Trying to share more about the things that make a distinct difference in life and my ability to design, rather than just the blanket statement obvious advice. Seeing the world differently, discerning how that can lead to creative solutions, reframing our challenges.

Almost every day surfing I see a good friend Pat, he’s 82. When he’s done surfing he sits in a chair and observes the conditions, the swell direction, the wind, every day. Today he explained how he knows if a wind change is temporary or not, all by observing a small patch of water far out to sea.

Todays most critical design task- Ensure a CEO that we have their best interests as our number one priority. Their success truly is our success. The logo we make is meaningless until they invest in it and build an incredible company around it.
Design is a great responsibility.