioner eligible to prescribe drugs."
1/
Unfair books are good books.
A book can build your business—but only if you use your unfair advantages.
Here’s why no other book can compete with the one you could create. Only YOUR book:
Unfair books are good books.
A book can build your business—but only if you use your unfair advantages.
Here’s why no other book can compete with the one you could create. Only YOUR book:
January 19, 2025 at 8:45 PM
1/
Unfair books are good books.
A book can build your business—but only if you use your unfair advantages.
Here’s why no other book can compete with the one you could create. Only YOUR book:
Unfair books are good books.
A book can build your business—but only if you use your unfair advantages.
Here’s why no other book can compete with the one you could create. Only YOUR book:
Reposted by Simi Burn, PharmD
Unsolicited writing advice, no. #43:
Scent is a powerful emotional and psychological trigger. Many actors use scent to help them get into character. You can do, too, as a writer: teach yourself to associate a scent with your work in progress, and see if it helps you get into the zone more quickly….
Scent is a powerful emotional and psychological trigger. Many actors use scent to help them get into character. You can do, too, as a writer: teach yourself to associate a scent with your work in progress, and see if it helps you get into the zone more quickly….
January 17, 2025 at 6:45 PM
Unsolicited writing advice, no. #43:
Scent is a powerful emotional and psychological trigger. Many actors use scent to help them get into character. You can do, too, as a writer: teach yourself to associate a scent with your work in progress, and see if it helps you get into the zone more quickly….
Scent is a powerful emotional and psychological trigger. Many actors use scent to help them get into character. You can do, too, as a writer: teach yourself to associate a scent with your work in progress, and see if it helps you get into the zone more quickly….
🧵 Science writing is not a meritocracy.
1/ White and Asian male authors are the ones you'll likely read. Compared to minoritized scientists (such as Black, Latino, and women authors), they are more likely to be published and more likely to be listed as first authors.
1/ White and Asian male authors are the ones you'll likely read. Compared to minoritized scientists (such as Black, Latino, and women authors), they are more likely to be published and more likely to be listed as first authors.
January 17, 2025 at 5:10 PM
🧵 Science writing is not a meritocracy.
1/ White and Asian male authors are the ones you'll likely read. Compared to minoritized scientists (such as Black, Latino, and women authors), they are more likely to be published and more likely to be listed as first authors.
1/ White and Asian male authors are the ones you'll likely read. Compared to minoritized scientists (such as Black, Latino, and women authors), they are more likely to be published and more likely to be listed as first authors.