sara o’brien
saraashleyo.bsky.social
sara o’brien
@saraashleyo.bsky.social
reporter @ wsj
some job-listings for now-filled roles paint a bit of a diff picture: one says the hire would “source for prospective influencers that meet our brand criteria," “form important relationships with influencers across the social-media platforms that we partner with to create content"
October 6, 2023 at 2:51 PM
Prenuvo's CEO said most influencers/celebs who are posting about its scans approached the company themselves, that its outreach is focused on “medical professionals who may well have a social media presence.”
October 6, 2023 at 2:47 PM
Prenuvo CEO told me its relationship with celebs, influencers “is not a traditional, transactional relationship that you might see" -- but it is giving some complimentary scans in exchange for social media posts, a transaction of sorts.
October 6, 2023 at 2:45 PM