Sara Tavasolian
@saratavasolian.bsky.social
Host of This Is Creating Podcast 🫶🎙️
https://linktw.in/ACtjFa
🔬🗂️ Research driven podcast about how we build and create businesses.
https://linktw.in/ACtjFa
🔬🗂️ Research driven podcast about how we build and create businesses.
Fear of failure stops you from trying.
But here's what you need to understand, failure isn't a verdict on who you are, it's DATA.
It's information.
It's feedback.
But here's what you need to understand, failure isn't a verdict on who you are, it's DATA.
It's information.
It's feedback.
January 27, 2026 at 3:57 PM
Fear of failure stops you from trying.
But here's what you need to understand, failure isn't a verdict on who you are, it's DATA.
It's information.
It's feedback.
But here's what you need to understand, failure isn't a verdict on who you are, it's DATA.
It's information.
It's feedback.
Ever wonder what it takes to build a jewelry brand?
When you see a brand you’re seeing the finished piece.
You don’t see the long nights, the prototypes, the sizing fixes or the upfront cost just to bring a small collection to life.
Handcraft starts long before anyone buys a thing.
When you see a brand you’re seeing the finished piece.
You don’t see the long nights, the prototypes, the sizing fixes or the upfront cost just to bring a small collection to life.
Handcraft starts long before anyone buys a thing.
January 26, 2026 at 8:10 PM
Ever wonder what it takes to build a jewelry brand?
When you see a brand you’re seeing the finished piece.
You don’t see the long nights, the prototypes, the sizing fixes or the upfront cost just to bring a small collection to life.
Handcraft starts long before anyone buys a thing.
When you see a brand you’re seeing the finished piece.
You don’t see the long nights, the prototypes, the sizing fixes or the upfront cost just to bring a small collection to life.
Handcraft starts long before anyone buys a thing.
If you've ever wondered how designers actually break into the jewelry industry… it's messier than you think.
Nobody tells you this, but there's no single path that works for everyone.
Some go to design school.
Some teach themselves. Others apprentice with artisans.
Nobody tells you this, but there's no single path that works for everyone.
Some go to design school.
Some teach themselves. Others apprentice with artisans.
January 25, 2026 at 12:18 PM
If you've ever wondered how designers actually break into the jewelry industry… it's messier than you think.
Nobody tells you this, but there's no single path that works for everyone.
Some go to design school.
Some teach themselves. Others apprentice with artisans.
Nobody tells you this, but there's no single path that works for everyone.
Some go to design school.
Some teach themselves. Others apprentice with artisans.
You don't need to know the industry before you enter it.
You learn by entering.
Insiders protect how things are.
Beginners ask why it works that way at all.
New eyes notice what others stopped seeing.
New voices are the ones that push things forward.
You learn by entering.
Insiders protect how things are.
Beginners ask why it works that way at all.
New eyes notice what others stopped seeing.
New voices are the ones that push things forward.
January 24, 2026 at 2:57 PM
You don't need to know the industry before you enter it.
You learn by entering.
Insiders protect how things are.
Beginners ask why it works that way at all.
New eyes notice what others stopped seeing.
New voices are the ones that push things forward.
You learn by entering.
Insiders protect how things are.
Beginners ask why it works that way at all.
New eyes notice what others stopped seeing.
New voices are the ones that push things forward.
Why do so many talented jewelry designers never make it in 💎
It isn’t skill
It’s access
There’s no clear path into the jewelry world unless you already have capital or connections
Trade shows are expensive
Inventory comes before demand
It isn’t skill
It’s access
There’s no clear path into the jewelry world unless you already have capital or connections
Trade shows are expensive
Inventory comes before demand
January 24, 2026 at 11:21 AM
Why do so many talented jewelry designers never make it in 💎
It isn’t skill
It’s access
There’s no clear path into the jewelry world unless you already have capital or connections
Trade shows are expensive
Inventory comes before demand
It isn’t skill
It’s access
There’s no clear path into the jewelry world unless you already have capital or connections
Trade shows are expensive
Inventory comes before demand
Feeling stuck is just that, a feeling, not your reality. Every moment is a chance to choose differently.
The pause you’re in right now? It’s not permanent. It’s preparation.
