Over the past year, Sitecore has advanced its digital experience platform (DXP) by integrating AI to improve marketer workflows and customer engagement. Initially focused on content production, personalization, and search, Sitecore’s AI strategy now includes innovative tools like Sitecore Stream, a robust AI suite built on Microsoft Azure's OpenAI service. Core AI Innovations Brand-Aware AI: Sitecore offers domain-specific language models, allowing enterprise users to train AI on brand elements, including tone and imagery, for consistent messaging.