Adrianne Pasquarelli
@shelikestoshop.bsky.social
Senior reporter at Ad Age
By highlighting obesity, Hims & Hers is tackling a serious topic at a time when many expect humor and entertainment (and are gorging on snacks) #SuperBowl
More: adage.com/article/spec...
More: adage.com/article/spec...
Wellness, GLP-1 weight loss drugs and the Super Bowl—behind the emerging trend
Led by an interest in GLP-1 weight loss drugs, more health care brands may advertise in the Super Bowl this year.
adage.com
February 10, 2025 at 2:17 AM
By highlighting obesity, Hims & Hers is tackling a serious topic at a time when many expect humor and entertainment (and are gorging on snacks) #SuperBowl
More: adage.com/article/spec...
More: adage.com/article/spec...
This is a second #SuperBowl spot for Nerds and its gummy clusters have become a hit with Gen Z and Gen Alpha
Read why:
adage.com/article/mark...
Read why:
adage.com/article/mark...
How Nerds Gummy Clusters became a nearly $750 million brand and what’s next
Nerds Gummy Clusters, a hit candy loved by celebrities and Gen Z, is returning to the Super Bowl after its strong growth continued in 2024.
adage.com
February 10, 2025 at 1:56 AM
This is a second #SuperBowl spot for Nerds and its gummy clusters have become a hit with Gen Z and Gen Alpha
Read why:
adage.com/article/mark...
Read why:
adage.com/article/mark...
Novartis is one of a handful of health care brands advertising in the #SuperBowl this year as brands hope viewers are more receptive to purpose messaging
February 10, 2025 at 1:11 AM
Novartis is one of a handful of health care brands advertising in the #SuperBowl this year as brands hope viewers are more receptive to purpose messaging
To reach a younger audience, WeatherTech took a different direction with its #SuperBowl ad with four bad grannies up to some racy antics
Read more:
adage.com/article/spec...
Read more:
adage.com/article/spec...
Why WeatherTech is taking a more ‘wild’ approach to the Super Bowl—behind its new strategy
WeatherTech is taking a different direction with its Super Bowl spot this year as it tries to connect with a younger audience by highlighting the antics of four grannies.
adage.com
February 10, 2025 at 12:31 AM
To reach a younger audience, WeatherTech took a different direction with its #SuperBowl ad with four bad grannies up to some racy antics
Read more:
adage.com/article/spec...
Read more:
adage.com/article/spec...
This is a first #SuperBowl buy for Cirkul, which is trying to differentiate itself in a crowded water bottle market, also with a delivery giveaway
February 10, 2025 at 12:12 AM
This is a first #SuperBowl buy for Cirkul, which is trying to differentiate itself in a crowded water bottle market, also with a delivery giveaway
Reposted by Adrianne Pasquarelli
Who decided flying facial hair should be a #SuperBowl ad trend?
February 9, 2025 at 11:57 PM
Who decided flying facial hair should be a #SuperBowl ad trend?
Homes.com kept it simple this year for its second #SuperBowl and the humor is effective thanks to two strong spokespeople with Dan Levy and Heidi Gardner
February 10, 2025 at 12:04 AM
Homes.com kept it simple this year for its second #SuperBowl and the humor is effective thanks to two strong spokespeople with Dan Levy and Heidi Gardner
MSC Cruises tried to mix European—Orlando Bloom- and American-Drew Barrymore-to break into the US cruise market with its first #SuperBowl
Read more
adage.com/article/spec...
Read more
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Watch MSC Cruises’ Super Bowl teaser
MSC Cruises revealed a teaser with Drew Barrymore and Orlando Bloom for its Super Bowl debut.
adage.com
February 9, 2025 at 11:55 PM
MSC Cruises tried to mix European—Orlando Bloom- and American-Drew Barrymore-to break into the US cruise market with its first #SuperBowl
Read more
adage.com/article/spec...
Read more
adage.com/article/spec...
Launched in August, Pfizer’s new website PfizerForAll.com has already received 10 million page views #SuperBowl
February 9, 2025 at 11:50 PM
Launched in August, Pfizer’s new website PfizerForAll.com has already received 10 million page views #SuperBowl
For its second #SuperBowl ad, Pfizer highlighted its oncology treatments in a powerful spot that directs viewers to PfizerForAll.com
February 9, 2025 at 11:50 PM
For its second #SuperBowl ad, Pfizer highlighted its oncology treatments in a powerful spot that directs viewers to PfizerForAll.com
Kudos to Jeremy Strong known method actor for joking about it in his Dunkin spot #SuperBowlAds
February 9, 2025 at 11:49 PM
Kudos to Jeremy Strong known method actor for joking about it in his Dunkin spot #SuperBowlAds
Reposted by Adrianne Pasquarelli
Led by an interest in GLP-1 weight loss drugs, more health care brands may advertise in the Super Bowl this year.
Wellness, GLP-1 weight loss drugs and the Super Bowl—behind the emerging trend
adage.com
February 5, 2025 at 9:01 PM
Led by an interest in GLP-1 weight loss drugs, more health care brands may advertise in the Super Bowl this year.
Reposted by Adrianne Pasquarelli
Humorous ads of course are in, but certain messaging isn’t wanted on Super Bowl night, according to a recent Harris Poll.
Super Bowl ads—what viewers want and don’t want from brands in 2025 commercials
adage.com
February 5, 2025 at 5:00 PM
Humorous ads of course are in, but certain messaging isn’t wanted on Super Bowl night, according to a recent Harris Poll.