The pause you’re in right now? It’s not permanent. It’s preparation.
January 23, 2026 at 2:19 PM
Feeling stuck is just that, a feeling, not your reality. Every moment is a chance to choose differently.
The pause you’re in right now? It’s not permanent. It’s preparation.
The pause you’re in right now? It’s not permanent. It’s preparation.
Everyone says they “do AI”... but companies don’t all mean the same thing.
There are AI users who plug into existing tools to work faster. And there are AI enablers who help others adopt AI or build on their own data.
Both matter.
There are AI users who plug into existing tools to work faster. And there are AI enablers who help others adopt AI or build on their own data.
Both matter.
January 23, 2026 at 2:18 PM
Everyone says they “do AI”... but companies don’t all mean the same thing.
There are AI users who plug into existing tools to work faster. And there are AI enablers who help others adopt AI or build on their own data.
Both matter.
There are AI users who plug into existing tools to work faster. And there are AI enablers who help others adopt AI or build on their own data.
Both matter.
Don’t let mediocre opinions pollute your vision.
Not every piece of feedback deserves space in your head. Not every criticism is valid. And definitely not everyone understands what you’re trying to build.
Not every piece of feedback deserves space in your head. Not every criticism is valid. And definitely not everyone understands what you’re trying to build.
January 23, 2026 at 2:14 PM
Don’t let mediocre opinions pollute your vision.
Not every piece of feedback deserves space in your head. Not every criticism is valid. And definitely not everyone understands what you’re trying to build.
Not every piece of feedback deserves space in your head. Not every criticism is valid. And definitely not everyone understands what you’re trying to build.
Founders misalign more than people realise and that is very normal.
Not everyone wants the same kind of success. Some want speed, capital and scale.
Others want a profitable, calm business they like running.
Both versions are valid.
Not everyone wants the same kind of success. Some want speed, capital and scale.
Others want a profitable, calm business they like running.
Both versions are valid.
January 23, 2026 at 2:13 PM
Founders misalign more than people realise and that is very normal.
Not everyone wants the same kind of success. Some want speed, capital and scale.
Others want a profitable, calm business they like running.
Both versions are valid.
Not everyone wants the same kind of success. Some want speed, capital and scale.
Others want a profitable, calm business they like running.
Both versions are valid.
Startups don’t fail from lack of effort, they fail from misaligned visions of success.
Success means different things to different people….and that’s okay.
If you’re seeing this, it’s your reminder:
Talk about what success means…early.
Alignment builds strong teams.
Keep building.
Success means different things to different people….and that’s okay.
If you’re seeing this, it’s your reminder:
Talk about what success means…early.
Alignment builds strong teams.
Keep building.
January 23, 2026 at 2:07 PM
Startups don’t fail from lack of effort, they fail from misaligned visions of success.
Success means different things to different people….and that’s okay.
If you’re seeing this, it’s your reminder:
Talk about what success means…early.
Alignment builds strong teams.
Keep building.
Success means different things to different people….and that’s okay.
If you’re seeing this, it’s your reminder:
Talk about what success means…early.
Alignment builds strong teams.
Keep building.
"Do you charge for the pilots? No? Okay, come back when you do."
That's what Patrik Kägu told me, and it completely reframes how founders should think about early customers.
Most founders think traction means users and lots of pilots in the wild.
That's what Patrik Kägu told me, and it completely reframes how founders should think about early customers.
Most founders think traction means users and lots of pilots in the wild.
January 23, 2026 at 2:06 PM
"Do you charge for the pilots? No? Okay, come back when you do."
That's what Patrik Kägu told me, and it completely reframes how founders should think about early customers.
Most founders think traction means users and lots of pilots in the wild.
That's what Patrik Kägu told me, and it completely reframes how founders should think about early customers.
Most founders think traction means users and lots of pilots in the wild.
Innovation doesn't have to be revolutionary.
Sometimes it's just 10% different… but done with real intention.
Stop chasing 'never been done before' and start building what actually moves the needle. 💡✨
Sometimes it's just 10% different… but done with real intention.
Stop chasing 'never been done before' and start building what actually moves the needle. 💡✨
January 23, 2026 at 2:04 PM
Innovation doesn't have to be revolutionary.
Sometimes it's just 10% different… but done with real intention.
