"What's the modern Scotland that we believe in?"
@cdbirt.bsky.social closing our conference.

Thanks so much to everyone who joined us in Edinburgh today.

Looking forward to working together to built support for a better Scotland 🌟

📰 How can campaigners and third sector orgs tell the new story of child poverty to influence politicians, the media, and decision makers? @talatyaqoob.bsky.social @kezdugdale.bsky.social and Liz Lloyd discuss

We're joined by Denise Charlton to talk about what we can learn from successful campaigns on equal marriage and abortion rights in Ireland

Framing and communications expert Nicky Hawkins talks the research behind the project, what we learned, and what telling a new story about child poverty means

"This isn't about numbers... this about our babies and children."

Save the Children's Head of Scotland Claire Telfer opens the conversation about why we need to tell a new story about child poverty

We also learned how to tell a new story about child poverty to build support for real change. To tell this new story, we should

People in Scotland urgently want to see change. Our research showed that the public really cares about child poverty and wants to see politicians step up and take real action to tackle it.

We listened to a wide range of people and tested different ways to talk about child poverty to unlock public support for change. We also worked with a group of parents to ensure that the way we talk about poverty chimes with people with lived experience.

Most people want to end child poverty. But the way campaigners often talk about poverty doesn’t help build support for action to tackle it. We want to change that.

The building blocks of our whole life are shaped by age two. Having this kind of help is even more important for parents navigating the changes that having a new baby brings. Early help to support new parents and their babies is a vital public service.

Good community-based family support offers parents a one-stop-shop of services and support. This includes things like help accessing childcare, financial support and employment, parenting and peer support, and play for children.

Parents tell us that good community-based family support can be life changing. It helps children to thrive, improves parents' mental health, and prevents and reduces poverty by providing practical help with life's challenges.