Unpopular opinion:

Researchers who don't support #SciComm also do not fully understand how research works.

If you don't invest in explaining it, how else do you expect to win grants, funding, or anything else?

To improve at science communication, you must study and understand people:
-What makes them tick?
-Where are they at? Not just location, but also understanding of a topic.
-How do you meet them where they're at?
-How to keep them engaged?

This is what will set you apart!