Serkan Fidanci
@serkanf.bsky.social
Digital Marketing Expert: Fractional Consultant for B2B Companies
80% goes to „proven“ platforms
10% for „less risky“ experiments - let‘s say Bing Ads, if Google Ads has proven itself contributing to pipeline and revenue.
10% than to be more bold and brave - platforms no one in the industry (competitors) etc. seem to be using. Thinking outside of the box.
10% for „less risky“ experiments - let‘s say Bing Ads, if Google Ads has proven itself contributing to pipeline and revenue.
10% than to be more bold and brave - platforms no one in the industry (competitors) etc. seem to be using. Thinking outside of the box.
February 2, 2025 at 12:21 PM
80% goes to „proven“ platforms
10% for „less risky“ experiments - let‘s say Bing Ads, if Google Ads has proven itself contributing to pipeline and revenue.
10% than to be more bold and brave - platforms no one in the industry (competitors) etc. seem to be using. Thinking outside of the box.
10% for „less risky“ experiments - let‘s say Bing Ads, if Google Ads has proven itself contributing to pipeline and revenue.
10% than to be more bold and brave - platforms no one in the industry (competitors) etc. seem to be using. Thinking outside of the box.
For example, if your variable costs per customer are $500, then your break-even CPA would be $1,500.
Keep in mind that these figures are not set in stone and may need to be adjusted based on market conditions, competition, and other factors.
Keep in mind that these figures are not set in stone and may need to be adjusted based on market conditions, competition, and other factors.
January 11, 2025 at 12:57 PM
For example, if your variable costs per customer are $500, then your break-even CPA would be $1,500.
Keep in mind that these figures are not set in stone and may need to be adjusted based on market conditions, competition, and other factors.
Keep in mind that these figures are not set in stone and may need to be adjusted based on market conditions, competition, and other factors.
𝗦𝘁𝗲𝗽 𝟰: 𝗗𝗲𝘁𝗲𝗿𝗺𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗲𝗮𝗸-𝗲𝘃𝗲𝗻 𝗰𝗼𝘀𝘁 𝗽𝗲𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻
Your break-even CPA is the maximum amount you can spend to acquire a customer without losing money. To calculate your break-even CPA, you need to subtract your variable costs per customer from your CLV.
Your break-even CPA is the maximum amount you can spend to acquire a customer without losing money. To calculate your break-even CPA, you need to subtract your variable costs per customer from your CLV.
January 11, 2025 at 12:57 PM
𝗦𝘁𝗲𝗽 𝟰: 𝗗𝗲𝘁𝗲𝗿𝗺𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗲𝗮𝗸-𝗲𝘃𝗲𝗻 𝗰𝗼𝘀𝘁 𝗽𝗲𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻
Your break-even CPA is the maximum amount you can spend to acquire a customer without losing money. To calculate your break-even CPA, you need to subtract your variable costs per customer from your CLV.
Your break-even CPA is the maximum amount you can spend to acquire a customer without losing money. To calculate your break-even CPA, you need to subtract your variable costs per customer from your CLV.
𝗦𝘁𝗲𝗽 𝟯: 𝗖𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗺𝗮𝘅𝗶𝗺𝘂𝗺 𝗰𝗼𝘀𝘁 𝗽𝗲𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 (𝗖𝗣𝗔)
Your maximum CPA can be calculated by multiplying your CLV by your target profit margin. For instance, if your CLV is $2,000 and your target profit margin is 30%, then your maximum CPA would be $600.
Your maximum CPA can be calculated by multiplying your CLV by your target profit margin. For instance, if your CLV is $2,000 and your target profit margin is 30%, then your maximum CPA would be $600.
January 11, 2025 at 12:57 PM
𝗦𝘁𝗲𝗽 𝟯: 𝗖𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗺𝗮𝘅𝗶𝗺𝘂𝗺 𝗰𝗼𝘀𝘁 𝗽𝗲𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 (𝗖𝗣𝗔)
Your maximum CPA can be calculated by multiplying your CLV by your target profit margin. For instance, if your CLV is $2,000 and your target profit margin is 30%, then your maximum CPA would be $600.
Your maximum CPA can be calculated by multiplying your CLV by your target profit margin. For instance, if your CLV is $2,000 and your target profit margin is 30%, then your maximum CPA would be $600.
𝗦𝘁𝗲𝗽 𝟮: 𝗗𝗲𝘁𝗲𝗿𝗺𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝘁𝗮𝗿𝗴𝗲𝘁 𝗽𝗿𝗼𝗳𝗶𝘁 𝗺𝗮𝗿𝗴𝗶𝗻
Your target profit margin is the percentage of your revenue that you want to keep as profit. For example, if your target profit margin is 30%, then you want to keep 30% of the revenue generated from each customer as profit.
Your target profit margin is the percentage of your revenue that you want to keep as profit. For example, if your target profit margin is 30%, then you want to keep 30% of the revenue generated from each customer as profit.
January 11, 2025 at 12:57 PM
𝗦𝘁𝗲𝗽 𝟮: 𝗗𝗲𝘁𝗲𝗿𝗺𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝘁𝗮𝗿𝗴𝗲𝘁 𝗽𝗿𝗼𝗳𝗶𝘁 𝗺𝗮𝗿𝗴𝗶𝗻
Your target profit margin is the percentage of your revenue that you want to keep as profit. For example, if your target profit margin is 30%, then you want to keep 30% of the revenue generated from each customer as profit.
Your target profit margin is the percentage of your revenue that you want to keep as profit. For example, if your target profit margin is 30%, then you want to keep 30% of the revenue generated from each customer as profit.
𝗦𝘁𝗲𝗽 𝟭: 𝗗𝗲𝘁𝗲𝗿𝗺𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗹𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝘃𝗮𝗹𝘂𝗲 (𝗖𝗟𝗩)
To calculate your CLV, you need to multiply your average customer revenue by your average customer lifespan. For instance, if your average customer revenue is $1,000 and your average customer lifespan is 2 years, then your CLV would be $2,000.
To calculate your CLV, you need to multiply your average customer revenue by your average customer lifespan. For instance, if your average customer revenue is $1,000 and your average customer lifespan is 2 years, then your CLV would be $2,000.
January 11, 2025 at 12:57 PM
𝗦𝘁𝗲𝗽 𝟭: 𝗗𝗲𝘁𝗲𝗿𝗺𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗹𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝘃𝗮𝗹𝘂𝗲 (𝗖𝗟𝗩)
To calculate your CLV, you need to multiply your average customer revenue by your average customer lifespan. For instance, if your average customer revenue is $1,000 and your average customer lifespan is 2 years, then your CLV would be $2,000.
To calculate your CLV, you need to multiply your average customer revenue by your average customer lifespan. For instance, if your average customer revenue is $1,000 and your average customer lifespan is 2 years, then your CLV would be $2,000.