Sarah Murphy Madia
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sarahmurphymadia.bsky.social
Sarah Murphy Madia
@sarahmurphymadia.bsky.social
Currently thinking about how money and information intersect in social media @whattofix.tech. Reflecting on knowledge, truths and how best to get there since oh my gosh probably 2003.
📍Brussels
See our new report (on how Meta has onboarded EU-sanctioned entities into its rev redistribution programs) for a sense of what a weirdly overlooked wild west this part of social media monetization is...
But also, how it can ABSOLUTELY be reigned in for the better. www.whattofix.tech/publications...
How Meta Platforms Ireland Ltd. May Have Violated EU Sanctions And Channeled Money To RT, Sputnik And Other EU-Sanctioned Entities Via Facebook’s Revenue Redistribution Programs
Facebook pages affiliated with RT, Sputnik and other EU-sanctioned entities were among Meta’s active partner-publishers for months after being subject to EU sanctions. Some of these partnerships remai...
www.whattofix.tech
June 24, 2025 at 8:57 AM
Right now - as you can see from Oliver's episode - we have no visibility into who exactly platforms pay for content, but we DO know that platforms' revenue redistribution programs incentivize a bunch of (often harmful!) slop.

Why fall back on fatalism when we could address the incentive systems?
June 24, 2025 at 8:53 AM
John, you said you "don't know how to fix it" (ie the flood of AI slop and the corresponding crumbling of our global epistemic stability). Luckily, our org @whattofix.tech works on exactly how to fix THIS problem.

One first step: require transparency into + regulate revenue redistribution programs
June 24, 2025 at 8:47 AM