If it wasn't so sad it would be fascinating how universally the message was understood that it's time to price very aggressively, because consumers don't blame the brands.

They had the political cover to increase profit margins even while adjusting to a new cost basis. Watch tariffs do it too.

I think there will soon be a time when the new American Oligarchy orders troops to do something illegal or dishonorable. To the ruling class the military is a tool that secures business interests.

Unfortunately I'm afraid it's worse than that. What he thinks is that this is an oligarchy and that he is among the few who rule.

What's worse is I think he's right.