Stephan Bajaio
@sbajaio.bsky.social
CEO // Co-Founder // CMO // Digital Evangelist & Innovator // People-First Leader // SEO // Proud Dad // vibelogic.com // stephanbajaio.com
Enterprise SEO:
Called in late.
Told to clean up.
Expected to work magic.
It’s not a mop. It’s strategy. It’s customer insight.
If you treat it like cleanup, don’t be surprised when results stay messy.
#seo #enterprise #digitalmarketing #DigitalLeadership
www.vibelogic.com/post/why-ent...
Called in late.
Told to clean up.
Expected to work magic.
It’s not a mop. It’s strategy. It’s customer insight.
If you treat it like cleanup, don’t be surprised when results stay messy.
#seo #enterprise #digitalmarketing #DigitalLeadership
www.vibelogic.com/post/why-ent...
Why Enterprise SEO Is Treated Like a Janitor With a Magic Wand
You know what happens when no one knows what you actually do at work?They either ignore you—or assume you can fix everything.Welcome to enterprise SEO.The Most Misunderstood Function in the OrgYou can...
www.vibelogic.com
May 24, 2025 at 5:03 AM
Enterprise SEO:
Called in late.
Told to clean up.
Expected to work magic.
It’s not a mop. It’s strategy. It’s customer insight.
If you treat it like cleanup, don’t be surprised when results stay messy.
#seo #enterprise #digitalmarketing #DigitalLeadership
www.vibelogic.com/post/why-ent...
Called in late.
Told to clean up.
Expected to work magic.
It’s not a mop. It’s strategy. It’s customer insight.
If you treat it like cleanup, don’t be surprised when results stay messy.
#seo #enterprise #digitalmarketing #DigitalLeadership
www.vibelogic.com/post/why-ent...
May 5, 2025 at 1:16 AM
Don’t leave room for doubt.
It takes up the space meant for confidence. And faith.
That hesitation? It’s a squatter in your mental real estate.
It doesn’t pay rent. It just takes.
Take it back.
#confidence #faith #selfdoubt #doubt #personalgrowth #makingspace
It takes up the space meant for confidence. And faith.
That hesitation? It’s a squatter in your mental real estate.
It doesn’t pay rent. It just takes.
Take it back.
#confidence #faith #selfdoubt #doubt #personalgrowth #makingspace
May 4, 2025 at 11:25 PM
Don’t leave room for doubt.
It takes up the space meant for confidence. And faith.
That hesitation? It’s a squatter in your mental real estate.
It doesn’t pay rent. It just takes.
Take it back.
#confidence #faith #selfdoubt #doubt #personalgrowth #makingspace
It takes up the space meant for confidence. And faith.
That hesitation? It’s a squatter in your mental real estate.
It doesn’t pay rent. It just takes.
Take it back.
#confidence #faith #selfdoubt #doubt #personalgrowth #makingspace
Marketing team crushes a paid campaign. Dev never saw the signup flow. Mobile’s broken. Conversions tank.
Dev team ships a killer feature. No one tells marketing. No one onboards users. It dies in the dark
Yep. Been there. Lived it. Lost budget to it. #marketing
www.vibelogic.com/post/breakin...
Dev team ships a killer feature. No one tells marketing. No one onboards users. It dies in the dark
Yep. Been there. Lived it. Lost budget to it. #marketing
www.vibelogic.com/post/breakin...
Breaking Silos: Why Developers and Marketers Need to Build Together—Not in Parallel
By Stephan Bajaio CEO | Co-Founder | Non Conformist Marketer | Developer-Friendly Instigator“We launched a killer campaign… but the platform couldn’t support it.”Heard this before? I’ve lived both sid...
www.vibelogic.com
May 4, 2025 at 11:19 PM
Marketing team crushes a paid campaign. Dev never saw the signup flow. Mobile’s broken. Conversions tank.
Dev team ships a killer feature. No one tells marketing. No one onboards users. It dies in the dark
Yep. Been there. Lived it. Lost budget to it. #marketing
www.vibelogic.com/post/breakin...
