Save these. 💡
Steal them.
Use them.

Because when the hook hits? The right client leans in and the wrong ones scroll past. And that’s exactly how we like it.

7. You probably needed [emotional need] but you [emotional avoidance behavior] instead.

The callout that feels like a weighted blanket and a slap in one.

Example:
“You probably needed a hug… but you batch-filmed 8 Reels and spiraled about engagement instead.”

6. You didn’t start [aspirational thing] to feel [disappointing internal state]

The “wait… rude but true” energy your dream client won’t scroll past.

Example:
“You didn’t start a business to feel like your own unpaid marketing intern.”

5. You say you want [aspirational identity] but you [contradicting behavior]

The softest roast. The realest nudge.

Example:
“You say you want to be booked out… but your last post was a blurry quote graphic from October.”

4. It’s not [external excuse] it’s [actual reason]

Gently smash their excuse. Lovingly, of course.

Example:
“It’s not the algorithm. It’s that your content sounds like it’s afraid to take up space.”

3. You’ve [repetitive action] and still [frustrated outcome]. Yeah, I see you.

Straight up mirror moment. Feels too real? Good.

Example:
“You’ve saved 37 Reels, downloaded 2 free templates, and still don’t know what to post.
Yeah, I see you.”

2. Your [problem] isn’t the problem. It’s the [missing piece]

Call out what they think is the issue and reframe it.

Example:
“Your content isn’t boring. It’s just serving vibes instead of value.”

1. This won’t [what they think they want] but it will [what they actually need]

Because they don’t need more likes, they need leads.

Example:
“This won’t get you 10k views but it might finally get you a client who DMs, ‘how do I book?’”

Aww that makes me so happy! Thanks for letting me know 🫶

Thank you!

Thank you!😊 I stopped posting on here for awhile but your comment makes me want to add here back into the rotation.

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