6/ The classic SaaS advice is true: Price based on a value metric, this is usually not seats. The more value our customers get, the more we earn. That’s how it should be!

5/ Want to find your own value metric? Ask yourself:

• What job is my product helping people do?
• What metric grows when a customer is successfully using my product?

☝️ That is what your pricing should be based on.

4/ So we switched back to what worked in our early days: pricing based on the number of users giving you feedback.

Our pricing is realigned with the actual value people get from using Canny.

3/ Teams could share accounts without much consequence meaning our revenue wasn’t actually tied to success.

The real jobs our customers were doing? Collecting and organizing product feedback.

2/ For us at Canny, adding more seats wasn’t actually giving our customers more value. Hence, not a good *value* metric.