Dev team ships a killer feature. No one tells marketing. No one onboards users. It dies in the dark
Yep. Been there. Lived it. Lost budget to it. #marketing
www.vibelogic.com/post/breakin...
“AI doesn’t save time—it shifts what you’re working on.”
AI doesn’t equal simplicity. It generates, you tweak, fact-check, rework. Time saved? Not really.
The Truth:
✅ AI augments; it doesn’t replace creativity
✅ Curated AI needs human expertise
Use AI as a catalyst, not a crutch.
#AI #Future
AI doesn’t equal simplicity. It generates, you tweak, fact-check, rework. Time saved? Not really.
The Truth:
✅ AI augments; it doesn’t replace creativity
✅ Curated AI needs human expertise
Use AI as a catalyst, not a crutch.
#AI #Future
January 27, 2025 at 12:30 PM
The best leaders don’t just manage tasks—they ignite purpose.
Once, I asked a struggling teammate, “What makes you tick?” Discovering their love for problem-solving, we realigned their role. Result? Skyrocketing productivity and team inspiration.
Motivation thrives when passions align with goals!
Once, I asked a struggling teammate, “What makes you tick?” Discovering their love for problem-solving, we realigned their role. Result? Skyrocketing productivity and team inspiration.
Motivation thrives when passions align with goals!
January 20, 2025 at 12:27 PM
The best leaders don’t just manage tasks—they ignite purpose.
Once, I asked a struggling teammate, “What makes you tick?” Discovering their love for problem-solving, we realigned their role. Result? Skyrocketing productivity and team inspiration.
Motivation thrives when passions align with goals!
Once, I asked a struggling teammate, “What makes you tick?” Discovering their love for problem-solving, we realigned their role. Result? Skyrocketing productivity and team inspiration.
Motivation thrives when passions align with goals!
Here’s a nightmare: AI generates false facts, your team publishes them, and other AI picks them up as “truth.” This feedback loop is real and dangerous.
The fix? Verify every AI fact, cross-check citations, and build on trusted data.
How are you preventing false data from becoming “fact”?
##AITrust
The fix? Verify every AI fact, cross-check citations, and build on trusted data.
How are you preventing false data from becoming “fact”?
##AITrust
January 17, 2025 at 12:45 PM
Here’s a nightmare: AI generates false facts, your team publishes them, and other AI picks them up as “truth.” This feedback loop is real and dangerous.
The fix? Verify every AI fact, cross-check citations, and build on trusted data.
How are you preventing false data from becoming “fact”?
##AITrust
The fix? Verify every AI fact, cross-check citations, and build on trusted data.
How are you preventing false data from becoming “fact”?
##AITrust
Is SEO a “side hustle” in your org?
Without focus, results suffer. For impact:
1️⃣ Dedicate someone to SEO.
2️⃣ Build ROI-driven business cases.
3️⃣ Commit: own in-house or outsource.
Pro Tip: Drop jargon. Pitch SEO as revenue growth + audience reach.
##SEO ##DigitalMarketing ##Leadership
Without focus, results suffer. For impact:
1️⃣ Dedicate someone to SEO.
2️⃣ Build ROI-driven business cases.
3️⃣ Commit: own in-house or outsource.
Pro Tip: Drop jargon. Pitch SEO as revenue growth + audience reach.
##SEO ##DigitalMarketing ##Leadership
January 16, 2025 at 1:00 PM
Is SEO a “side hustle” in your org?
Without focus, results suffer. For impact:
1️⃣ Dedicate someone to SEO.
2️⃣ Build ROI-driven business cases.
3️⃣ Commit: own in-house or outsource.
Pro Tip: Drop jargon. Pitch SEO as revenue growth + audience reach.
##SEO ##DigitalMarketing ##Leadership
Without focus, results suffer. For impact:
1️⃣ Dedicate someone to SEO.
2️⃣ Build ROI-driven business cases.
3️⃣ Commit: own in-house or outsource.
Pro Tip: Drop jargon. Pitch SEO as revenue growth + audience reach.
##SEO ##DigitalMarketing ##Leadership
Motivation isn’t always obvious.
CBT’s competence framework:
1️⃣ Unconscious Incompetence: Stuck, unsure why.
