They have had several easy opportunities for fan service and they actively avoid it. Kay Vess hasn't been sexualized in my time playing the game, and I think that deserves respect. They could have easily objectified her and they didn't. Props to Ubisoft. (5/5)

Eventually in the story you have to break into Jabba's Palace, for good reason. Going into the mission I assumed one of two things would happen 1. Rancor fight 2. Kay Vess gets captured and put into the golden bikini.
And I'm pleased to say it was the Rancor. (4/5)

The third is a character with a cameo that was entirely missable, Boba Fett. One of the most famous characters in the criminal underworld and they didn't shove it in your face. Same with Han Solo in the carbonite. This last one is spoiler territory, but is arguably the most important of them. (3/5)

First, they managed to create an entire syndicate based around the character design of one person fit them into the world. The second is how the syndicates interact The syndicates often fight, and will try to get you to turn on the one you’re doing a job for. This is good, subtle worldbuilding (2/5)

GTA and Horizon Zero Dawn, interesting combo