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Search Engine Journal
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Timely, trustworthy information for SEOs and marketers to optimize their strategies, businesses and careers.
Connect organic resonance and paid performance in one framework designed to turn thought leadership into predictable revenue.
The Founder-Led Growth Loop: How To Amplify And Measure Executive Voice For Real ROI
Connect organic resonance and paid performance in one framework designed to turn thought leadership into predictable revenue.
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November 24, 2025 at 1:04 PM
Pew’s data shows YouTube and Facebook lead U.S. social media use, while TikTok, Instagram, WhatsApp and Reddit grow and newer platforms remain niche. via @mattgsouthern.bsky.social

#smmnews
Pew: 84% Of Adults Use YouTube As Platform Growth Continues
Pew’s data shows YouTube and Facebook lead U.S. social media use, while TikTok, Instagram, WhatsApp and Reddit grow and newer platforms remain niche. via @mattgsouthern.bsky.social #smmnews
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November 21, 2025 at 8:52 PM
Advanced Web Ranking’s Q3 2025 CTR report shows branded desktop clicks spreading across more results, while commercial and local SERPs keep tightening. via @mattgsouthern.bsky.social

#seonews #Google
Google CTR Trends In Q3: Branded Clicks Fan Out, Longer Queries Hold
Advanced Web Ranking’s Q3 2025 CTR report shows branded desktop clicks spreading across more results, while commercial and local SERPs keep tightening. via @mattgsouthern.bsky.social #seonews #Google
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November 21, 2025 at 6:24 PM
The Pulse covers the Gemini 3 launch, Adobe acquires Semrush for $1.9 billion, and Search Console adds custom annotations and a branded queries filter. via @mattgsouthern.bsky.social
SEO Pulse: Gemini 3 Arrives & Adobe Buys Semrush
The Pulse covers the Gemini 3 launch, Adobe acquires Semrush for $1.9 billion, and Search Console adds custom annotations and a branded queries filter. via @mattgsouthern.bsky.social
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November 21, 2025 at 2:04 PM
The week in PPC recap, covering search news and commentary on Google Nano Banana Pro, Microsoft Ads Copilot updates, and the Top 100 PPC Influencers.
PPC Pulse: Nano Banana Pro, Image Animation & The Top PPC Influencers
The week in PPC recap, covering search news and commentary on Google Nano Banana Pro, Microsoft Ads Copilot updates, and the Top 100 PPC Influencers.
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November 21, 2025 at 1:33 PM
Transform your WordPress site into an SEO powerhouse with this comprehensive checklist covering hosting, speed optimization, security, and Core Web Vitals. via @mattgsouthern.bsky.social

#WordPress
WordPress SEO Checklist: Get Ready For (Site) Launch
Transform your WordPress site into an SEO powerhouse with this comprehensive checklist covering hosting, speed optimization, security, and Core Web Vitals. via @mattgsouthern.bsky.social #WordPress
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November 21, 2025 at 1:02 PM
An analysis of 300k domains found LLMs.txt file adoption is low and has no measurable link to AI citation frequency. via @mattgsouthern.bsky.social

#llms
LLMs.txt Shows No Clear Effect On AI Citations, Based On 300k Domains
An analysis of 300k domains found LLMs.txt file adoption is low and has no measurable link to AI citation frequency. via @mattgsouthern.bsky.social #llms
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November 20, 2025 at 6:52 PM
Why trust and verifiable expertise, not just rankings, will decide which brands are visible when AI systems write the answers.
The Role Of Brand Authority And E-E-A-T In The AI Search Era
Why trust and verifiable expertise, not just rankings, will decide which brands are visible when AI systems write the answers.
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November 20, 2025 at 2:33 PM
A look at the shift from ranking-obsessed reporting to SEO frameworks that tie visibility, engagement, and influence directly to commercial outcomes. via @taylordanrw.bsky.social
Repositioning What SEO Success Looks Like
A look at the shift from ranking-obsessed reporting to SEO frameworks that tie visibility, engagement, and influence directly to commercial outcomes. via @taylordanrw.bsky.social
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November 20, 2025 at 1:34 PM
A strategic guide for PPC marketers on managing seasonal demand swings with smarter bidding, budgets, inventory alignment, and post-peak planning.
How To Manage Demand Fluctuation During Key Ecommerce Shopping Seasons
A strategic guide for PPC marketers on managing seasonal demand swings with smarter bidding, budgets, inventory alignment, and post-peak planning.
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November 20, 2025 at 12:03 PM
Adobe's Semrush acquisition signals the importance of SEO platforms in bringing clarity in a period of AI-driven uncertainty. via @martinibuster.bsky.social

#seonews
SEO Community Reacts To Adobe’s Semrush Acquisition
Adobe's Semrush acquisition signals the importance of SEO platforms in bringing clarity in a period of AI-driven uncertainty. via @martinibuster.bsky.social #seonews
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November 20, 2025 at 11:21 AM
A new report compares Google rankings with citations from ChatGPT, Gemini, and Perplexity, showing different overlap patterns. via @mattgsouthern.bsky.social

#Google #llms
New Data Finds Gap Between Google Rankings And LLM Citations
A new report compares Google rankings with citations from ChatGPT, Gemini, and Perplexity, showing different overlap patterns. via @mattgsouthern.bsky.social #Google #llms
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November 19, 2025 at 7:21 PM
Our latest SEO Trends ebook captures the insights and decisive strategy shifts marketers need to win across fragmented discovery channels.

