ScLoHo
@scloho.bsky.social
Personal account for a guy who has spent his life in media and marketing. Married with kids, grandkids and a couple of cats,
www.scotthoward.me
www.scotthoward.me
Beware The Flying Monkeys https://buff.ly/3WK6FSl
Beware The Flying Monkeys
I can’t recall the offense, but I remember the punishment. It was harsh. It was brutal. That’s what my 10-year-old brain told me. I thought I would receive a lashing with Dad’s leather belt, or a…
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February 10, 2025 at 12:58 PM
Beware The Flying Monkeys https://buff.ly/3WK6FSl
Digital Advertising: The Magic Money-Burning Machine? https://buff.ly/4hmiXII
Digital Advertising: The Magic Money-Burning Machine?
It was an age of infinite possibility. A new beginning. New technologies erupted into public consciousness. New horizons opened before us all. It was the genesis of the digital age, a time when…
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February 7, 2025 at 12:58 PM
Digital Advertising: The Magic Money-Burning Machine? https://buff.ly/4hmiXII
#TBT The Stupidity of Advertising in the Super Bowl | The Genuine ScLoHo aka Scott Howard 2017 archives https://buff.ly/4aJSceR
February 6, 2025 at 12:58 PM
#TBT The Stupidity of Advertising in the Super Bowl | The Genuine ScLoHo aka Scott Howard 2017 archives https://buff.ly/4aJSceR
How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive https://buff.ly/4hKI5sp
How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive
How much does a Super Bowl ad cost in 2025? We look at how ad costs have changed throughout the history of the big game and some of the most expensive ad campaigns ever.
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February 5, 2025 at 12:58 PM
How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive https://buff.ly/4hKI5sp
What Should You Include In Your Radio Ad? | The Genuine ScLoHo aka Scott Howard
What Should You Include In Your Radio Ad? | The Genuine ScLoHo aka Scott Howard
by Scott Howard | Feb 3, 2025
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February 4, 2025 at 12:58 PM
What Should You Include In Your Radio Ad? | The Genuine ScLoHo aka Scott Howard
Check out this FANtastic interview with my co-worker Kaitlyn Byall from sister station K105 with Loyd Ford: THE ENCOURAGERS AUDIO
1 26 25 THE ENCOURAGERS AUDIO
What A Rock Star Radio Pro Sounds Likes Like. Today's Guest: Kaitlyn Byall, WQHK, Account Executive, Federated Media, Ft. Wayne, IN For promo items for radio-by-radio broadcasters log on attentionpro
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February 3, 2025 at 12:58 PM
Check out this FANtastic interview with my co-worker Kaitlyn Byall from sister station K105 with Loyd Ford: THE ENCOURAGERS AUDIO
I place limited importance on radio station ratings which I'll write more about next month, but in the meantime it's nice bragging rights to see my primary station WOWO-AM 1190 & 92.3FM continues to be at the top in Fort Wayne, Indiana
Nielsen Audio Ratings
RADIO ONLINE offers the latest radio industry news, podcast news, radio show prep, radio promotions, radio station data and more. RADIO ONLINE has been serving the radio industry since 1989, with…
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January 31, 2025 at 12:58 PM
I place limited importance on radio station ratings which I'll write more about next month, but in the meantime it's nice bragging rights to see my primary station WOWO-AM 1190 & 92.3FM continues to be at the top in Fort Wayne, Indiana
#TBT from 2024: Reintroducing ScLoHo | The Genuine ScLoHo aka Scott Howard
Reintroducing ScLoHo | The Genuine ScLoHo aka Scott Howard
by Scott Howard | Mar 4, 2024
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January 30, 2025 at 12:58 PM
#TBT from 2024: Reintroducing ScLoHo | The Genuine ScLoHo aka Scott Howard
Streaming Radio Stations: How Listeners Are Tuning In Online https://buff.ly/42gS30e
Streaming Radio Stations: How Listeners Are Tuning In Online
Thanks to digital technology, audiences can tune in anywhere, anytime, and on any device, broadening access and expanding listening choices.
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January 29, 2025 at 12:58 PM
Streaming Radio Stations: How Listeners Are Tuning In Online https://buff.ly/42gS30e
Can Your Business Take A Punch Like Rocky? | The Genuine ScLoHo aka Scott Howard
Can Your Business Take A Punch Like Rocky? | The Genuine ScLoHo aka Scott Howard
by Scott Howard | Jan 27, 2025
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January 28, 2025 at 12:58 PM
Can Your Business Take A Punch Like Rocky? | The Genuine ScLoHo aka Scott Howard
How Sales Champions Drive Deals Forward — Here’s What You Should Know [+ Recent Data] https://buff.ly/3E0u8Ia
I Learned How Sales Champions Drive Deals Forward — Here’s What You Should Know [+ Recent Data]
Discover what makes sales champions so impactful, why your team needs one, and how to recruit and engage top talent to drive deals forward.
