While everyone panics about distribution
Smart creators are building digital campfires
People don't want more content
They want inside access
The best content doesn't need links
It creates conversations
While everyone panics about distribution
Smart creators are building digital campfires
People don't want more content
They want inside access
The best content doesn't need links
It creates conversations
Selling dead ends is
Example:
Tony Robbins sells confidence
But delivers with:
• Specific exercises
• Clear frameworks
• Proven systems
That's not selling dreams
That's packaging transformation
The best sellers don't just inspire
They engineer the path
Selling dead ends is
Example:
Tony Robbins sells confidence
But delivers with:
• Specific exercises
• Clear frameworks
• Proven systems
That's not selling dreams
That's packaging transformation
The best sellers don't just inspire
They engineer the path
"Every mistake is future content. Every pivot is a lesson others will pay to learn. Every failure is proof you're actually doing the work"
"Every mistake is future content. Every pivot is a lesson others will pay to learn. Every failure is proof you're actually doing the work"
Selling dead ends is
Example:
Tony Robbins sells confidence
But delivers with:
• Specific exercises
• Clear frameworks
• Proven systems
That's not selling dreams
That's packaging transformation
The best sellers don't just inspire
They engineer the path
Selling dead ends is
Example:
Tony Robbins sells confidence
But delivers with:
• Specific exercises
• Clear frameworks
• Proven systems
That's not selling dreams
That's packaging transformation
The best sellers don't just inspire
They engineer the path
They needed to fall in love with YOU
• Send weekly behind-the-scenes
• Share small wins + failures
• Make them part of the journey
Think of your waitlist as a VIP room
Not a waiting room
The money's in the relationship you build before launch
They needed to fall in love with YOU
• Send weekly behind-the-scenes
• Share small wins + failures
• Make them part of the journey
Think of your waitlist as a VIP room
Not a waiting room
The money's in the relationship you build before launch
People want to be part of something
People want to be part of something
Old way of content:
Post links, Push content at people
Hope people click
New way that's working better:
Create spaces where people want to hang out
Make people feel like insiders
👇
Old way of content:
Post links, Push content at people
Hope people click
New way that's working better:
Create spaces where people want to hang out
Make people feel like insiders
👇
Permission granted to build a blanket fortress and call it my new office
Currently testing this strategy:
• Coffee tastes better under blankets
• Empire building happens in pajamas
What's something you're secretly testing in your business that goes against all advice?
Permission granted to build a blanket fortress and call it my new office
Currently testing this strategy:
• Coffee tastes better under blankets
• Empire building happens in pajamas
What's something you're secretly testing in your business that goes against all advice?
While everyone panics about distribution
Smart creators are building digital campfires
People don't want more content
They want inside access
The best content doesn't need links
It creates conversations
While everyone panics about distribution
Smart creators are building digital campfires
People don't want more content
They want inside access
The best content doesn't need links
It creates conversations
Stories open wallets.
Data just helps them sleep at night.
*If you know, you know*
Stories open wallets.
Data just helps them sleep at night.
*If you know, you know*
But I see cat posts here from time to time. Much better
But I see cat posts here from time to time. Much better
Great marketing boils down to understanding pain points. So, think of it like debugging human behavior. What code error are they trying to fix?
Now, craft your message around that 'fix.'
Great marketing boils down to understanding pain points. So, think of it like debugging human behavior. What code error are they trying to fix?
Now, craft your message around that 'fix.'