#Google
Google’s Old Search Era Is Over – Here’s What 2026 SEO Will Really Look Like
Our latest SEO Trends ebook captures the insights and decisive strategy shifts marketers need to win across fragmented discovery channels. #Google
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November 19, 2025 at 5:18 PM
Adobe is buying Semrush in a $1.9 billion all-cash deal and adding the platform to Adobe Experience Cloud and its AI marketing stack. via @mattgsouthern.bsky.social

#seonews
Adobe To Acquire Semrush In $1.9 Billion Cash Deal
Adobe is buying Semrush in a $1.9 billion all-cash deal and adding the platform to Adobe Experience Cloud and its AI marketing stack. via @mattgsouthern.bsky.social #seonews
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November 19, 2025 at 2:42 PM
The most successful M&A strategies protect digital infrastructure and visibility as fiercely as financial and brand assets.
Digital Equity Is Brand Equity: Don’t Lose Search Visibility In a Merger
The most successful M&A strategies protect digital infrastructure and visibility as fiercely as financial and brand assets.
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November 19, 2025 at 2:33 PM
AI has powered PPC for years and is the hot topic right now. Here’s what matters, what doesn’t, and why context is key.
Should Advertisers Be Worried About AI In PPC?
AI has powered PPC for years and is the hot topic right now. Here’s what matters, what doesn’t, and why context is key.
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November 19, 2025 at 1:04 PM
Google’s Gemini 3 Pro powers AI Mode with deeper reasoning, upgraded query fan-out, and new generative layouts. via @mattgsouthern.bsky.social

#Google
Google Brings Gemini 3 To Search’s AI Mode
Google’s Gemini 3 Pro powers AI Mode with deeper reasoning, upgraded query fan-out, and new generative layouts. via @mattgsouthern.bsky.social #Google
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November 18, 2025 at 5:23 PM
In AI search, you cannot sell certainty. You can only sell controlled learning. via @kevin-indig.bsky.social
Selling AI Search Strategies To Leadership Is About Risk
In AI search, you cannot sell certainty. You can only sell controlled learning. via @kevin-indig.bsky.social
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November 18, 2025 at 2:33 PM
A Cloudflare outage is causing 5xx errors for many sites. Here’s how Google handles short server spikes and what to watch in SEO reports. via @mattgsouthern.bsky.social

#seonews
Cloudflare Outage Triggers 5xx Spikes: What It Means For SEO
A Cloudflare outage is causing 5xx errors for many sites. Here’s how Google handles short server spikes and what to watch in SEO reports. via @mattgsouthern.bsky.social #seonews
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November 18, 2025 at 2:11 PM
Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ROI.

#marketing
B2B Content Marketing Has Changed: Principles Of Good Strategy
Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ROI. #marketing
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November 18, 2025 at 1:04 PM
Structured data turns the dark funnel of AI search into actionable visibility, bridging what marketers can’t yet measure.
The Knowns And Unknowns Of Structured Data Attribution
Structured data turns the dark funnel of AI search into actionable visibility, bridging what marketers can’t yet measure.
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November 18, 2025 at 12:04 PM
Google's John Mueller offers clarity on a question about keyword-based generic Top Level Domains and SEO. via @martinibuster.bsky.social

#seonews #Google
Google On Generic Top Level Domains For SEO
Google's John Mueller offers clarity on a question about keyword-based generic Top Level Domains and SEO. via @martinibuster.bsky.social #seonews #Google
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November 18, 2025 at 10:21 AM
Unlock the power of local search to attract more customers. Elevate your marketing strategy with effective local search techniques.
From Listings to Loyalty: The New Role of Local Search in Customer Experience
Unlock the power of local search to attract more customers. Elevate your marketing strategy with effective local search techniques.
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November 18, 2025 at 6:04 AM
Google Search Console now lets you add custom annotations to performance charts, making it easier to track when changes or external events occurred. via @mattgsouthern.bsky.social

#seonews #Google
Google Search Console Adds Custom Annotations To Reports
Google Search Console now lets you add custom annotations to performance charts, making it easier to track when changes or external events occurred. via @mattgsouthern.bsky.social #seonews #Google
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November 17, 2025 at 10:47 PM
Google is expanding AI Mode with Canvas travel planning, global Flight Deals rollout, and agentic booking for restaurants, events, and local appointments. via @mattgsouthern.bsky.social

#Google
Google Extends AI Travel Planning And Agentic Booking In Search
Google is expanding AI Mode with Canvas travel planning, global Flight Deals rollout, and agentic booking for restaurants, events, and local appointments. via @mattgsouthern.bsky.social #Google
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November 17, 2025 at 5:05 PM