Santhosh
@santhoshexpress.bsky.social
Full-stack digital marketer for startups | 16+ years of storytelling experience | Ex-journalist
In Meta Ads, your creative doesn't just sell.
It filters.
It selects.
It ATTRACTS.
Know your audience deeply. Be bold to attract them and repel everybody else.
It filters.
It selects.
It ATTRACTS.
Know your audience deeply. Be bold to attract them and repel everybody else.
August 18, 2025 at 11:53 AM
In Meta Ads, your creative doesn't just sell.
It filters.
It selects.
It ATTRACTS.
Know your audience deeply. Be bold to attract them and repel everybody else.
It filters.
It selects.
It ATTRACTS.
Know your audience deeply. Be bold to attract them and repel everybody else.
When the right people engage, Meta thinks: "Find me more humans exactly like this."
When the wrong people scroll past, Meta thinks: "Got it. Avoid that type."
When the wrong people scroll past, Meta thinks: "Got it. Avoid that type."
August 18, 2025 at 11:53 AM
When the right people engage, Meta thinks: "Find me more humans exactly like this."
When the wrong people scroll past, Meta thinks: "Got it. Avoid that type."
When the wrong people scroll past, Meta thinks: "Got it. Avoid that type."
Bring that magic to your Meta Ad creative.
It's the best you can do to let Meta's AI learn who your ideal audience are.
It's the best you can do to let Meta's AI learn who your ideal audience are.
August 18, 2025 at 11:53 AM
Bring that magic to your Meta Ad creative.
It's the best you can do to let Meta's AI learn who your ideal audience are.
It's the best you can do to let Meta's AI learn who your ideal audience are.
Zomato's ads reached the young, tech-savvy audience not by micro-targeting them.
But by speaking their language.
By being interesting to them.
By using humor they actually find funny.
By creating content they want to share.
But by speaking their language.
By being interesting to them.
By using humor they actually find funny.
By creating content they want to share.
August 18, 2025 at 11:53 AM
Zomato's ads reached the young, tech-savvy audience not by micro-targeting them.
But by speaking their language.
By being interesting to them.
By using humor they actually find funny.
By creating content they want to share.
But by speaking their language.
By being interesting to them.
By using humor they actually find funny.
By creating content they want to share.
All these may fail:
- Your demographics
- Age brackets
- Interest categories
- Lookalike percentages
But your creative never fails, if rightly done.
- Your demographics
- Age brackets
- Interest categories
- Lookalike percentages
But your creative never fails, if rightly done.
August 18, 2025 at 11:53 AM
All these may fail:
- Your demographics
- Age brackets
- Interest categories
- Lookalike percentages
But your creative never fails, if rightly done.
- Your demographics
- Age brackets
- Interest categories
- Lookalike percentages
But your creative never fails, if rightly done.
Be intentional in your ad design, copy, and messaging.
August 18, 2025 at 11:53 AM
Be intentional in your ad design, copy, and messaging.
We break or bend the language rules when needed.
So yes, "Think different" is "wrong" – and that's exactly why it's right.
So yes, "Think different" is "wrong" – and that's exactly why it's right.
July 2, 2025 at 11:48 AM
We break or bend the language rules when needed.
So yes, "Think different" is "wrong" – and that's exactly why it's right.
So yes, "Think different" is "wrong" – and that's exactly why it's right.
We write how people think, not how textbooks teach.
We mirror real speech patterns. We create phrases that are short, sharp, and sticky.
We mirror real speech patterns. We create phrases that are short, sharp, and sticky.
July 2, 2025 at 11:48 AM
We write how people think, not how textbooks teach.
We mirror real speech patterns. We create phrases that are short, sharp, and sticky.
We mirror real speech patterns. We create phrases that are short, sharp, and sticky.
Copywriting is all about making the idea memorable. It's NOT about grammar.
This is especially true for social copywriting.
This is especially true for social copywriting.
