Senka
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senkah.bsky.social
Senka
@senkah.bsky.social
Brand & comms person with cool aunt energy | Grammarly, Novartis alum | Northwestern Medill grad
In a past life, I did comms for many OTC brands, which was the most fun when I got to tell Kanye his ode to Kim K couldn’t be named Theraflu.

While I know the Tylenol comms lead is stressed right now, I bet you they’re also having a liiiiiittle bit of fun.
September 25, 2025 at 1:16 AM
Ultimately, you should listen to your comms team. ;)
I was given an ultimatum.
July 16, 2025 at 6:44 AM
“We’re just all out here people-ing and life-ing,” she says earnestly.

And, as ever: Slava Ukraini 🇺🇦 because, no, they didn’t start it.
Senka Hadzimuratovic on Tackling Crises Without Losing Your Humanity
Mixing Board Studio Session
open.substack.com
February 21, 2025 at 7:28 PM
Brushed up on your latest pandemic preparedness plans?
A new strain of avian influenza has been identified for the first time in the United States, raising concerns that the virus is transforming in a way that could eventually cause wider outbreaks among humans.
Rare bird flu strain found in California raises potential of wider spread
First U.S. detection of virulent H5N9 strain, at a California duck farm, draws scrutiny as evidence of genetic reassortment that could trigger human outbreaks.
wapo.st
January 30, 2025 at 7:45 PM
“We gotta use up the alerts in our premium alert package before our credits expire EOY.” - someone at the National Weather Service #SFTornadoWarning #SFTsunamiWarning
December 14, 2024 at 2:28 PM
“Check media.”
December 14, 2024 at 2:22 PM
Dysentery seems preferable to the outcome I got here.

thecorporatetrail.chief.com
THE CORPORATE TRAIL (A workplace survival game by Chief)
Think you’ve got what it takes to survive the workplace as a woman executive? It’s time to hit The Corporate Trail and find out.
thecorporatetrail.chief.com
December 10, 2024 at 7:42 PM
No one:

Me: Yeah, Imma need to rewrite this emergency alert to answer some critical baseline questions, like… how close is too close to coastal waters? Where can I go for more information? When urgency is key, so is specificity.
December 6, 2024 at 7:48 PM
What our desperate attempt to find a word that describes posting on Bluesky without saying “tweeting” tells me:

If your brand naming exercise doesn’t consider verb forms, you’re not dreaming big enough!
December 4, 2024 at 1:39 AM
Wishing every on-call lifecycle marketer a splendid Black Friday into Cyber Monday.
November 29, 2024 at 3:15 PM
Reposted by Senka
Bluesky is truly having an incredible run as Threads' head of product
November 27, 2024 at 6:12 PM
My personality type is aunt who will organize the small child’s magnetic tiles by shape and color every time — then build something majestic.

I also make good comms plans. #TransferableSkills
November 24, 2024 at 10:06 PM
Few things from my high school years are a bigger predictor of how I’d turn out as an adult than the fact that I quit running on the cross country team but became the team manager and youngest news reporter instead.

Play to your strengths, nerds.
November 18, 2024 at 3:23 AM