Stop chasing 'never been done before' and start building what actually moves the needle. 💡✨
Sometimes it's just 10% different… but done with real intention.
Stop chasing 'never been done before' and start building what actually moves the needle. 💡✨
True innovation isn't just a brilliant idea, it's when the market accepts it and says 'yes' with their wallets. 💡
This gem from my conversation with innovation advisor Patrik Kägu felt like a wake up call.
This gem from my conversation with innovation advisor Patrik Kägu felt like a wake up call.
January 23, 2026 at 2:03 PM
True innovation isn't just a brilliant idea, it's when the market accepts it and says 'yes' with their wallets. 💡
This gem from my conversation with innovation advisor Patrik Kägu felt like a wake up call.
This gem from my conversation with innovation advisor Patrik Kägu felt like a wake up call.
Quick check for founders: your best ideas aren’t safe until you treat them like assets.
Patents, trademarks, secrets, copyright… some you register, some kick in automatically.
But the real win? Protecting the stuff that actually grows your business.
Patents, trademarks, secrets, copyright… some you register, some kick in automatically.
But the real win? Protecting the stuff that actually grows your business.
January 23, 2026 at 2:02 PM
Quick check for founders: your best ideas aren’t safe until you treat them like assets.
Patents, trademarks, secrets, copyright… some you register, some kick in automatically.
But the real win? Protecting the stuff that actually grows your business.
Patents, trademarks, secrets, copyright… some you register, some kick in automatically.
But the real win? Protecting the stuff that actually grows your business.
One of the biggest reasons startups fail isn’t technology. It’s that nobody wants to buy what we have built.
Market fit beats code every time.
Don’t fall in love with your solution. Fall in love with the problem you’re solving.
Market fit beats code every time.
Don’t fall in love with your solution. Fall in love with the problem you’re solving.
January 23, 2026 at 1:58 PM
One of the biggest reasons startups fail isn’t technology. It’s that nobody wants to buy what we have built.
Market fit beats code every time.
Don’t fall in love with your solution. Fall in love with the problem you’re solving.
Market fit beats code every time.
Don’t fall in love with your solution. Fall in love with the problem you’re solving.
What if the key to moving forward isn’t fixing every mistake... but noticing every step you did take? In this interview Patrik reminds us to celebrate the wins, big and small.
What’s one win you’re proud of today?
What’s one win you’re proud of today?
January 23, 2026 at 1:57 PM
What if the key to moving forward isn’t fixing every mistake... but noticing every step you did take? In this interview Patrik reminds us to celebrate the wins, big and small.
What’s one win you’re proud of today?
What’s one win you’re proud of today?
“The term ‘AI company’ used to signal something groundbreaking.
Now it’s become so common that it tells us very little on its own. Here’s what the conversation looks like when we look beyond the label.
🎧 The Truth About IP & AI: What Founders Ignore Until It’s Too Late
Now it’s become so common that it tells us very little on its own. Here’s what the conversation looks like when we look beyond the label.
🎧 The Truth About IP & AI: What Founders Ignore Until It’s Too Late
January 23, 2026 at 1:54 PM
“The term ‘AI company’ used to signal something groundbreaking.
Now it’s become so common that it tells us very little on its own. Here’s what the conversation looks like when we look beyond the label.
🎧 The Truth About IP & AI: What Founders Ignore Until It’s Too Late
Now it’s become so common that it tells us very little on its own. Here’s what the conversation looks like when we look beyond the label.
🎧 The Truth About IP & AI: What Founders Ignore Until It’s Too Late
SUPER excited to share something I’ve been working on for a while now…
Welcome to my new show - This is Creating 💭
Your guide to the entrepreneurship world.
Nobody needs another success story podcast. 🎙️
Welcome to my new show - This is Creating 💭
Your guide to the entrepreneurship world.
Nobody needs another success story podcast. 🎙️
January 23, 2026 at 12:04 PM
SUPER excited to share something I’ve been working on for a while now…
Welcome to my new show - This is Creating 💭
Your guide to the entrepreneurship world.
Nobody needs another success story podcast. 🎙️
Welcome to my new show - This is Creating 💭
Your guide to the entrepreneurship world.
Nobody needs another success story podcast. 🎙️