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January 27, 2025 at 12:58 PM
How Sales Champions Drive Deals Forward — Here’s What You Should Know [+ Recent Data] https://buff.ly/3E0u8Ia
The triangle of combustion: why websites aren’t advertising https://buff.ly/42fwLQC
The triangle of combustion: why websites aren’t advertising
Ask any Boy Scout how to start a fire. He’ll tell you it’s a triangle: fuel, oxygen, and heat. Get enough of all three and you get a fire. There’s a triangle of combustion like that in advertising:…
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January 24, 2025 at 12:58 PM
The triangle of combustion: why websites aren’t advertising https://buff.ly/42fwLQC
Two, Not Three | A Bit of Optimism #Podcast
Two, Not Three | A Bit of Optimism #Podcast
PODCAST 🎙️: It’s our last episode of 2024 so I decided to invite comedian @trevornoah on…to get as serious as possible.Most Americans know Trevor as the fo...
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January 23, 2025 at 12:58 PM
Two, Not Three | A Bit of Optimism #Podcast
Radio Streaming Vs. Broadcast: What Are the Differences? https://buff.ly/4gQoIy7
Radio Streaming Vs. Broadcast: What Are the Differences?
Today’s audio listeners have access to more content than with broadcast radio and digital streaming, and that amplifies opportunities for advertisers.
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January 22, 2025 at 12:58 PM
Radio Streaming Vs. Broadcast: What Are the Differences? https://buff.ly/4gQoIy7
Increasing Prices Without Losing Customers | The Genuine ScLoHo aka Scott Howard
Increasing Prices Without Losing Customers | The Genuine ScLoHo aka Scott Howard
by Scott Howard | Jan 20, 2025
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January 21, 2025 at 12:58 PM
Increasing Prices Without Losing Customers | The Genuine ScLoHo aka Scott Howard
9 Little-Known Ways to Find New Prospects on LinkedIn https://buff.ly/3WhyVeu
9 Little-Known Ways to Find New Prospects on LinkedIn
Search not cutting it? Find perfect-fit opportunities with these LinkedIn prospecting tips.
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January 20, 2025 at 12:58 PM
9 Little-Known Ways to Find New Prospects on LinkedIn https://buff.ly/3WhyVeu
Randy Clark Quotes - Randy Clark Leadership Training
Randy Clark Quotes
Here are a few of my favorite Randy Clark quotes taken from my writings. I hope you enjoy. (I don’t think I stole any of these. At least I hope not.) Randy Clark Quotes Don’t make people fit a plan,…
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January 17, 2025 at 12:58 PM
Randy Clark Quotes - Randy Clark Leadership Training
#TBT to a job change I made around 15 months ago: Duty Calls | The Genuine ScLoHo aka Scott Howard
Duty Calls | The Genuine ScLoHo aka Scott Howard
by Scott Howard | Sep 25, 2023
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January 16, 2025 at 12:58 PM
#TBT to a job change I made around 15 months ago: Duty Calls | The Genuine ScLoHo aka Scott Howard
Don't wimp out this year: Motivation: Keep Moving Forward | ROCKY BALBOA
Motivation: Keep Moving Forward | ROCKY BALBOA
Rocky Balboa (Sylvester Stallone) offers his son Robert (Milo Ventimiglia) life advice to help him realize he needs to believe in and fight for himself in or...
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January 15, 2025 at 12:58 PM
Don't wimp out this year: Motivation: Keep Moving Forward | ROCKY BALBOA
Human Relationship Marketing Principles | The Genuine ScLoHo aka Scott Howard
Human Relationship Marketing Principles | The Genuine ScLoHo aka Scott Howard
by Scott Howard | Jan 13, 2025
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January 14, 2025 at 12:58 PM
Human Relationship Marketing Principles | The Genuine ScLoHo aka Scott Howard
Why Americans Are Pleasantly Surprised in Retirement
Why Americans Are Pleasantly Surprised in Retirement
Social Security is much more important to retired Americans than they thought it would be.
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January 13, 2025 at 12:58 PM
Why Americans Are Pleasantly Surprised in Retirement
4 Reasons Why Prospects Are Ignoring Your Cold Emails https://buff.ly/3DwxPFv
4 Reasons Why Prospects Are Ignoring Your Cold Emails
If you’ve ever sent a cold email in your life, you know the feeling of getting one of your emails ignored. It’s just part of the game.
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January 10, 2025 at 12:58 PM
4 Reasons Why Prospects Are Ignoring Your Cold Emails https://buff.ly/3DwxPFv
Recruiting, Rewarding and Retaining https://buff.ly/41QJoBo
Recruiting, Rewarding and Retaining
It's a never-ending, ever-evolving, sometimes revolving door of a topic with our clients. “How do I recruit, reward, and retain good employees?” We shied away from it at first because let’s face it…
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January 9, 2025 at 12:58 PM
Recruiting, Rewarding and Retaining https://buff.ly/41QJoBo
Should I Put Pricing on My Website? https://buff.ly/41M0Vun
Should I Put Pricing on My Website?
If you’ve debated whether to make your pricing publicly available on your website, you’re not alone. This is a particularly daunting question for businesses with complex pricing structures. But…
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January 8, 2025 at 12:58 PM
Should I Put Pricing on My Website? https://buff.ly/41M0Vun
What to Expect in 2025 | Setting the stage for The Genuine ScLoHo aka Scott Howard website, blog and podcast:
What to Expect in 2025 | The Genuine ScLoHo aka Scott Howard
by Scott Howard | Jan 6, 2025
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January 7, 2025 at 12:58 PM
What to Expect in 2025 | Setting the stage for The Genuine ScLoHo aka Scott Howard website, blog and podcast: