Coffee, meditation and then 20 minutes of crippling self-doubt.

Looking forward to it!

Fair…should learn more before blanket statements.

Was thinking of the B2B guys in particular.

But sign me up to be an ambassador to a cool country. I don't even need it to be Italy, France, or the UK.

I'd take Uruguay or Argentina.

Probably need to explicitly say that not *everyone* using email growth hacks is a hack. There are people aggressive with it today who are building great brands...just not many of them.

(Don't want to insult some of my favorite entrepreneurs...just the shitty ones.)

Agreed.

But what will follow is a dozen articles decrying that email newsletters are dead. Not the case at all...they will be dead for people who don't offer a unique value proposition.

And that is probably a good thing. It will go back to being for people who really want to build a brand.

They wrongly think that they are building the next Morning Brew or The Skimm but those brands resonated with a demographic and had audiences. Most of these don't.

These brands will ultimately fail and newsletters as a platform will be blamed but this is an execution issue.

Thanks for reposting. Intended to do this last weekend but only got to it now.