Scott Belsky
banner
scottbelsky.bsky.social
Scott Belsky
@scottbelsky.bsky.social
helping the creative world make ideas happen. partner @a24 / founder A24Labs; founder of @Behance, author, product obsessive, angel in startups the world needs.
the best brands of the future will be born from non-scalable experiences
August 29, 2025 at 10:58 PM
whatever you do next, aspire to do something that doesn’t make sense to most at the moment.
July 6, 2025 at 8:21 PM
observed among the most successful people I admire (who really worked for it): they don’t want to network, they want to learn

(and the learning subsequently builds relationships, which ultimately becomes a powerful and authentic network)
June 25, 2025 at 1:00 PM
thinking/observed: the journey to express yourself is vastly accelerated by the need to prove something to yourself
May 4, 2025 at 6:29 PM
being motivated by curiosity greatly outperforms the motivation to be right
April 29, 2025 at 3:26 AM
continuously struck by the altruistic nature of Waze, and just how many people contribute meaningfully without a clear transactional reward mechanic. we just love it and want to make it better - such a unique ecosystem.

explains why it’s still independent from Google Maps.
April 29, 2025 at 3:24 AM
one famous photographer I know once confided, “it’s really just taking a shit load of photographs and then picking the best one.” Reminded me that quality is often a function of quantity of options, time and tools for creation, and taste.
February 28, 2025 at 3:20 PM
the faster a space is moving, the more you need to bet on the people than the product
January 21, 2025 at 3:00 PM
thoughts on attribution for human creativity, “content credentials,” and bringing back the artist’s signature for the digital era ahead. (what’s old is new again!?)

fortune.com/2025/01/14/a...
Reimagining the artist’s signature so creative people can thrive—even as AI content explodes
Ensuring artists get credit for their digital work will accelerate many creative careers, says Adobe's Scott Belsky.
fortune.com
January 14, 2025 at 4:11 PM
observed: some of the boldest / most rewarding career moves i admire and have seen friends make were among the most misunderstood. true orthogonal head-scratchers from the outside, but clearly driven by skills, unique opportunity, and genuine interest within.
January 1, 2025 at 9:58 PM
A few things I expect to see in 2025, from investigative journalists breaking news via betting markets, to a new variety of small businesses, DIY software, migrations of talent, and the emergence of “cognicos” - companies with a cognition-based stack.

www.implications.com/p/a-few-thin...
A few things I expect to see in 2025…
Some forecasts for new technologies and shifts in how we live and work for the year ahead, alongside a few implications...
www.implications.com
December 30, 2024 at 5:11 PM
phenomenology, the study of how we perceive and experience the world, is the ultimate underlying body of knowledge for any product builder.

true for consumer and for enterprise - every end user is just a person w/ natural human tendencies…
December 26, 2024 at 4:06 PM
thinking: gotta take risks in things you love, follow curiosity relentlessly, and seek to understand the things you hate - the tech you doubt, the political sides you dislike, the people you struggle with…lots of gems to be mined in whatever repels us.
December 20, 2024 at 3:12 PM
why couldn't the older Apple Pencils still **work** with the latest iPad Pro, albeit with reduced functionality!? grabbed the wrong one for this trip and now...no sketching for me. argh. support.apple.com/en-us/108937...
Apple Pencil compatibility - Apple Support
Find out which Apple Pencil works with which iPad.
support.apple.com
December 15, 2024 at 6:15 PM
science proves, art moves
December 13, 2024 at 4:31 PM
gotta be a student to remain an expert.
December 4, 2024 at 6:30 PM
Reposted by Scott Belsky
Our pre-publication paper is out! The Next Phase of the Data Economy: Economic & Technological Perspectives co-authored with some amazing people: @skominers.bsky.social, Leora Kornfeld, John Deighton, @scottbelsky.bsky.social, @apuchitnis.bsky.social, @kinjal.bsky.social, @dsearls.bsky.social ++
December 2, 2024 at 7:56 PM
Our “Based on what you know about me, what would you…” questions to LLMs will be extremely popular and enlightening 3+ years from now when we’re running so many of our life questions and decisions through AI.

The retentive “network effect” equivalent for LLMs will be their memory about us.
December 1, 2024 at 6:34 PM
never bet against memes.

they are state-of-the-art mechanisms for compression of knowledge and meaning that efficiently hack culture and pierce straight through rationality.
November 28, 2024 at 6:35 PM
advice I liked: instead of asking team "what can you stretch to do?" the better question is "what does great look like?"

with the right team, you can align on excellence, work w/ bias-towards-action, and then do everything you can to clear the path…
November 28, 2024 at 6:33 PM
the “happy path” through a product experience rarely happens, and yet most product reviews assume it.
truth is that most engagement is careless engagement, and you must design products accordingly.
November 26, 2024 at 7:55 PM
often times, the best and hardest thing to do at a big company is what a small company would naturally do
November 25, 2024 at 5:31 PM
gotta feed your creativity by starving the stuff you're worried about.
November 21, 2024 at 2:42 PM
Reposted by Scott Belsky
November 19, 2024 at 7:36 PM
a bold plan is only as effective as its least committed stakeholder, because it’s too easy to miss a deadline on something you don’t believe in.
November 19, 2024 at 6:02 PM