I'm a big fan of Supplemental Feeds so last week I wrote about how I use formulas to quickly apply Custom Labels through supplemental feeds in Google Merchant Center.

Inspired by a onboarding I've included example formulas covering pricing ranges, product categorization and sale labels.

Recently got to run YouTube Sequencing Campaigns for the first time so wrote up a short summary on how to utilise these campaigns within Google Ads yourself with an overview of where they sit amongst the YouTube advertising offering.

www.takesomerisk.com/how-to-utili...

Strange family history:

My Great Aunt owned a pub in Essex and for a short while had a Monkey.

Arnold came back with my Great Uncle on a Merchant Navy ship and after a short stint as a pub monkey he joined Colchester Zoo.

Here's the only photo we have of Arnold in the pub:

I have learnt about 'If I fits, I sits' this morning.

So it begins, the first client is pushing live with Black Friday tonight.

Performance Max assets updated. Promotion extensions readied. Search Ads locked and loaded.

May the odds be ever in your favour... Good luck.

#GoogleAds

Recently spent the weekend in a small Spanish village where my wife's tío had a stray cat give birth in his garden.

Completely unplanned we returned home with two kittens.

I am now a cat person.