In Google Ads is the best marketing platform for high-intent acquisition. It's also seen a lot of changes in best practices and recommended structures over the years.

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The first step in your paid marketing journey is knowing which platform to use, and that starts with understanding what your goal is.

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Data + AI = Results. 💡
Want better Google Ads performance? Test portfolio bid strategies + shared budgets. Let Google’s AI optimise bids and budgets in real-time to maximise conversions. Every time we’ve tested it, results followed. 🚀 #digitalmarketing #abtesting #digitalmarketingagency

In paid marketing, assumptions can lead us astray. Is “Save 10%” more compelling than “Save £15”? The truth is, we can’t predict what will resonate with users. That’s why A/B testing is crucial.

Confused by clicks, ROAS, conversions, and impressions? 🤔 These metrics are the key to understanding your campaign's story! We're launching a video series to simplify it all. Stay tuned! 📊✨ #DigitalMarketing #MarketingMetrics #ROAS #Conversions #BusinessGrowth

Organic marketing builds loyalty and trust, while paid marketing delivers quick results and instant visibility. The real power comes from combining the two—long-term relationships plus fast growth! Are you using both to level up your strategy?

AI is revolutionizing marketing, enhancing efficiency and lead generation. However, it often lacks the contextual understanding to discern lead quality. Human marketers provide essential insights, guiding AI to focus on leads that convert.