Sarthak
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sarthakjdev.bsky.social
Sarthak
@sarthakjdev.bsky.social
Building wapikit.com - Helping D2C founders sell & support like humans on WhatsApp, 24/7
Retention is all about showing up consistently with value. A friendly chat now and then can turn a one-time buyer into a loyal advocate who sticks around for the long haul.

Doing it at scale is what's required that feels personal to each and every customer.
May 25, 2025 at 8:40 AM
And when customers reply (which they’re much more likely to do in a chat), you have an opening to deepen the relationship, solve any issues, learn about their preferences, and make them feel valued.
May 25, 2025 at 8:40 AM
Instead of blasting a generic promo email once a month, you can periodically check in via WhatsApp with genuinely useful touches: “How are the running shoes working out for you?” or “By the way, we just launched a new flavor you might love.” It feels personal, not pushy.
May 25, 2025 at 8:40 AM
Conversational commerce gives you a channel to nurture customers long after the first sale.
May 25, 2025 at 8:40 AM
For the customer, it’s all just help. And when you handle it well, a support interaction can turn into a new sale, or a sales chat can deepen loyalty by the way you support the customer’s needs. It’s all one journey.
May 24, 2025 at 9:23 AM
It helps the customer achieve whatever goal they have at that moment. This means your AI system should be equipped to handle both inquiries about features and questions about order status, and even upsell if required seamlessly.
May 24, 2025 at 9:23 AM
A great conversational experience is holisttic.

➡️ Would you ever as a founder be let your customer feel like, "hey, I am a sales person, please talk to the support team for this query?" No right.
May 24, 2025 at 9:23 AM
When a customer pings you on WhatsApp, they might start with a product question (sales) and then segue into an issue with their last order (support) all in one chat.

They don’t think, “Now I’m in a different department,” and neither should your AI.
May 24, 2025 at 9:23 AM
That human touch at scale builds trust. In a world of automation, the brands that win will be the ones whose AI can say “I understand” and truly mean it.

Why AI? Honestly, nothing more to discuss. 😶
May 21, 2025 at 6:31 AM
Think about a customer who’s upset about a delayed order: a bot with emotional intelligence will acknowledge the frustration (“I’m really sorry about that delay, I know it’s frustrating”) before providing a solution.
May 21, 2025 at 6:31 AM
A support bot might have all the right answers, but if it replies to a frustrated customer with cold, canned lines, it only makes things worse.

The next generation of conversational AI have to gauge tone and emotion and respond with empathy.
May 21, 2025 at 6:31 AM
Not just a system that replies. But something that understands.

Understands tone, reads between the lines, and responds with the kind of empathy you’d expect from a good support teammate.

Customer communication isn’t just about facts. it’s about feelings.
May 21, 2025 at 6:31 AM
And that feedback hits different. Because suddenly, I’m not guessing.

I’m building based on real usage. Real friction.

Now, all my product decisions are driven by behaviour. Not opinion. Not assumptions.

And that shift changes everything.
May 20, 2025 at 1:29 PM
They’ll casually say things like:

“Sarthak, please add this button here, I have to go all the way back just to create this.”
“Can you enable search here? I need to send a message quickly.”
May 20, 2025 at 1:29 PM
Sometimes the calls are just to help them understand the WhatsApp Business platform, which honestly is too technical for most people to grasp fully.

But every single call has been valuable for me not just for support, but because I get to watch them navigate the product live.
May 20, 2025 at 1:29 PM
A few of our early customers have been with us for just about a month.

In that time, I’ve already had 4–5 calls with each of them.
May 20, 2025 at 1:29 PM
Emotional connections can be achieved at scale when you meet these psychological needs.

And that’s the core thought we carry with us when we say:
We want the AI system to sell and support like a founder would at wapikit.com
May 14, 2025 at 6:09 PM
This isn’t just about technical ambition.

It’s about creating happy customers, the relaxing breath a customer takes once their important query gets resolved in a few seconds… even when your whole team was on vacation.
May 14, 2025 at 6:09 PM
That’s what builds instant engagement.

You won’t lose that customer, or churn an existing one, if you have a great product or service (obviously that’s the first need) but also if you’re able to meet them in the moment.
May 14, 2025 at 6:09 PM
A customer comes in, either looking for some product recommendation or facing a support issue and gets an instant, context-aware, helpful, and brand-aware reply in your brand’s tone.

There’s a psychological desire in humans to be responded to promptly, with attention and care.
May 14, 2025 at 6:09 PM
Imagine a customer coming to your WhatsApp, maybe at odd times like 2 AM or maybe during some busy hours and nobody replies, because of obvious human limitations.

versus:
May 14, 2025 at 6:09 PM