ShootXP
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ShootXP
@shootxp.com
ShootXP provides a powerful combination of professional development, guiding frameworks & innovative tech for enhancing player development

Founded by @markupton.life

https://shootxp.com
From aspiring youth to professionals expanding their repertoire, our platform provides highly relevant and unique insights to help players improve across a range of shooting situations and contexts...

#ShootXP #PlayerDevelopment #PracticeAnalytics #Gamification #AAA #XP #LevelUp
September 19, 2025 at 3:08 AM
Coaching, Pedagogy & Motor Learning

A series of short discussions between our founder @markupton.life and @brianmccormick.bsky.social , recorded almost 10 years ago covering ideas and topics that have only become more prominent in 🏀🏀🏀 circles today...

see thread for links...
August 26, 2025 at 1:31 AM
ShootXP v2.0 - the most powerful platform available for those advanced 🏀🏀🏀 coaches and practitioners applying contemporary player development & skill acquisition principles & frameworks

More here - youtube.com/watch?v=7HOp...

Get in touch - info@shootxp.com

#PracticeAnalytics
August 22, 2025 at 5:21 AM
Last week we unveiled the next generation in shot charting - showing the shooters movement leading up to the shot (www.youtube.com/watch?v=A7w5...)

yellow lines = movement without ball
orange lines = with ball

Can anyone guess the player & game!? (this chart just shows their made 3's)
August 22, 2025 at 3:29 AM
“We live in a world of analytics & data [...] How can I get better going right or going left and catching into a shot, dribbling into a three pointer?" - David Leitao

Our pre-shot movement "radar" helps answer these questions (and many more!) ...

#ShootXP #PlayerDevelopment #PracticeAnalytics
August 21, 2025 at 5:54 AM
When it comes to player development, below are three common problems we've seen in 🏀🏀🏀/team sports.

Bringing 20+ years of experience in this area, we work with coaches, analytics & performance staff to co-create solutions to these problems.

Get in touch - info@shootxp.com
August 20, 2025 at 1:08 AM
“Learned more about coaching in 4 months from Mark than in 15 years coaching basketball”

ShootXP provides a range of tools, support and guidance for 🏀🏀🏀 coaches, teams, organisations, leagues and governing bodies

#PlayerDevelopment #PracticeAnalytics #AAA #XP #LevelUp
August 19, 2025 at 12:06 AM
Get in touch if you would like to learn more about how v2.0 of the ShootXP platform can enhance 🏀🏀🏀 shooting expertise and player development!
🚀🚀🚀

#ShootXP #Basketball #PlayerDevelopment #PracticeAnalytics #Gamification #AAA #XP #LevelUp #AI
August 15, 2025 at 6:38 AM
📣 We've just dropped v2.0 of our 🏀🏀🏀 platform!

"level up" shooting & player development through a unique blend of cutting-edge tech, practical basketball wisdom & contemporary thinking in the fields of:

* skill acquisition
* psychology
* gaming

shootxp.com
August 12, 2025 at 1:46 AM
Raw shooting numbers in practice often tell a misleading story.

But there are alternatives!

Our practice analytics provide high quality insights into:
🏀 the structure of shooting practices
🏀 likelihood of transfer to in-game shooting performance

docs.shootxp.com/key-features...
February 28, 2025 at 2:09 AM
Great to see this study is now out!

In line with this, our @shootxp service can provide practice & competition insights for:
- contested shots
- variability (of shot location)
- shooter movement
- constraint manipulation
February 24, 2025 at 3:51 AM
this is why practice design principles need to be "surfaced" at these events*, as they can support coaches to flexibly adapt practice to suit their own players/context.

* which can still include on-court activities to bring to life the practical application of principles
February 6, 2025 at 3:55 AM
Designing & selecting practice activities should be based on thorough observation & understanding of the players.

Unfortunately, "clinic culture" in basketball coach ed often entrenches copy-paste of generic practice activities as clinicians don't know the players.
February 6, 2025 at 3:55 AM
Something to ponder from Kathy Sierra...
December 23, 2024 at 2:25 AM
"AAA" player development environments...

A = Adaptability ("practicing to adapt")

A = Autonomy-Supportive

A = Affective

These principles result from a synthesis of what world-leading player development has, does & will look like moving forward...

shootxp.com/blog/aaa-pla...
December 23, 2024 at 1:30 AM
Collaborative coaching...
December 22, 2024 at 11:02 PM
There are so many "game within the game" moments on a basketball court...highlighting these with youth players can spark their curiosity and guide their exploration of the many ways to interact with and impact the game

#playerdevelopment
December 17, 2024 at 2:24 AM
channeling @brianmccormick.bsky.social...😉
December 12, 2024 at 3:31 AM
Here's an example of our *movement* shot chart for Steph's made 3's in that game - the yellow line showing his movement in the 2 seconds leading up to the shot...

FYI - our platform can auto-generate these insights for your shooting workouts (and semi-automated for 2v2 > 5v5)
December 9, 2024 at 3:01 AM
Over 50% of *made* 3's in the mens Olympic final were "movement shots" (moving without the ball &/or off the dribble)

Understanding the shooting contexts that players need to experience is crucial for effective practice design & player development environments...

docs.shootxp.com/key-features...
December 9, 2024 at 3:01 AM
"basketball fundamentals*"

* fundamental:
- forming a necessary base or core; of central importance
- a central or primary principle on which something is based
December 7, 2024 at 5:58 AM
Blending cutting-edge technology, practical basketball wisdom and contemporary thinking in the fields of:

* skill acquisition
* psychology
* gaming

...the ShootXP platform enables a reimagining of shooting eXPertise and player development

shootxp.com
November 25, 2024 at 7:11 AM
Around 70% of *made* 3's in the Olympic final were under some form of "contest"

Game Profiling - understanding the demands of the game & "what good looks like" at the highest level - is a vital ingredient in effective practice design & player/talent development.

docs.shootxp.com/key-features...
November 25, 2024 at 7:01 AM