2️⃣ Conscious Incompetence: Aware but stuck.
3️⃣ Conscious Competence: Intentional action.
4️⃣ Unconscious Competence: Habits = Flow.
Where are you on your motivation map?
##CBT
CBT’s competence framework:
1️⃣ Unconscious Incompetence: Stuck, unsure why.
2️⃣ Conscious Incompetence: Aware but stuck.
3️⃣ Conscious Competence: Intentional action.
4️⃣ Unconscious Competence: Habits = Flow.
Where are you on your motivation map?
##CBT
January 14, 2025 at 12:47 PM
Motivation isn’t always obvious.
CBT’s competence framework:
1️⃣ Unconscious Incompetence: Stuck, unsure why.
2️⃣ Conscious Incompetence: Aware but stuck.
3️⃣ Conscious Competence: Intentional action.
4️⃣ Unconscious Competence: Habits = Flow.
Where are you on your motivation map?
##CBT
CBT’s competence framework:
1️⃣ Unconscious Incompetence: Stuck, unsure why.
2️⃣ Conscious Incompetence: Aware but stuck.
3️⃣ Conscious Competence: Intentional action.
4️⃣ Unconscious Competence: Habits = Flow.
Where are you on your motivation map?
##CBT
Leadership isn’t managing—it’s MOTIVATING.
Truth:
Good managers know TASKS
Great leaders know PEOPLE
Unlock potential:
1️⃣ Understand drivers
2️⃣ Align goals
3️⃣ Build passion-driven culture
Productivity = Purpose. How do you balance passions & goals? Share below 👇
##Leadership ##PeopleFirst
Truth:
Good managers know TASKS
Great leaders know PEOPLE
Unlock potential:
1️⃣ Understand drivers
2️⃣ Align goals
3️⃣ Build passion-driven culture
Productivity = Purpose. How do you balance passions & goals? Share below 👇
##Leadership ##PeopleFirst
January 10, 2025 at 12:30 PM
Leadership isn’t managing—it’s MOTIVATING.
Truth:
Good managers know TASKS
Great leaders know PEOPLE
Unlock potential:
1️⃣ Understand drivers
2️⃣ Align goals
3️⃣ Build passion-driven culture
Productivity = Purpose. How do you balance passions & goals? Share below 👇
##Leadership ##PeopleFirst
Truth:
Good managers know TASKS
Great leaders know PEOPLE
Unlock potential:
1️⃣ Understand drivers
2️⃣ Align goals
3️⃣ Build passion-driven culture
Productivity = Purpose. How do you balance passions & goals? Share below 👇
##Leadership ##PeopleFirst
SEO Ideated > SEO Measured
Your content has a MULTI-CHANNEL life beyond organic search. Slow organic traffic? No problem:
Email = instant visits
Social = more eyeballs
Promotion = link potential
SEO ideates; measure all traffic. Your content is a multi-channel asset. Stop waiting on Google.
👏 ##SEO
Your content has a MULTI-CHANNEL life beyond organic search. Slow organic traffic? No problem:
Email = instant visits
Social = more eyeballs
Promotion = link potential
SEO ideates; measure all traffic. Your content is a multi-channel asset. Stop waiting on Google.
👏 ##SEO
January 9, 2025 at 1:00 PM
SEO Ideated > SEO Measured
Your content has a MULTI-CHANNEL life beyond organic search. Slow organic traffic? No problem:
Email = instant visits
Social = more eyeballs
Promotion = link potential
SEO ideates; measure all traffic. Your content is a multi-channel asset. Stop waiting on Google.
👏 ##SEO
Your content has a MULTI-CHANNEL life beyond organic search. Slow organic traffic? No problem:
Email = instant visits
Social = more eyeballs
Promotion = link potential
SEO ideates; measure all traffic. Your content is a multi-channel asset. Stop waiting on Google.
👏 ##SEO
AI’s future isn’t siloed; it’s connected. Right now, emails, analytics, and meetings exist as isolated data points. Imagine AI weaving them into patterns: predicting outcomes, saving time, and driving smarter decisions. Are you using AI to bridge data silos or stuck in the static?
