Sarah Grayson
@sarahbeauty98.bsky.social
Social media manager & marketing expert
Strategy, engagement, community building
Content creation, analytics, trend forecasting
Proven results, brand growth, multi-platform expertise
Strategy, engagement, community building
Content creation, analytics, trend forecasting
Proven results, brand growth, multi-platform expertise
Instagram is testing an option to hide view counts on Reels in your profile. This could help reduce pressure and encourage more authentic posting.
December 20, 2024 at 7:25 AM
Instagram is testing an option to hide view counts on Reels in your profile. This could help reduce pressure and encourage more authentic posting.
Instagram is testing “Trial Reels,” allowing creators to share Reels only with non-followers to gauge what content performs best. A great feature for testing new ideas!
December 20, 2024 at 7:24 AM
Instagram is testing “Trial Reels,” allowing creators to share Reels only with non-followers to gauge what content performs best. A great feature for testing new ideas!
Tumblr is back in the spotlight with the official launch of Communities. These semi-private spaces let users connect over shared interests, bringing a fresh twist to the platform.
December 20, 2024 at 7:24 AM
Tumblr is back in the spotlight with the official launch of Communities. These semi-private spaces let users connect over shared interests, bringing a fresh twist to the platform.
Threads is on the rise, now boasting 300 million users! The platform is growing fast and establishing itself as a key player in social media.
December 20, 2024 at 7:24 AM
Threads is on the rise, now boasting 300 million users! The platform is growing fast and establishing itself as a key player in social media.
LinkedIn is testing a feature that lets users boost their personal content. A new opportunity to increase visibility beyond company pages.
December 20, 2024 at 7:24 AM
LinkedIn is testing a feature that lets users boost their personal content. A new opportunity to increase visibility beyond company pages.
Meta “announces” a holiday twist: no posting or scrolling on Christmas Day to encourage family time—just kidding! This one’s for the content thieves. Messaging will remain live.
December 20, 2024 at 7:24 AM
Meta “announces” a holiday twist: no posting or scrolling on Christmas Day to encourage family time—just kidding! This one’s for the content thieves. Messaging will remain live.
Instagram is introducing “screenshot prevention” for DMs that are set to “view once.” A step forward in privacy-focused messaging.
December 20, 2024 at 7:24 AM
Instagram is introducing “screenshot prevention” for DMs that are set to “view once.” A step forward in privacy-focused messaging.
YouTube is experimenting with a new feature that allows creators to respond to comments with voice notes. A fresh way to connect with your audience!
December 20, 2024 at 7:24 AM
YouTube is experimenting with a new feature that allows creators to respond to comments with voice notes. A fresh way to connect with your audience!
Threads has announced that users will soon be able to schedule posts directly on the platform. Native scheduling is a win for content planners everywhere.
December 20, 2024 at 7:24 AM
Threads has announced that users will soon be able to schedule posts directly on the platform. Native scheduling is a win for content planners everywhere.
Instagram is testing a game-changing feature: scheduled DMs! This could revolutionize how brands and creators plan their communication strategies.
December 20, 2024 at 7:23 AM
Instagram is testing a game-changing feature: scheduled DMs! This could revolutionize how brands and creators plan their communication strategies.
Pick automation tools that are simple, scalable, and cost-effective. The right tools save you time and effort without breaking your budget.
December 20, 2024 at 7:22 AM
Pick automation tools that are simple, scalable, and cost-effective. The right tools save you time and effort without breaking your budget.
Use benchmarks and KPIs to track your progress. Automation works best when you can measure its success and adjust accordingly.
December 20, 2024 at 7:22 AM
Use benchmarks and KPIs to track your progress. Automation works best when you can measure its success and adjust accordingly.
Start by identifying gaps in your current process. Knowing where the inefficiencies lie is the first step to building a smarter automation strategy.