July 2, 2025 at 11:48 AM
Copywriting is all about making the idea memorable. It's NOT about grammar.
This is especially true for social copywriting.
This is especially true for social copywriting.
But "Think different" works because it feels different. It stops you. It makes you think.
It's more striking and memorable than "Think differently".
It's more striking and memorable than "Think differently".
July 2, 2025 at 11:48 AM
But "Think different" works because it feels different. It stops you. It makes you think.
It's more striking and memorable than "Think differently".
It's more striking and memorable than "Think differently".
"Different" is an adjective, but after the verb "think" it should be an adverb.
So grammatically, it would be "Think differently."
So grammatically, it would be "Think differently."
July 2, 2025 at 11:48 AM
"Different" is an adjective, but after the verb "think" it should be an adverb.
So grammatically, it would be "Think differently."
So grammatically, it would be "Think differently."
Let's not overthink SEO while ignoring the humans right in front of us.
Our friends are our best keyword research tool.
Our friends are our best keyword research tool.
July 1, 2025 at 11:45 AM
Let's not overthink SEO while ignoring the humans right in front of us.
Our friends are our best keyword research tool.
Our friends are our best keyword research tool.
We have to find things our customers feel, but never type into search bars.
So, before buying expensive software, start having coffee conversations.
So, before buying expensive software, start having coffee conversations.
July 1, 2025 at 11:45 AM
We have to find things our customers feel, but never type into search bars.
So, before buying expensive software, start having coffee conversations.
So, before buying expensive software, start having coffee conversations.
People reveal their true needs when they speak from the heart.
And in SEO, the intent matters more than search volume.
And in SEO, the intent matters more than search volume.
July 1, 2025 at 11:45 AM
People reveal their true needs when they speak from the heart.
And in SEO, the intent matters more than search volume.
And in SEO, the intent matters more than search volume.
If we rely ONLY on them, we end up creating content that may rank but doesn't resonate.
So start your keyword research with human conversations, not fancy tools.
So start your keyword research with human conversations, not fancy tools.
July 1, 2025 at 11:45 AM
If we rely ONLY on them, we end up creating content that may rank but doesn't resonate.
So start your keyword research with human conversations, not fancy tools.
So start your keyword research with human conversations, not fancy tools.
And people genuinely interested in your product who'll engage with open hearts.
Tools show metrics but miss emotions.
Tools show metrics but miss emotions.
July 1, 2025 at 11:45 AM
And people genuinely interested in your product who'll engage with open hearts.
Tools show metrics but miss emotions.
Tools show metrics but miss emotions.
June 14, 2025 at 5:46 AM
By aligning your keywords, ad copy, and landing page.
The three layers should feel like a natural flow.
The three layers should feel like a natural flow.
June 14, 2025 at 5:46 AM
By aligning your keywords, ad copy, and landing page.
The three layers should feel like a natural flow.
The three layers should feel like a natural flow.
You get more business.
How to make it all happen?
How to make it all happen?
June 14, 2025 at 5:46 AM
You get more business.
How to make it all happen?
How to make it all happen?
When Google loves your ads, your ad rank goes up.
And Google shows your ad to more people for lower costs.
And Google shows your ad to more people for lower costs.
June 14, 2025 at 5:46 AM
When Google loves your ads, your ad rank goes up.
And Google shows your ad to more people for lower costs.
And Google shows your ad to more people for lower costs.
People love ads that actually help them.
Google loves ads that make people love Googling.
Google loves ads that make people love Googling.
June 14, 2025 at 5:46 AM
People love ads that actually help them.
Google loves ads that make people love Googling.
Google loves ads that make people love Googling.
Your ad should be the perfect answer for people's search on Google.
Your landing page should deliver the promise of your ad copy.
Your landing page should deliver the promise of your ad copy.
June 14, 2025 at 5:46 AM
Your ad should be the perfect answer for people's search on Google.
Your landing page should deliver the promise of your ad copy.
Your landing page should deliver the promise of your ad copy.