##AI ##FutureOfWork
##AI ##FutureOfWork
January 8, 2025 at 1:00 PM
AI’s future isn’t siloed; it’s connected. Right now, emails, analytics, and meetings exist as isolated data points. Imagine AI weaving them into patterns: predicting outcomes, saving time, and driving smarter decisions. Are you using AI to bridge data silos or stuck in the static?
##AI ##FutureOfWork
##AI ##FutureOfWork
@johnmu.com we have a pressing migration question for you: in GSC can you put an change of address request if less than 100% of the site migrates 1 to 1? Say 10% of the site goes to a subdomain. Is there harm in an address change in that case or if anything it has no impact?
January 7, 2025 at 9:54 PM
@johnmu.com we have a pressing migration question for you: in GSC can you put an change of address request if less than 100% of the site migrates 1 to 1? Say 10% of the site goes to a subdomain. Is there harm in an address change in that case or if anything it has no impact?
Too many companies treat SEO as an afterthought and expect magic. But without proper focus, you leave money on the table. SEO is a core strategy, not a side project. Treat it like one, and it delivers ROI—like saving $250K on job board spend. Is your SEO an investment or an afterthought?
##SEO ##ROI
##SEO ##ROI
January 7, 2025 at 1:00 PM
Prediction for 2025: AI will drive the first major global misinformation crisis.
Whether it’s a fake plane crash or a doctored international incident, we’re edging toward a world where disinformation is faster, slicker, and harder to detect. We need to take this seriously.
Whether it’s a fake plane crash or a doctored international incident, we’re edging toward a world where disinformation is faster, slicker, and harder to detect. We need to take this seriously.
January 6, 2025 at 12:29 PM
Prediction for 2025: AI will drive the first major global misinformation crisis.
Whether it’s a fake plane crash or a doctored international incident, we’re edging toward a world where disinformation is faster, slicker, and harder to detect. We need to take this seriously.
Whether it’s a fake plane crash or a doctored international incident, we’re edging toward a world where disinformation is faster, slicker, and harder to detect. We need to take this seriously.
Does your content truly make your users feel seen? Your site shouldn’t just be pages—it should say, “We get you.” Especially in mental health, it’s about connection. We revamped a client’s site to start with, “You’re not alone,” answering real questions. Content builds trust, not just rankings.
January 3, 2025 at 1:00 PM
Does your content truly make your users feel seen? Your site shouldn’t just be pages—it should say, “We get you.” Especially in mental health, it’s about connection. We revamped a client’s site to start with, “You’re not alone,” answering real questions. Content builds trust, not just rankings.
NEW YEAR: As marketers, we shine externally but often miss showing our value internally.
1️⃣ Tailor insights for non-technical leaders.
2️⃣ Highlight the "why" behind data.
3️⃣ Skip jargon—focus on clarity.
Great marketing starts within. Are you making your impact clear?
##digitalmarketing
1️⃣ Tailor insights for non-technical leaders.
2️⃣ Highlight the "why" behind data.
3️⃣ Skip jargon—focus on clarity.
Great marketing starts within. Are you making your impact clear?
##digitalmarketing
January 2, 2025 at 1:00 PM
NEW YEAR: As marketers, we shine externally but often miss showing our value internally.
1️⃣ Tailor insights for non-technical leaders.
2️⃣ Highlight the "why" behind data.
3️⃣ Skip jargon—focus on clarity.
Great marketing starts within. Are you making your impact clear?
##digitalmarketing
1️⃣ Tailor insights for non-technical leaders.
2️⃣ Highlight the "why" behind data.
3️⃣ Skip jargon—focus on clarity.
Great marketing starts within. Are you making your impact clear?
##digitalmarketing
Have you heard of Google’s 7-11-4 Rule? It says consumers need:
✔ 7 hours of engagement
✔ 11 touchpoints
✔ Across 4 channels
before building brand affinity.
It’s no longer about ranking for one keyword—it’s about multi-channel visibility. Are you optimizing for the full journey?
##customerjourney
✔ 7 hours of engagement
✔ 11 touchpoints
✔ Across 4 channels
before building brand affinity.