December 20, 2024 at 7:22 AM
Start by identifying gaps in your current process. Knowing where the inefficiencies lie is the first step to building a smarter automation strategy.
he Inspiration Multiplier
→ Inspired teams innovate 3.4x more
→ Each level multiplies the one below
→ You can't inspire without interest
→ Inspired teams innovate 3.4x more
→ Each level multiplies the one below
→ You can't inspire without interest
December 20, 2024 at 7:17 AM
he Inspiration Multiplier
→ Inspired teams innovate 3.4x more
→ Each level multiplies the one below
→ You can't inspire without interest
→ Inspired teams innovate 3.4x more
→ Each level multiplies the one below
→ You can't inspire without interest
The Interest Equation
→ Interested teams have 64% less turnover
→ Purpose-driven teams stay longer
→ Small wins create massive momentum
→ Interested teams have 64% less turnover
→ Purpose-driven teams stay longer
→ Small wins create massive momentum
December 20, 2024 at 7:17 AM
The Interest Equation
→ Interested teams have 64% less turnover
→ Purpose-driven teams stay longer
→ Small wins create massive momentum
→ Interested teams have 64% less turnover
→ Purpose-driven teams stay longer
→ Small wins create massive momentum
The Involvement Paradox
→ Involved teams solve problems 3x faster
→ But 71% of meetings lack real participation
→ Silent rooms signal deeper issues
→ Involved teams solve problems 3x faster
→ But 71% of meetings lack real participation
→ Silent rooms signal deeper issues
December 20, 2024 at 7:17 AM
The Involvement Paradox
→ Involved teams solve problems 3x faster
→ But 71% of meetings lack real participation
→ Silent rooms signal deeper issues
→ Involved teams solve problems 3x faster
→ But 71% of meetings lack real participation
→ Silent rooms signal deeper issues
The Foundation Gap
→ Teams with clear information are 2.7x more productive
→ Yet most leaders only share tasks, not context
→ Missing the vital "why" behind decisions
→ Teams with clear information are 2.7x more productive
→ Yet most leaders only share tasks, not context
→ Missing the vital "why" behind decisions
December 20, 2024 at 7:17 AM
The Foundation Gap
→ Teams with clear information are 2.7x more productive
→ Yet most leaders only share tasks, not context
→ Missing the vital "why" behind decisions
→ Teams with clear information are 2.7x more productive
→ Yet most leaders only share tasks, not context
→ Missing the vital "why" behind decisions
“Read the caption” bait? Thankfully, it’s disappearing. The winning strategy now is combining strong visuals with compelling verbal hooks for maximum engagement.
December 20, 2024 at 7:16 AM
“Read the caption” bait? Thankfully, it’s disappearing. The winning strategy now is combining strong visuals with compelling verbal hooks for maximum engagement.
No longer just a “silly dance app,” TikTok is solidifying its role as a search engine. Features like location landing pages signal even bigger changes ahead in 2025.
December 20, 2024 at 7:16 AM
No longer just a “silly dance app,” TikTok is solidifying its role as a search engine. Features like location landing pages signal even bigger changes ahead in 2025.
Social as just a sales channel? That’s outdated. Community building is taking over, but brands like Marks & Spencer prove that a social-first mindset can still drive both growth and revenue.
December 20, 2024 at 7:16 AM
Social as just a sales channel? That’s outdated. Community building is taking over, but brands like Marks & Spencer prove that a social-first mindset can still drive both growth and revenue.
Simplicity and authenticity are trending, but there’s no one-size-fits-all. Some brands are thriving with quirky Duolingo-like personas, while others stick to what works for their audience.
December 20, 2024 at 7:16 AM
Simplicity and authenticity are trending, but there’s no one-size-fits-all. Some brands are thriving with quirky Duolingo-like personas, while others stick to what works for their audience.
Short-form text content is thriving—just not on Twitter. Brands like Monzo Bank are leading the way, but LinkedIn’s new video features? Jury’s still out on that one.
December 20, 2024 at 7:16 AM
Short-form text content is thriving—just not on Twitter. Brands like Monzo Bank are leading the way, but LinkedIn’s new video features? Jury’s still out on that one.
Shareable content that resonates beyond your niche is on the rise, while the obsession with "going viral" is fading. Focus on value, not just fleeting hype.
December 20, 2024 at 7:16 AM
Shareable content that resonates beyond your niche is on the rise, while the obsession with "going viral" is fading. Focus on value, not just fleeting hype.
Community building isn’t just a buzzword—it’s the future. Brands like REFY are taking it up a notch, swapping traditional influencer events for more intimate and authentic community-driven experiences.
December 20, 2024 at 7:16 AM
Community building isn’t just a buzzword—it’s the future. Brands like REFY are taking it up a notch, swapping traditional influencer events for more intimate and authentic community-driven experiences.
The best social media managers strategise, analyse, and adapt constantly. Success comes from improving, innovating, and staying ahead in a competitive digital space.
December 20, 2024 at 7:14 AM
The best social media managers strategise, analyse, and adapt constantly. Success comes from improving, innovating, and staying ahead in a competitive digital space.