It’s no longer about ranking for one keyword—it’s about multi-channel visibility. Are you optimizing for the full journey?
##customerjourney
December 30, 2024 at 2:14 PM
Have you heard of Google’s 7-11-4 Rule? It says consumers need:
✔ 7 hours of engagement
✔ 11 touchpoints
✔ Across 4 channels
before building brand affinity.
It’s no longer about ranking for one keyword—it’s about multi-channel visibility. Are you optimizing for the full journey?
##customerjourney
✔ 7 hours of engagement
✔ 11 touchpoints
✔ Across 4 channels
before building brand affinity.
It’s no longer about ranking for one keyword—it’s about multi-channel visibility. Are you optimizing for the full journey?
##customerjourney
“Does it drive revenue?” Sure, that’s important—but great content does more. It connects. A divorce insurance checklist isn’t just SEO; it’s empathy in action, solving life-changing problems. Referrals, trust, and solutions follow. Content that connects drives value. Are you creating that?
December 27, 2024 at 1:16 PM
“Does it drive revenue?” Sure, that’s important—but great content does more. It connects. A divorce insurance checklist isn’t just SEO; it’s empathy in action, solving life-changing problems. Referrals, trust, and solutions follow. Content that connects drives value. Are you creating that?
In these cynical times it important to remember to take a moment to feel the wonder this time of year can create. There is so much around us to be thankful and in awe of. We are so much more than politics and fiction. There is real out there. #wonder #happyholidays #thankful #season #love #grateful
December 24, 2024 at 11:41 PM
🖥️ For all my Technical SEOs, Web Devs and Nerdy Code friends who need to hear this going into 2025.
Coding your professional evolution:
- Debug your motivation
- Compile your passion
- Run at peak performance
Programmers, marketers, leaders: Your source code = Your motivation
##cheatcode
Coding your professional evolution:
- Debug your motivation
- Compile your passion
- Run at peak performance
Programmers, marketers, leaders: Your source code = Your motivation
##cheatcode
December 21, 2024 at 3:28 AM
🖥️ For all my Technical SEOs, Web Devs and Nerdy Code friends who need to hear this going into 2025.
Coding your professional evolution:
- Debug your motivation
- Compile your passion
- Run at peak performance
Programmers, marketers, leaders: Your source code = Your motivation
##cheatcode
Coding your professional evolution:
- Debug your motivation
- Compile your passion
- Run at peak performance
Programmers, marketers, leaders: Your source code = Your motivation
##cheatcode
This should be fairly obvious to everyone and there are some exceptions to this rule but we all agree this is how it tends to work right?! #ivorytowers #executives #knowlegetransfer
December 19, 2024 at 7:24 PM
This should be fairly obvious to everyone and there are some exceptions to this rule but we all agree this is how it tends to work right?! #ivorytowers #executives #knowlegetransfer
I have been called a ‘Cool Uncle’ of SEO —not because I bring pizza to meetings (though, that helps). It’s because sometimes, clients need an external voice to articulate the strategies they can’t or seem self serving.
Remember: the best way to get your ideas across is to find the right messenger.
Remember: the best way to get your ideas across is to find the right messenger.
December 19, 2024 at 12:44 AM
I have been called a ‘Cool Uncle’ of SEO —not because I bring pizza to meetings (though, that helps). It’s because sometimes, clients need an external voice to articulate the strategies they can’t or seem self serving.
Remember: the best way to get your ideas across is to find the right messenger.
Remember: the best way to get your ideas across is to find the right messenger.
December 18, 2024 at 7:45 PM
It’s all fun and games till it messes with the revenue stream! #Perplexity AI search engine now allows their pro subscription users to buy directly in their engine. They say that “there is no commercial element” to this, but tell me this isn’t a potential Amazon disruptor? #ainews #aiwars #ai #ecom
November 21, 2024 at 11:20 AM
It’s all fun and games till it messes with the revenue stream! #Perplexity AI search engine now allows their pro subscription users to buy directly in their engine. They say that “there is no commercial element” to this, but tell me this isn’t a potential Amazon disruptor? #ainews #aiwars #ai #ecom